Visualization and animation in Cinema 4D & Vrayforc4D

Restaurants render

Cinema 4D or abbreviated C4D by MAXON company is a package for creating three-dimensional graphics and animation.
Cinema 4D is a universal program for creating and editing three-dimensional effects and objects. It allows rendering objects using Gouraud method. It supports high-quality animation and rendering. It stands out thanks to simpler interface than other analogues.

Resorts rendering

With the release of the 12th version, MAXON no longer provides modules for sale. Instead, Cinema 4D is now available only in the six embodiments described below.
In addition to the main program, which contains the basic tools for modeling, texturing, animation and rendering, there are also modules that allow the user to get more specialized tools and functions of the program.

hotel visualization

hotel rendering

• Advanced Render – it is a module that provides advanced capabilities for rendering of the scenes,
• BodyPaint 3D – tools for creating UV’s unwrapping and texture maps (since R10, it is included in the basic package),
• Dynamics – module to simulate the dynamics of hard and soft bodies,
• HAIR – module for creating hair,
• MOCCA – a module designed to work on characters’ animation. It includes a system for simulation of tissues, morphing, various deformers, and much more,
• MoGraph – it is a module designed to generate and animate objects. It is intended for creation of animation design,
• NET Render – a module that allows calculating the animation in the render farm. Starting from its 15th version, this module ceased to exist and was replaced by Team Render system,
• PyroCluster – a tool for creating volumetric effects of smoke, dust, etc… (from the R10 version it has been included in the Advanced Render module),
• Sketch and Toon – a module allowing to create not photo-realistic visualization of the scene,
• Thinking Particles – it is a module that includes nodes system of particles’ control.

© Copyright  2016.

3D Visualization, Render and Rendering – what are these?

Many elements of the visual environment of modern human are created today using computer graphics programs. Without visualizations made by 3D artists, cannot operate any architectural or design studio, nor producers of computer games.

3d visualization companies  3d renderings architectural design
The technology of creating such image – photorealistic one or simulating a variety of artistic techniques – consists of several technological steps. Render is the most important of these and often the final one, which determines the result.

The origin of the term

The word “render” (or “visualization“) came, like many others, thanks to the IT-technologies, from English language. It originates from the Old French ‘rendre’, which means “to do”, “to give”, “to give back”. The deeper roots of this verb reach the ancient Latin: ‘re’ is the prefix meaning “back”, and dare – “to give”. From here goes one of the meanings of this modern term. Render includes planar image reproduction process based on a three-dimensional model, contains information about the physical properties of an object – its shape, surface texture, lighting and so on.

Render and Visualization

The word is not only increasingly used in everyday life, but long ago, it has entered in the lexicon of those who are professionally engaged in digital technologies of creating images. Ready render is asked, for example, when you order the furniture – a single object or furnishing of a whole space. And in the design of the entire interior, house render is one of the main means to convey to the client the essence of the architect’s or designer’s ideas.

residential renderings  3d architectural renders

There is a synonym, similar in meaning and mostly used in life, although more unwieldy – visualization. Among the professionals of architectural or gaming computer graphics, today the rule of etiquette is to have a narrow specialization: there are those who are engaged in modeling – create three-dimensional objects; and those who provide rendering of the final scene – select lighting, choose the view angle and configure, and then start the rendering program.

Definition of 3D Rendering

This word has several meanings:

Render or rendering – the conclusion, the process of obtaining technical or artistic planar raster image based on three-dimensional digital models, created using special software packages – Blender 3D Max, CINEMA, Maya and others.

Render is, in fact, the result of such process – a raster image, photo and picture of the characters and environments in video games or created by 3D employees video files used in the production of films – normal ones or animated.

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• Render, or renderer – the so-called special software, by means of which happens a transformation of 3D-models in the image. Such programs can be integrated into the graphics package, or to be used as separate applications: RenderMan, Mental Ray, V-ray, Corona, Brasil, Maxwell, FinalRender, Fryrender, Modo, and many others. Renders, as everything connected with digital technology, updated all the time. They differ in algorithms that are used to calculate the physical characteristics of the models and their environment. On their basis, created big visualization systems, allowing to produce own materials, light spots, cameras, and so on.

There are two basic types of background depending on the speed, with which should occur reception of the finished image. First one is visualization in real time, which is required in an interactive graphics, mainly in computer games. A fast rendering is required here; the image should be displayed instantly, so a lot in the scene is calculated in advance and stored in it in the form of separate data. These include textures that define the appearance of the objects and lighting. The programs used for online rendering, use mainly the resources of graphics card and the computer’s operative memory (RAM), and to a lesser extent – of the processor.

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For background scenes, more complex visually, as well as where the speed issue is not so relevant, when quality of rendering is more important, used other methods and programs for visualization. In this case, used all the power of multi-core processors, high-resolution settings of textures and calculations of lighting. Often used post-processing of render that allows to receive a high degree of photorealism or desired artistic effect.

Methods for rendering the scene

Selected method of receiving the image depends on the particular task and often on personal preferences and experience of the visualizer. New systems of background rendering, highly specialized or universal ones, are developed. Today, the basis of the most widespread software-renders is three computational methods:

Scanline – a method in which the image is created not by calculations of individual dots-pixels, but the entire layers-polygons and large surface areas. Textures, defining the properties of objects, as well as the light in the scene, are fixated in the form of constant data. The resulting image often does not reflect the perspective illumination changes, depth of field, and so on. This method is often used in systems to render scenes in games and video production.

Raytracing – scene’s physics is calculated based on rays, emanating from the lens of a virtual camera and analysis of the interaction of each ray with the objects with which it meets in the scene. Depending on the quantity and quality of “bounces”, simulates the reflection or refraction of light, its color, saturation and so on. The received quality of image compared to prasterization is much higher, but for its realism, it is necessary to pay with increased consumption of resources.

Radiosity – each dot, each pixel of the image is endowed with color, which is independent from the camera. It is influenced by global and local sources of light and environment. This method allows to calculate the appearance on the surface of the model of color and light reflections from adjacent objects. Practice shows that the most advanced and popular systems of background rendering use a combination of all or basic methods. This allows to receive the maximum photo-realism and accuracy of reflection of physical processes in a given scene.

Post processing of the render

For specific task, it is logical to apply special visualization techniques. The architecture requires for other means of visualization than the creation of technical illustrations. Render of the exterior, for example, often requires from the illustrator knowing of graphics packages for work with raster images, the most popular of which is Adobe Photoshop. And not always to enhance the photorealism. Current trends in the architectural work include imitation of hand-made graphics, watercolors, gouaches, drawings in ink and so on.

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Render and performance of the system

Performing of quality visualization depends not only on the software. The result is affected by the power of used machinery. Especially this factor affects the speed – sometimes a complex scene is rendered a few days, if the computer does not have enough RAM or processor is of low productivity.

Render farm

Today it is possible to use the power of remote computer clusters that provide services for the batch processing of 3D files. These are high-performance systems, which capable in a short time to visualize the most complex and intense scenes. They’ll cope with any visual effects even while creating video files of long duration.
At the disposal of these companies can be up to several thousands of processors and hundreds of terabytes of RAM. Render farm calculates the cost of work based on the volume of the source file and the time for performance of visualization.

Author: Lillian Bartels

New York, NY


© Copyright  2016

What is visualization? Definition of visualization?

What is visualization?

The main objective of architectural visualization is to show the appearance of the object to designer or to architect.

It helps to identify the need for changes to the project before the start working on its construction. Client requires 3D visualization to see how his house or apartment will look like after the construction or renovation.

Architectural Visualization is a three-dimensional modeling of objects of architectural design or interior using computer graphics. Modern software allows showing a simulated object from any distance and any angle.
The expenses for rendering are always justified, especially for complex and large-scale projects. Re-do can cost much greater amount. Using modern technologies helps to avoid disappointment and unnecessary expenditures. The visualization shows the result needed for a preliminary assessment at the stage when you yet can fix anything.

Architectural visualization allows seeing and analyzing the various options for the use of materials, choosing colors. Selecting the illumination angle makes the image as realistic as possible.

3D visualization is indispensable at exhibitions and competitions for the quality submission of the project.

3D design

Three-dimensional graphics is more informative and clearer than any drawing or layout. It allows seeing the interior from any angle or future construction, organically put in the surrounding environment.

what is render  visualization tools
Visualization is used not only for engineering and architectural purposes, but also for the commercial ones. Photo realistic images that are demonstrated to potential investors have a positive effect on the impression of the object in a whole. If the technical pictures would be modified creatively, elements of everyday life added, the composition would be thought-through, it will all enhance the effect even greater.


  • A large ratio of the products promoted on websites and television nowadays are shaped with 3D visualization.
  • This number has been rising gradually over modern years chiefly because of progressions in interpretation of technologies such as Chaos Group’s V-Ray and Luxion’s Keyshot. These improvements have made it potential for 3D entertainers to rapidly generate photo realistic versions that match the superiority of averaging without the annoyance of establishing complex and lavish photo shoots.
  • 3D visualization permits for the formation of content with full mechanism over every feature of the image right down to the reflections or surface of a material.
  • The technology benefits to generate visuals that may either be unbearable to create or too expensive to create with photography.
  • 3D visualization facilities are not restricted to the purchaser product industry. Many other industries can also advantage from these services—automotive, architectural, medicinal, and pharmaceutical, fashion, and others. If visual content in any dimension is required, 3D imagining facilities may be the flawless solution.
  • Virtual Reality
    Virtual reality is a type of 3D visualization that is used in planetary flight emulators as well as games and entertainment.
  • Wearing spectacles, the 3D impression originates from being occupied in a 360-degree atmosphere.
  • The understanding is upgraded by collaborating with physical wheels, buttons, dials and pedals.
  • 3D Stills
    3D still pictures time back to the 16th century when “binocular” descriptions were observed cross-eyed. In the 1800s, stereoscopic spectators were developed. Today, 3D stills are formed with a 3D camera or a 3D lens on a regular camera.

    3D Cinema
    The first feature film in 3D dates back to 1922 when “The Power of Love” debuted in Los Angeles.

  • By means of the anaglyph color technique, the spectators wore paper glasses with red and green lenses.
  • Today, movie projectors differentiate the left image onto the screen contrarily from the right image, and the viewers wearinsubstantial, polarized glasses that filter each image to the correct eye.

    3D on Computers and TVs
    In the late 2000s, 3D rear-projection TVs were presented that irregularity left and right stereo images, demanding the watcher to attire liquid crystal secure glasses synchronized with the TV.

  • Eagerly welcomed by gaming enthusiasts, shutter glasses were part of NVIDIA 3D graphics technology and they were ultimately engaged in all categories of 3D TVs, counting front projection, plasma, LCD/LED and OLED.

Vrender 3D visualization company offers services for the creation of 3D visualization of any object. The work can be performed based on sketches and drawings of the customer.

Definition of 3d Rendering

Rendering – more and more we encounter this new and not quite clear word. Games, programs and professions (not within a long time) – everywhere we meet this. So what is rendering?

usa rendering company services

What is rendering?

In the broad sense of the word, rendering is the term from computer graphics, which indicates the process of visualization, imaging, or creation of models with the help of a computer 3D programs. However, the definition of renderings context may include very different things. For example, when somebody hires you, your employer may mean the skills of 3D graphics creation, while it is only the last stage of it.

what is 3d graphics  responsible for rendering

3d graphics service  attractive visualization

Who is responsible for rendering?

The most common profession requires you to possess rendering knowledge is 3D designer. A specialist of this kind can create everything beginning from basic models (such as banner) ending with computer games.
And, of course, 3D designer does not only render, but do all previous stages of creating of 3D graphics, namely: modeling, texturing, lighting, animation, and only then – visualization.
However, 3D designer does not work with mathematical and physical formulas, describing their on a level of programming languages. All this compiling programs do for him (3DS Max, Maya, Cinema 4D, Zbrush, Blender, Vray etc.) taking this from already written libraries of physical properties (ODE, Newton, PhysX, Bullet and so on).
So for the manipulation with such quantity and quality of graphic scenes, there will be not enough having a desktop computer. To render the processes, not only programs are made, but the services, such as a “render farm”. And it’s worth noting that this pleasure is not cheap. Despite low prices of rendering, the rendering farm’s price is quite impressive.

3-D Presentation Technology

architectural rendering chikago

Increasing numbers of architects, interior designers and real estate developers are solving traditional problems by applying the latest 3-D presentation technology such as architectural renderings and 3-D digital drawings to their needs, that enables prospective clients, investors and buyers to visualize any architectural design and clearly envision what the building exterior or the interior space will look like.

new york rendering

If you need to convince key decision makers, 3D visualization & fly-through animation will make the most significant impact and difference. There are many amazing advantages to rendering your architectural design in 3D.

Architectural rendering allows you and your partners to visualize conceptualized structure way before it’s built, making design and decorating choices extremely easier and more natural. We know that a picture costs a thousand words, however not every picture can successfully compete in today’s visual communication environment and win your new client or design competition.

When you spend your marketing budget you need to think twice and remember that the beauty of your project is in the details, and every tiny detail plays it’s crucial role in selling your idea or property. If marketing rendering is cheap and looks traditionally hand drawn, chances are the result will be completely opposite to what you wanted your pre-sale marketing to be. Don’t gamble with a future of your project, make sure you present your creation in the best possible way.

Architectural rendering has to be very attractive, consist of accurate details, realistic finishes, professional landscaping and background, as well as lighting and shadows. If 3-D rendering that you about to order looks exactly like professional architectural photograph, then it’s a clear sign that you on the right track. Only photo-realistic 3-D rendering can fully guarantee that you will eliminate all flows of your design idea. Besides great design study that mostly helping you and your architect during planning stages, architectural renderings and other 3-D visualization solutions allow to obtain most outstanding marketing tools for your pre-sale campaign.

3D Rendering

Rendering services when ideas come true and become alive. Parade of words isn’t become surprise for people in our modern and dynamic world.

It is very difficult to find a person, who buys a product or service by one’s lovely description. 3D visualization is the most effective way to demonstrate the product so, as it looks in our real world.

Rendering services are made commercially a real revolution in the market becoming one of the key developments persuading customers to an order. Absolutely every object can be better presented from the marketing perspective with the help of it. A qualitative three-dimensional model of creation of a product for Internet store allows potential purchasers to examine it on all sides, and to change its color scheme with a single click.

3D rendering – we save money at creation of presentation materials.

architectural rendering service

It is succeed in eviction copy creation of a real existed or non-existed object in the form of three-dimensional model by virtue of the given technology. This technique is very popular in situations when photography in virtue of some or other circumstances is hampered or impossible. More importantly, there are times when it is much cheaper for a client to order computational model than to search for a professional photographer and pay his costly service. 3D rendering is needed for in-depth development of every small detail. It is important to take into account the whole physics of lens and cameras during literate installation of studio lightning in order to get the highest results. Even the choice of camera angle plays a major role in rendering of objects or things.

architectural renderingNowadays 3D visualization is one of the most demanded services among architects, landscapers and manufacturing industry representatives. It allows converting a meager style of engineering drawing into its graphic prototype of a ready-made product. For example, a designer can always demonstrate his construction idea to a client absolutely so, as it will look in reality. Computer rendering isn’t minimum useful for people, who are involved in advertising activities. Real-world model creation is the only opportunity to present a new product to deal with future clients even before the stage of its production. 3D rendering is also used during developing of new models of jewelry, souvenir gifts, children’s toys and many others. Experience has proven that rendering service becomes more popular day by day. However, it is necessary to entrust it only to professionals if you wish to have a real benefit.

Architectural Rendering for Architects

Sustained quality, observance of time, systemic approach.

Working on a project architects confront a question: «In what way they can profitably present it to a customer?».

Drawings, sketches or planning documentation are everything that usually helps architects to work comfortably and easily aren’t good enough for customers, because they are very far from cobwebs of architect’s work.

The most profitable and intelligible way to present the project is 3D rendering that helps architects:


  • to free time for creative work;
  • to bolster your profit margins;
  • to guarantee competitive position.

Call us  or write on, in order to book the rendering of your project and to know all details about all work advantages with our architectural visualization studio and about different variants of effective architectural objects presentation.

Robert Brice (a founder of the “AECIS Interiors” studio) tells about experience of cooperation with our studio:

Benefits of using qualitative architectural rendering

An opportunity to demonstrate a photorealistic image of a project and make a simpler way of coordination. Sometimes it is very difficult to explain to a customer the concept of the project.

It is very difficult to do it orally, but many transitional stages, such as the first sketches or conceptual drawings with a pencil can be sufficient for you may not be intelligent to a customer, so all coordination work and explanations will drag out a business.

The project of reconstruction: current situation and the first sketches (You think a customer will understand the idea? Fat chance).

An ideal decision for a customer will be to see a three-dimensional image of his own object.

Renovation project rendering, so the customer understand an architectural concept and the project will be concurred and proved:


architecture reconstrationarchitectural drawing

Furthermore, a customer has business partners, colleagues, friends and a family whom he wishes to consult with in order to determine conclusively. But for them it is too difficult to puzzle out project documentation and to understand architectural and planning concepts. Even more reason is that a client and not you will present the project. Here again rendering will be a finished, nice and intelligible picture, so it is a good way to form a favorable opinion about the project among people whom a client accustomed to advice. Very often, he put a rendering of his future house or shop on the table or demonstrates it on IPhone.

And in the case of objects presentation at public hearings or before different planning commissions rendering is practically the only way of demonstration.

A possibility to convince a client of the need to order a project



Is your customer thinking, hesitating of the need of a project or his manager of the work can build everything himself?

The main fact is to «give a kick» to a customer and motivate him to order the complete outfit of the project documentation, spending minimum amount of time and money. Rendering is the best way to solve such a problem, because it is enough to use only several sketches and reference images for creation of a nice marketing picture.

A reference image and alternate layout (for an experienced architect it is a simple, quick and a solvable problem):


stairs drawing

Consequently, you can demonstrate the image of a client’s future stairs even before the stage of initial design, finally convince him at your professional manner, and show the necessity of further cooperation.


stairs renderingstairs visualization

Rendering – the project is well designed and finished

A possibility to get an additional income

Rendering for an architect is cheaper than for an end customer.

During rendering takes place, with a cooperation of both architect and visualizer, corrections are proposed, angles are approved, and technical assignment is coordinated. Rather than anywhere else at this cooperation an additional value of a rendering is born. Another way of putting it is that rendering that has been ordered at our studio is selling to the end customer at a higher price.

All the more reason is that by means of a qualitative rendering worth of the project is rising at customer’s eyes.

A possibility to save some time for a creative work and greenfield-projects

Once in a way an architect have to follow all customers’ tough requirements. So, practically all architects have kitschy projects – they are simple and banal architecturally, but nevertheless very attractive for a client.

Such a routine for perfect architects is very burdensome, but all the same moneymaker especially if the question is about facade stylization of already-existing objects.


Specified planning documentation, drawings or detailed sketches aren’t needed to be used.

Rendering helps to solve such a problem: you describe the concept of the project and prepare schematic sketches (of course, a client doesn’t need them, but they are enough for beginning of the rendering work). In a similar fashion, it is possible to visualize only facades apart from foreground images that in some cases allow stepping away from drawings and save your time and money.
Additional confidence that in the course of projection and material selection were not refused admittance.

Rendering reproduces a play of light and shadow that cannot be represented in any other way. Many materials change their color and reflective power depending on optic angle and lightning, so that this property is taking into account during materials selection.

Also rendering allows watch different variants of color layout and to choose the best one.

Rendering is a sort of control examination of the whole project. To integrate all possible amendments is cheaper at the design stage than in the process of construction.

A project that has been already designed and visualized can be incased in portfolio and demonstrated to new customers without waiting the end of construction.
Object construction is delayed very often or even doesn’t begin sometimes. Nevertheless, the project is finished and examined in detailed, so that a wish appeared to show it to new customers, colleagues or put up for tender.

And since our rendering has been taken for a photograph, you can easily replace the photo of a completed object. It will speed up architect’s portfolio replenishment and spend the minimum of time between project finish and its beginning, so it brings the glory to an architect and his studio.

Competitive position before other architects, because they don’t have a good rendering.

Unfortunately, for us (visualizers) and fortunately for you (architects), not many architects consider a qualitative 3D visualization as a necessity.

Some architects:

• prefer to refuse from rendering at all forgetting about its demonstrativeness for a customer;
• economize greatly on rendering without paying attention at its quality and doing everything only just to check the box, because «everybody do the same».

Such approach is appropriated only for some architectural circles. But if to take into consideration business engineering, architecture or design, projects sales will be topside. Project success depends on their visual appeal that is exactly reproduced by rendering.

Graphic tablets with our works, executed for Architectural and design workshops “Allegro” and “White square”:

An opportunity to give new release of life to old competitive or unrealized projects.

Surely, every architect has several old, unrealized, but all the same compelling projects. Such projects you wish to use in portfolio or demonstrate to new potential clients but it can’t be done because of their obsolete form of presentation (a wash drawing, axonometric drawings or a simple model of “ArchiCAD”).

Rendering gives new release of life to projects like that and they will work for you a great while, attracting more clients.


What is 3D Rendering?

What is 3D Rendering

Rendering” – we meet this new and quite intelligible word with even increasing frequency. Games, programs and professions – we have met them everywhere recently. So, what is rendering?

As of today, computer graphics technologies, particularly 3D visualization, are becoming more and more popular. You can study in detail the object’s model with the help of 3D modeling, visualization, and prototyping, to make the necessary changes, to evaluate the ergonomics and functionality, to change the design of a product, to create photo-realistic images, and much more.

What is 3D rendering?

In the broad sense of the word, “Rendering” is a term of computer graphics, which denotes the process of visualization or model imaging with the aid of software. For example, when somebody employs you, this person understands this term as your professional skills in creating 3D graphics, when it is only the last stage of it.


The use of 3D rendering

3D rendering is most often used for demonstration at various exhibitions, presentations, and conferences. 3D rendering allows seeing the original design idea, the future project, or any not yet existing objects or already existing but invisible to us. It allows demonstrating the trends of different goods – from food and its packaging ending with new models of equipment.

3D rendering is also used:
• in printed promotional ads,
• in the creation of videos,
• in architecture,
• in industry,
• at scientific or training projects,
• in online stores,
• during the design of the interiors and exteriors, and so forth.

3d Rendering

Stages of 3D rendering

The 3D rendering technology is closely related to three-dimensional modeling because the image will be built in three-dimensional space based on the 3D model. If not to use the 3D model of the product and the programs for 3D rendering but simply to create an image of the product using image editors it will be the usual two-dimensional visualization.

Imaging process is done in several stages:

• the creation of a 3D model of the object,
• the creation of scene of the environment around the object,
• texturing,
• setting the proper lighting,
• camera setup, selection of successful angle,
• adjustment of effects,
• 3D rendering.

Rendering is one of the imaging steps. Rendering allows receiving the final image of a three-dimensional model in a ‘flat’ version. Depending on the complexity of the object and the desired quality of the obtained images, rendering may take a few minutes or dozens of hours. The power of the computer also affects the speed – rendering may be quite a long process, even for a few days, at the old and the weak PC.

Stages of 3D rendering

Who is engaged in rendering?

The most widespread profession, which requires the knowledge of «rendering», is a 3D designer. The specialist in this area can create everything from elementary banner to computer games models. And sure, enough 3D designer works not only with rendering but with all previous stages of 3D graphics creation as modeling, texturization, lighting, animation and then the stage of visualization is started.

However, 3D designer doesn’t work with mathematical and physical formulae, describing them with the help of a programming language.

Everything will be done by compiling programs (like “3D Max”, “Maya”, “Cinema 4D”, “Zbrush”, “Blender”, etc.) and physical aspects of libraries which have been written (“ODE”, “Newton”, “PhysX”, “Bullet” and so on).

Most Popular Software for 3D rendering (3D visualization) :

• 3Delight
• 3ds Max
• Angel
• Arion Renderer
• Artlantis Render
• AutoCAD
• Brazil R/S
• BusyRay
• Cinema 4D
• Final Render
• Fryrender
• Hypershot
• Holomatix Renditio
• Indigo Renderer
• iray
• Kerkythea
• Keyshot
• LuxRender
• Mantra renderer
• Maxwell Render
• mental ray
• Octane Render
• POV-Ray
• Render DotC
• Render Man
• Rendition
• Sunflow
• Turtle
• V-Ray
• YafaRay

Vrender Company 2016.

This multifaceted 3D graphical design in its modern conception

It is very difficult to localize correctly a product or service in the modern advertising world so that a client will notice them and make choice to your credit. In this case, a professionally done 3D graphical design will allow using maximum of feasible visualization tools, which can create a harmonious and effectively presentable picture for a customer. Sometimes it is necessary to use computer design for target audience formation of product’s image.

The «graphical design» concept involves artistically specified process for various visual objects creation at a special problem-solving environment, but different options of modern computer technologies open the wider scope of activities.


Every creative process which is connected with product design begins from essential model reproduction, whose physical properties can be altered by using diverse composition techniques and facilities as effects of light and shade, color depth, texture and constitutive laws of air, line and work of visual perspectives. It gives the balance of advantage to three-dimensional computer graphics on raster scan and vector art.

Each image or object created this way placed into indoor scene or future natural environment where they are free to move in this virtual space on planned trajectories. Utilization of 3D house or project rendering powerful tools provides an opportunity to scrutinize the object at any angle of sight and modify conditions by the means of transmitter-specific commands.


3d house rendering

For description of the process of model’s physical changes and its sphere of positioning such concept as «rendering» is used. It discloses many-sided benefits of visualization of object. With the help of special software, it is possible to set a viewer’s location, change lighting and perspective, put a texture on material composition, etc.

We can exploit an opportunity of 3D graphic design during advertising clips creation, product wrapping, websites, logotypes and general corporate style of companies’ development. Most companies providing corresponding services geared to leading American technologies and the ways of efficient use of software capabilities.




Rendering is one of the most important essential concepts in computer visuals.

The main objective of creation is getting an image from modeling. The final variant of the item have an influence on creation technology’s usage. For example , THREE DIMENSIONAL accelerators are used for computer games growth. There is also pre-rendering option for video clip creation, but it is relatively gradual process of visualization. The applications which provide visualization through computer programs are called makes. Such programs work with THREE DIMENSIONAL objects’ lighting.

3d architectural renders  3d architectural services
There are many well-known leading companies using sufficient visualization software. The «Pixar» company has created an application development interface for 3D computer animation which is called the «Renderman». The particular «Renderman» has a great benefit – a simple and practical interface. The program is continues to be using since the 90s by many people other big companies.

United states rendering firm  residential renderings
There is certainly one more famous rendering program Vray (render) that is made by Bulgarian developers «Chaos Group». Vray includes a quite big and innovative and technological prospect. They are the factors that impact on speed and achievement and the quality of the outcome.
Finally, «Fryrender» is the most practical render. Its developers are aware of physics that is seen in this particular render. Fundamental laws associated with universe are kept right here, indeed.

best architectural rendering ny  usa 3d visualization company
A computer cluster-render plantation is used for making visual results for a film. Parallel processing systems in render plantation save time for videos’ creation. Theoretically saying, making includes a few techniques by way of which you can achieve the required outcome.
Rendering makes calculation as well as the presence of the core by way of algorithm here is quite reasonable. There is a Rendering  equation which usually theoretically proves the visualization’ models.



Rendering is one of the most important essential concepts in computer visuals.

The main objective of creation is getting an image from modeling. The final variant of the item have an influence on creation technology’s usage. For example , THREE DIMENSIONAL accelerators are used for computer games growth. There is also pre-rendering option for video clip creation, but it is relatively gradual process of visualization. The applications which provide visualization through computer programs are called makes. Such programs work with THREE DIMENSIONAL objects’ lighting.

3d architectural renders  3d architectural services
There are many well-known leading companies using sufficient visualization software. The «Pixar» company has created an application development interface for 3D computer animation which is called the «Renderman». The particular «Renderman» has a great benefit – a simple and practical interface. The program is continues to be using since the 90s by many people other big companies.

United states rendering firm  residential renderings
There is certainly one more famous rendering program Vray (render) that is made by Bulgarian developers «Chaos Group». Vray includes a quite big and innovative and technological prospect. They are the factors that impact on speed and achievement and the quality of the outcome.
Finally, «Fryrender» is the most practical render. Its developers are aware of physics that is seen in this particular render. Fundamental laws associated with universe are kept right here, indeed.

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A computer cluster-render plantation is used for making visual results for a film. Parallel processing systems in render plantation save time for videos’ creation. Theoretically saying, making includes a few techniques by way of which you can achieve the required outcome.
Rendering makes calculation as well as the presence of the core by way of algorithm here is quite reasonable. There is a Rendering  equation which usually theoretically proves the visualization’ models.

3d Rendering

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3d Rendering and visualization – one of the most important steps in computer graphics , in which a user receives before building image.

Depending on the ultimate goal of rendering is of several types. For example, if the visualization which is used for video production, and a relatively slower called pre – rendering , the rendering in real-time is that which is used for video games.
Image model is considered to be a description of certain objects on a specific computer language.

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Is used to render a specific program called render, sometimes visualizer.

When rendering the object modeled previously converted into the desired flat image that can be output on the computer screen or on paper. In modeling is one of the most difficult steps, if not the most difficult in general. Created not just a projection of the object, but also a variety of materials from which the object was created.

The most famous and practical programs for rendering are:

Vray render – convenient visualization system , has the ability to process credit distinctive materials separately ;
Maxvell render – created Madrid’s developers program uses real physical laws clarification ;
Ray tracing rendering refers to the so-called color cast , which includes payment each part of image . For this step uses a specific algorithm .
Furthermore, by using the integral equations make global coverage .

For games that have a major platform rendering engines are designed specifically for a particular game. 3D graphics in games can be represented by elements such as full or pseudo 3D. Last denotes phenomena when the picture varies depending on changes in the user’s movements.

So, 3D Rendering – computer operation, designed with the help of specific tools, to represent three-dimensional objects. 3D modeling tasks have to develop three-dimensional images of geometric projection on the plane. Three-dimensional graphics makes virtual creativity almost the same imagination, allowing maximum use of the latter, because the capabilities of 3D modeling is not only to copy existing items, but also the probability of creating a unique, non-existent in the nature of the object.
3D modeling opens up new possibilities of the virtual world, which now looks much more realistic ambient, surround complements the virtual reality of the best ideas of the human imagination.

Architectural Visualization | Architectural 3D Rendering Services

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How to ensure a customer invest money in still not built house?

Our company offers you a big range of services such as:

  • 3D Architectural Rendering
  • Interior and Exterior Animation
  • 3d Interior Visualization
  • Architectural Site Animation  (construction animation, landscapes presentations)
  • – Qualitative 3D modeling and texturing of any object
  • 3D Tours and 360 3D panorama
  • – Architectural Design

We will help you to:

  • – Turn your ideas into reality by adapting any object into micro detailing work (up to making scratches on the paint and crack on stones).
  • – Create any object’s place by means of your charts, photos, pictures, overall volumes etc.
  • – Create all your bold and difficult ideas in the field of architectural visualization.
  • – Complete your order with good quality and on time.

Why choose our company?

When you choose us, you will get a:

  • Realistic picture or video of what you want to build.
  • 3D model of upcoming building (3D walkthrough or flythrough).
  • Sales increase by volume level and attract new customers.
  • With your 3D project will work licensed NY Architects.

Please get acquainted with our portfolio.

Rendering High Resolution Images   Check out for High Resolution Renderings

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About Architectural Rendering

Architectural Rendering is a graphical three-dimensional computer simulation of an architectural design with its interiors. It is needed by architects and designers who use it to estimate the appearance of an object before they start working on a project taking into account all future changes.

How can you hedge against a possible disappointment and at the same time eliminating unnecessary costs when it comes to construction?

Modern technology offers a quick and effective solution to these problems. 3D visualization will show you how your building or house will look like after the development, redevelopment or after repair works has been completed.

3D visualization is the surest way to preview and to make an objective assessment of project outcomes through simulation using three-dimensional graphics. Visuals offers a more meaningful representation and also maximizes the customer’s view of the object

The most detailed drawing or layout may not reveal a complete picture of the proposed building. This is because there are lots of seemingly insignificant factors that may play a crucial role in deciding the outcome of your project. However, the usage of the latest software and professional art decorations will bring to reality the object and all the surrounding elements.

Three-dimensional modeling is very effective in your building project because of its benefits. It magnifies the project and allows you to see the internal and external views of the designed object from any height, angle and location.

Architectural 3D rendering recreate the most realistic lighting that reflects all the nuances of the materials, colors and the environment. This is significant in the sense that it helps you and your architect to reduce the risk of unwanted errors before construction begins and thereby eliminate costly re-do actions in the construction process.

Architectural visualization is an important tool for investment promotion of your construction design as it allows the investor to see the bare calculation and the sharp images of your proposed building. It is therefore very important to build with the intent to sell or to attract investments for your projects. And only a creative approach like 3D visualization can guarantee the desired result in architectural, engineering or in design solutions.

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Architectural rendering (3D Architectural Visualization) is becoming more popular amongst companies in the design and building industry. Using only traditional tools such as sketches, drafts or analogue photographs makes it difficult to truly express the concept of your project. This make 3D visualization an integral part of your project from the beginning (conceptualization) till the very end.

With the development of 3D technology, you will have the photorealistic image of a proposed building even before it is built. As 3D visualization will show all the details of a building be it residential cluster, country mansion or business-center.

If you are interested in our 3D studio services, feel free to write us using the Contact Page.

Why do you need Architectural Rendering?

Architecture is one of the most advanced places in shaping visual culture. The impact of improved or simply beautiful architecture on a person is more than serious – it creates not only the aesthetic looks, but also provides a good or depressing relevant experience. Besides the basic architecture is a portrait of the city determines, its advantages or disadvantages, and it shows historical components.
In the current context of architecture of any nature it has become closer, and now there are not only in one mind, and can be demonstrated large numbers of people. And the question here is not only the backbone of future construction or builder nuances of the situation in the landscape, but also the inside of the house, a large shopping center or stadium. The scale does not limited to, if object of architectural visualization is the city.

Architectural rendering (3d Architectural Visualization) is a graphic demonstration of a future construction using architectural design. It allows you to maximize the full version and see the details if you want to fix them. Usually includes not only the appearance of an order, but the purely technical details. In particular, the qualitative composition, staging lights, and showcasing the elements of architecture and materials.


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In architectural visualization, we use two methods to represent graphic images. For implementation, we either use our hands or use computer methods. When images are created by hand, we use the principles of descriptive geometry and in the case of computer graphics we use an appropriate professional program.

We make use of different software programs which provides completely different professional solutions such as Blender, Archicad, AutoCAD, 3ds Max, Vray, SketchUp etc.

In essence, architectural visualization allows you to get a photo realistic image of your proposed project, to assess the costs and ultimately choose the option that better suit the financial potential. Architectural rendering also helps to resolve unexpected errors that may arise in the building process because all the details are expected to be calculated.


3D exterior rendering is usually created at the first stages of the developmental process of a project. It helps to simplify the interaction between the author, the owner of the project and their partners, investors or customers.

3D exterior visualization of a building will show you all the future construction benefits and drawbacks, estimates of all architectural advantages and correspondence with the surrounding redevelopment areas.

You can also show your investors or prospects a graphical model of your project instead of complicated drafts for observation. This will help your prospects to quickly reach a decision on buying or investments. This makes architectural visualization an effective marketing apparatus.


Recently, 3D rendering appears to be the standard during the development process of interior design projects. Architectural visualization of interior designs is very useful in private house construction projects and buildings intended for public use.


3D rendering of technical processes goal is to explain “how it works” to you. With this, you will have a basic understanding of the technology involved in your building projects. This will in turn guide you in making a decision on purchasing and investments.

The technical workings of many engineering structures and machinery can be represented only with the use of 3D graphics. Therefore, it is possible to visually present the most complex engineering processes with the use of 3D visualization to anyone that is interested.

If you are interested in 3D studio architectural rendering services, you can write/contact us below:

New York, NY 11230

800 Ocean Parkway

Architectural Rendering Services

architec studio 3d

Professional 3D rendering services for professional designers and architects.

Vrender has been in the 3D visualization industry for more than 15 years. Our team of professionals uses strategic digital innovations to create realistic animation and rendering of stunning 3D assets. We will bring your thoughts and ideas to life with 3D arts which are of the best quality.

Our options of 3D Animation and Virtual tours offers you views from any angle which gives you an amazingly realistic representation of idea.

We transform your desires into imaginative conceptual animation to show the landscaping and lighting parameters as well as the amount of needed materials.

Our goal at Vrender is to provide you with the highest level of satisfaction while maintaining affordability and promptness of the services. You are regularly updated with current progress throughout all development stages. As a result of this, our product (output) is innovative, extraordinary and spectacular.

At the moment, we are working in partnership with the New York based architectural company 3D Enterprise. Should you have any questions about architectural designs, drawings, or architectural construction, please contact our architect directly by phone, or via e-mail.

For more information about 3D Enterprise, please visit our page Architectural Service.



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3D Rendering for Developers

  • Commercial 3D Rendering
  • Residential 3D Rendering
  • Corporate 3D Rendering
  • Floor Plan Rendering


Site Plan Rendering

  • Architectural Plan Rendering
  • Landscape Rendering
  • Development Plan Rendering
  • Creating a Hi-poly and low-poly Architectural 3d models

3d rendering service

Architectural Animation

  • Exterior Animation
  • Interior Animation
  • Animation Flyover
  • 3d 360 Panorama Views

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Architectural 3D Models

  • Detailed Architectural 3D Models
  • Architectural Scale 3D Models


3d Rendering Process

How to Order Architectural 3D Rendering Services? It’s Simple!

Email or Call Us

drawings plans blueprints

Send us your drawings, plans , blueprints, 3D models or sketches (PDF, DWG, (CAD), JPEG,PNG or other file format.

We’ll provide a Quick Quote

3D Modeling Stage

Texturing and lighting

Final stage-Rendering and Post-processing

Accept payment

accept check payment rendering service

What kind of input do we need from you?

Our requirements vary and it also depends on your architect. However, we recommend you to have 2D AutoCAD drawings or at least hard copy blueprints prior to ordering. These can easily be obtained from your architect once your design is ready as most architects understands the importance of having a realistic 3D architectural rendering done on your project. Read more about 3D Rendering process

3d rendering softwarePrograms that we use: Autodesk AutoCad, Autodesk 3ds Max, Pixologic ZBrush, e-on Vue, Eyeon Fusion, After Effects, Rendering-MentalRay, Vray.


animation Walk through

Architectural Rendering for Architects

The architectural industry has developed significantly throughout the past couple of decades with great achievements in architectural rendering (also known as 3D rendering). This technique is used by architects to create 2D and 3D layouts for preliminary architectural designs.

With the help of state-of-the-art rendering software, designs are converted into visual digital formats. This kind of virtual representation is of great use to architects, contractors and their clients. 3D rendering also offers a lot of advantages over the traditional designs.

For most architectural firms, the cost of maintaining the hardware, software and the cost of training makes it unaffordable to produce photo-realistic 3D architectural renderings in-house. This problem is solved when you use our services for your 3D architectural renderings. Vrender is a creative firm specializing in architectural visualization and therefore solving the problem of architectural visualization.

Architectural firms of different sizes that know the value of time, quality and resources outsource all their 3D visualization and architectural rendering to us because they trust us to deliver the best. More property developers have also recognized the need to help their architects make the choice of spending more time on tasks such as design direction instead of working on architectural rendering using old and ineffective hand drawn technique.

This has helped to improve the relationship among developers and architect speeding up the overall production process. This will also help you to save cost without any effect on the outcome of your project.

A photo-realistic style architectural rendering surely has a positive impact on every decision maker. This is because modern developers want professional visualizations that are effective in achieving their sales and marketing goals.

Architectural renderings done as 3D visualization are not that expensive these days. They are much more within reach than professional watercolor renderings. There has been an explosion of computer renderings and architectural virtual walk through tours in the current decade that we can only expect more growth in the number of architectural firms and property developers who will benefit from what architecture rendering industry has to offer today. This is because every developer, architect and designer wants to make life much easier on every project.

Provides Better Interpretation of a Completed Design


Qualified architects and contractors always warn that designs do not always proceed according to the initial plan. In other words, relying on a standard 2D architectural designs and drawings , sketched or printed on a flat lifeless paper, can be a little risky.

Also, the feeling you have when you look at the sketch of your ideas by an architect can’t be compared to the visual pleasure of seeing your ideas come to life with 3D representation. With the help of the newest 3D rendering software, you will see your ideas and decide whether it actually suits you. With this new technology, you surly will be satisfied with your architect and yourself.

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Photo Realistic Architectural Visualization real time

Attracting More Clients
Nowadays, many consumers desire to see the final look of their projects after the design process. By using 3D rendering software, architects and contractors can now display their designs easily and also making them more attractive to potential clients.

These 3D designs allows you to know the proficiency of your architect and also assist architectural companies by attracting more businesses. Once again, it is a win-win case for everyone involved.

Delivers a High Level of Accuracy

Architects know how important it is to be precise, as an entire design plan can be ruined if measurements are off by even a couple of inches. 3D rendering software is incredibly accurate. It allows architects to work on the most sophisticated details of the customers’ interior design.

Some of the newest software packages allows the creation of landscaping plans or furniture arrangements which will be useful in calculating the amount of space that is required for all of the materials to be used. Best of all, most 3D rendering software programs come with cross-section views that allow observing anything from any angle.

An architectural rendering software comes with a number of advantages that must not be overlooked. It is highly accurate, easy to use and saves a tremendous amount of time. Whether you are an architect, contractor, interior designer, or even a do-it-yourself homeowner or gardener, 3D rendering software is an excellent tool for transferring your wildest and lavish architectural designs into realities.

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High quality Architectural 3d Renderings, Architectural Design, 3d Modelling Services.

Real-time Interactive Virtual Reality 3D Architectural Visualization

Virtual Reality 3D Architectural Visualization


The most effective and powerful 3D visualization tool is 3D Photo Realistic Rendering. Сhoose The Right USA 3D Rendering Company

At Vrender, we can take an aerial shot, eye level view or ground level photographic picture of existing conditions and show you how your new structure or modifications simulated in 3D would look like as well as indicate the material changes. This can be used for any of your marketing materials or for any local architectural review board presentations.

Architects, developers and other building professionals use our 3D rendering services when they need to have their building designs shown to regulatory planning board members. So, instead of having an extremely expensive physical model built, you can trust our 3D rendering services which will portray the “before and after” views.

Architectural rendering is the primary end product of 3D visualization and we offer you the most cost-effective service on the market while also maintaining the highest quality standards.

Architectural illustrators understand that there has always been a problem between architects, interior designers and their clients when converting projects which were originally in two dimensions (drawings) to realistic three dimensions. This obviously has led to a great deal of confusion, costly design alterations and tune ups amongst these professionals.

Vrender specializes in providing services such as 3D modeling, texturing and animation, visualization of interiors and exteriors and in making organic models. You can browse our website for some samples of our work.

We meet your requirements regarding quality and speed. Our clients vary from architects, developers, interior designers or any service looking for all types of architectural presentation and/or CAD works. Our main goal is to keep you satisfied with our results while enjoying your cooperation.

Therefore, we would like to offer our services to you as an outsourcing partner.

New York, NY 11230

800 Ocean Parkway