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Benefits of 3D Rendering

For a long time, I imagined a technology that translates my thoughts, ideas, and concepts into real-time images and visuals, so they give a lived-in experience to be revisited and reviewed as many times as are required. So, imagine that you conceptualize in your mind a state of the art restaurant overlooking a view of the clouds touching the mountain tops; while this can be designed and represented with 2D graphics, it most definitely would not communicate the full picture as it is in your mind to your clients or anyone else. Thankfully, 3D rendering helps to solve this problem and has many more benefits that will be mentioned in this blog post.

To begin, let’s demystify some terms. “Rendering” is just a fancy way of saying “to make” or, “cause to become” or to “create.” With regards to the term “3D rendering”, it simply refers to using computer software to aid in producing an image or video (a collection of images being shown in rapid succession) based on three-dimensional shapes (referred to as a 3D model).

The rendering software assists us by calculating a variety of different elements, including, the 3D shape, the texture of the object(s), the lighting in the image and the surrounding environment. Once these calculations are made, the software will spit out the resulting image, 3D Render.

While it is true that rendering takes time to create, it offers benefits over traditional miniatures and mockups. The turnaround time continues to shrink as more powerful computers and stock component programs come into play. For every designer, the choice of rendering software(s) is very important as it determines the final output and this is because of the numerous benefits of 3D rendering and a number of these benefits will be highlighted below.

Benefits of 3D Rendering

Time is considerably saved

One of the most important benefits among numerous 3d rendering benefits is that with 3D, time is saved and the project can start without any delay. Rendering is soon replacing traditional methods; it is in fact, a far better option. It facilitates smooth and swift communication between customers and designers.

Decomplexifies designs to clients

3D rendering allows the designers to be more expressive without the fear that the client would not understand the design. It brings every detail into reality such that the client sees and understands exactly the concept of the designer. It allows design ideas to be conveyed to the clients through 3D animated walkthroughs and rendered images.

Easy approval from clients

Because the designs are easily understood by the clients, it is easier for them to make an informed decision much faster. Having a visual for a proposed design has its way of enticing the clients as it creates an excitement stemming from the fact that their ideas are somewhat real. This excitement can be expounded when the rendered visual corresponds with the idea in the mind of the client. Also, clients may want certain changes to be made in the original design and 3D rendering software has made it is easy to integrate these changes in the design and get the projects approved.

Eliminate misunderstandings

Sometimes misunderstandings between other building team members could arise from misinterpretation of 2D graphical representations during the construction phase of the design. This misunderstanding can be eliminated with the help of 3D renderings since it gives a detailed three-dimensional view of the design. The designer could also use 3D renderings to explain complex parts of the design to other building team members and this helps in improving mutual understanding amongst different participants in a project including designers, builders and customers.

3D Rendering Boostsales

Wholesome Visuals

With 3D rendering, a wholesome picture of the design is achieved which is beneficial. The client will never have to put together a different set of elements by himself. This is the reason why professional designers are demanded to offer architectural 3d rendering service. Being able to see a complete picture always helps.

Photo-realistic imagery is available

With photo-realistic 3d rendering services, there are many upsides. The design of Computer Generated Images (CGI) can be panoramic or static. With the former, clients can easily move around to see every aspect of the design. There are also provisions to view the design from different angles of elevation or depression, thus the complete idea is easily achieved.

Professional reputation value is further elevated

For the designers, adding 3D rendering services to your portfolio gives you an added advantage because everybody prefers a good visual representation (images and video). You are more likely to have more clients as you are perceived to be more reliable and advanced.

3D Rendering for marketing

Photo-realistic 3D Rendering

Ideas are brought closer to reality

Experienced and skilled engineers, architects, and designers can easily visualize spaces simply by seeing floor plans along with elevations in 2D. However, the additional benefit 3D rendering avails are that it can let you see the project coming to life with every minutest detail before the work starts. By this, the level of understanding and comfort enjoyed during the designing and construction phase are elevated.

Changes can be easily managed

During the progression of your project, budget restrictions may come into play. In such a situation, there can be a need to compromise aesthetically. Such complications related to this process of evolutions can be properly managed using renderings. Unlike the hand-drawn ones, 3D rendering helps in making quick modifications throughout, just like a breeze.

Boost in sales

3D architectural renderings can be used to market projects. An increase in sales has been an important benefit of 3d rendering in designs. As the customers can view every little detail of the projects, they are more likely to make the purchase.

Better marketing tactics

Most of the real estate companies and architects are using 3D rendered images to market their projects. When you present your upcoming projects in a clear and precise 3D format to the customers, they can get a better view of the features. You can have a look at certain 3d interior rendering design tips that will help you to develop high-quality images.


3D rendering has amazing benefits that cannot be overlooked for both the client and designer. It has helped the organization to maintain standard marketing and branding that fits into the modern architect market. However, the most important part of it all is that it has helped to facilitate understanding and smooth dialogue by guiding clients, customers, and organizations to grasp the turn-key of projects they dream about.

Vrender Company 2020.