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What does Architectural Rendering really cost?

The factors that affect the cost of architectural rendering have a wide range but one thing is certain: a high price does not equate to good quality, the same way a low price does not imply poor quality. In this article, we will attempt to help you accurately estimate architectural renderings. This will allow you to ensure that your investment pays off eventually. Some of the factors that can affect the cost include software choice, available rendering equipment, type of render, quality, pricing techniques, time invested, market, etc.

When compared to other pricing techniques, the per-image and the per-project techniques are the most common. However, the cheapest pricing technique is the per-image technique. This implies that the rendering is done on an already modeled 3D model from the client. So, the prices are based on the number of rendered images. On the other hand, the per-project technique implies that the artist completes the entire project from the modeling stage to the rendering, and of course, the price will be higher.

3d rendering price 2021

The market

The first thing we must note here is the fact that there is an immeasurable amount of amazing 3D artists all over the world, but usually, rendering artists from developing countries are considerably cheaper but not necessarily with poor quality. The economy of their country and other factors are responsible for this margin in price. One of the factors is the unauthorized use of 3D rendering software and this is the most disturbing factor. The use of unauthorized software limits the users to fewer options to work with as compared to the full licensed package hence the cheaper prices. Another reason for the cheap price is because most artists from developing regions are just venturing into the market and want to become well known. So they believe a higher turnover (number of projects rendered) will put them at a vantage point where they would be more visible. This mostly impacts their work negatively but because most people already have the mindset that price equates to value, it is easy to assume that the value of the work offered is of a low quality.

cost of 3d architectural rendering

Quality or Quantity

There has always been a toggle between quality and quantity on which a 3D artist should focus on. Both have their advantages but if you’re looking to earn more, you should focus on the quality of work you’re putting out there. The misconception that more numbers mean more publicity and in turn, more returns have more negative effects than positive because in most cases, more quantity means less quality and that will more likely ruin your reputation than build it. Quality means investing time, equipment, personal skills, knowledge, and effort and that’s the price you must be willing to pay to earn more.

Rendering equipment

The result of render is directly proportional to the equipment used. In other words, to achieve the best results (hyper-realistic rendering) in good time, massive investment should be made in high-end computers, gadgets, tools, and equipment; these hyper-realistic renderings will in turn yield more in terms of price because most of this equipment is expensive.

Extrior rendering cost

3d interior rendering quote

Choice of Software

Choice of software is closely associated with the quality in terms of detail, time of production, and hyper-realism. To earn more as a 3D artist, it is better to make your choice based on the quality it can offer and it is better to buy licensed software because it affects the result. Renderings that are done with unauthorized software end up looking unprofessional and in some cases, tacky.


Post-production is the distinction of skill and is the most outstanding difference between a render that will cost more. Another will cost less even if both were done with the same equipment and software using similar textures, materials, lighting, and camera settings. Post-production refers to the process of infusing the environment and scenery to the design, giving it a more realistic appearance.


There is no fixed cost for an architectural render. Its true cost is a combination of various factors, so whether as a rendering artist looking to place a price on your jobs or as an individual looking to hire the services of a rendering artist, systems should be put in place based on the aforementioned factors to ascertain the cost of an architectural render.


Benefits of 3D Rendering

For a long time, I imagined a technology that translates my thoughts, ideas, and concepts into real-time images and visuals, so they give a lived-in experience to be revisited and reviewed as many times as are required. So, imagine that you conceptualize in your mind a state of the art restaurant overlooking a view of the clouds touching the mountain tops; while this can be designed and represented with 2D graphics, it most definitely would not communicate the full picture as it is in your mind to your clients or anyone else. Thankfully, 3D rendering helps to solve this problem and has many more benefits that will be mentioned in this blog post.

To begin, let’s demystify some terms. “Rendering” is just a fancy way of saying “to make” or, “cause to become” or to “create.” With regards to the term “3D rendering”, it simply refers to using computer software to aid in producing an image or video (a collection of images being shown in rapid succession) based on three-dimensional shapes (referred to as a 3D model).

The rendering software assists us by calculating a variety of different elements, including, the 3D shape, the texture of the object(s), the lighting in the image and the surrounding environment. Once these calculations are made, the software will spit out the resulting image, 3D Render.

While it is true that rendering takes time to create, it offers benefits over traditional miniatures and mockups. The turnaround time continues to shrink as more powerful computers and stock component programs come into play. For every designer, the choice of rendering software(s) is very important as it determines the final output and this is because of the numerous benefits of 3D rendering and a number of these benefits will be highlighted below.

Benefits of 3D Rendering

Time is considerably saved

One of the most important benefits among numerous 3d rendering benefits is that with 3D, time is saved and the project can start without any delay. Rendering is soon replacing traditional methods; it is in fact, a far better option. It facilitates smooth and swift communication between customers and designers.

Decomplexifies designs to clients

3D rendering allows the designers to be more expressive without the fear that the client would not understand the design. It brings every detail into reality such that the client sees and understands exactly the concept of the designer. It allows design ideas to be conveyed to the clients through 3D animated walkthroughs and rendered images.

Easy approval from clients

Because the designs are easily understood by the clients, it is easier for them to make an informed decision much faster. Having a visual for a proposed design has its way of enticing the clients as it creates an excitement stemming from the fact that their ideas are somewhat real. This excitement can be expounded when the rendered visual corresponds with the idea in the mind of the client. Also, clients may want certain changes to be made in the original design and 3D rendering software has made it is easy to integrate these changes in the design and get the projects approved.

Eliminate misunderstandings

Sometimes misunderstandings between other building team members could arise from misinterpretation of 2D graphical representations during the construction phase of the design. This misunderstanding can be eliminated with the help of 3D renderings since it gives a detailed three-dimensional view of the design. The designer could also use 3D renderings to explain complex parts of the design to other building team members and this helps in improving mutual understanding amongst different participants in a project including designers, builders and customers.

3D Rendering Boostsales

Wholesome Visuals

With 3D rendering, a wholesome picture of the design is achieved which is beneficial. The client will never have to put together a different set of elements by himself. This is the reason why professional designers are demanded to offer architectural 3d rendering service. Being able to see a complete picture always helps.

Photo-realistic imagery is available

With photo-realistic 3d rendering services, there are many upsides. The design of Computer Generated Images (CGI) can be panoramic or static. With the former, clients can easily move around to see every aspect of the design. There are also provisions to view the design from different angles of elevation or depression, thus the complete idea is easily achieved.

Professional reputation value is further elevated

For the designers, adding 3D rendering services to your portfolio gives you an added advantage because everybody prefers a good visual representation (images and video). You are more likely to have more clients as you are perceived to be more reliable and advanced.

3D Rendering for marketing

Photo-realistic 3D Rendering

Ideas are brought closer to reality

Experienced and skilled engineers, architects, and designers can easily visualize spaces simply by seeing floor plans along with elevations in 2D. However, the additional benefit 3D rendering avails are that it can let you see the project coming to life with every minutest detail before the work starts. By this, the level of understanding and comfort enjoyed during the designing and construction phase are elevated.

Changes can be easily managed

During the progression of your project, budget restrictions may come into play. In such a situation, there can be a need to compromise aesthetically. Such complications related to this process of evolutions can be properly managed using renderings. Unlike the hand-drawn ones, 3D rendering helps in making quick modifications throughout, just like a breeze.

Boost in sales

3D architectural renderings can be used to market projects. An increase in sales has been an important benefit of 3d rendering in designs. As the customers can view every little detail of the projects, they are more likely to make the purchase.

Better marketing tactics

Most of the real estate companies and architects are using 3D rendered images to market their projects. When you present your upcoming projects in a clear and precise 3D format to the customers, they can get a better view of the features. You can have a look at certain 3d interior rendering design tips that will help you to develop high-quality images.


3D rendering has amazing benefits that cannot be overlooked for both the client and designer. It has helped the organization to maintain standard marketing and branding that fits into the modern architect market. However, the most important part of it all is that it has helped to facilitate understanding and smooth dialogue by guiding clients, customers, and organizations to grasp the turn-key of projects they dream about.

Vrender Company 2020.


Free software for 3D modeling in 2020

3D modeling software can help turn some ideas into beautiful models and prototypes that can later be used for a variety of purposes. These tools allow you to create models from scratch, regardless of the level of your preparation. Some 3D editors are fairly simple, so even a beginner will master them in a short time. Today, 3D models are used in various fields: cinema, computer games, interior design, architecture, and much more.
Choosing the best modeling software is often difficult, as it is not easy to find a program that would have the entire set of necessary functionality. We offer to your attention 20 free pieces of software for 3D modeling.


Free 3D software


Wings 3D program is an advanced 3D modeling tool. Users are provided with many tools with which they can create very realistic models. Wings 3D has a customizable interface, an integrated AutoUV display tool, and can export ready-made files to most popular 3D formats. Despite all its advantages, such as virtual display support for symmetrical modeling, Wings 3D does not support animation.

Available for: Windows | OS X | Linux


Free software for a 3D design

Daz Studio

Daz Studio is powerful and completely free of charge software for three-dimensional modeling. This is not an easy-to-learn tool – beginners will have to study the possibilities of the program for a long time. The creators of the program took care of the user experience but the convenience of Daz Studio will not be immediately appreciated. One of the features of the program is the creation of 3D images with GPU acceleration during rendering, which makes it possible to create very realistic models. Also, Daz Studio supports creating scenes and functionality for the animation of models.

Available for: Windows | OS X


3D modeling


Free software for 3D modeling Open SCAD is designed for serious design (industrial design, interiors, architecture). The creators of the program did not care too much about the artistic aspects. Unlike other programs of this kind, Open SCAD is not an interactive tool – it is a 3D compiler that displays project details in three dimensions.

Available for: Windows | OS X | Linux


Free software for 3D modeling


AutoDesk 123D software is a large set of various tools for CAD and 3D modeling. With the help of the program, you can design, create, and visualize almost any 3D model. AutoDesk also supports a 3D printing function. The main site of AutoDesk 123D has several satellites where you can find a lot of interesting free 3D models with which you can experiment or simply use them for personal purposes.

Available for: Windows | OS X | IOS |



Meshmixer 3.0 allows you to design and visualize 3D designs by combining two or more models in just a few simple steps. There is a convenient function “cut and paste” in the program for this, that is, you can cut the necessary parts from the model and paste them into another model. The program even supports virtual modeling – the user can create a virtual sculpture, forming and refining the surface of it in the same way as if he or she sculpted a model from clay. And all this in real-time! The program supports 3D printing, ready-made models are fully optimized for sending to the printer.

Available for: Windows | OS X



3DReshaper is an affordable and easy-to-use 3D modeling software. The program can be used in a variety of fields, such as art, mining, civil engineering, or shipbuilding. 3DReshaper comes with support for various scenarios and textures and has many useful tools and features that facilitate the process of three-dimensional modeling.

Available for: Windows



3D Crafter is a free program designed for real-time 3D modeling and animation creation. The main feature of this editor is an intuitive “drag-and-drop” approach. Complex models can be built using simple forms. The program supports sculptural modeling and 3D printing. This is one of the most convenient tools for creating animations.

Available for: Windows



PTC Creo is a comprehensive system designed specifically for engineers working in the field of mechanical engineering, as well as for designers and technologists. The program will also be useful for designers who create products using computer-aided design techniques. Direct modeling allows creating designs according to existing drawings or using the program to visualize new ideas. Changes in the geometry of the object can be made very quickly, which significantly speeds up the process of work. The program, unlike the previous ones, is paid; however, there is a 30-day trial period and a free version for teachers and students.

Available for: Windows



The free LeoCAD software is a computer-aided design system for LEGO virtual models. There are versions for Windows, Mac OS, and Linux. The program can be a good alternative to Lego Digital Designer (LDD), as it has a simple interface, supports keyframes, and works in animation mode. The animation support sets LeoCAD apart from other programs of a similar matter.

Available for: Windows | OS X | Linux



The VUE Pioneer program will help create a three-dimensional model for visualizing the landscape. The software can be useful for advanced users who are looking for convenient tools for rendering. Pioneer allows creating amazing 3D landscapes thanks to a large number of presets and provides direct access to Cornucopia 3D content. Using this program, one can create a variety of lighting effects.

Available for: Windows | OS X



Netfabb is not only a program for viewing interactive three-dimensional scenes but also it can be used to analyze, edit, and modify 3D models. The program supports 3D printing and is the easiest and simplest tool in terms of installation and use.

Available for: Windows | OS X | Linux



The free program NaroCad is a complete and extensible CAD system based on the OpenCascade technology and running on Windows and Linux platforms. The program has all the necessary functionality and support for basic and advanced operations of three-dimensional modeling. The functions of the program can be extended using plug-ins and software interfaces.

Available for: Windows | Linux



LEGO Digital Designer allows building three-dimensional models using virtual building bricks (blocks) of the LEGO designer. The result can be exported to various formats and you can continue working in other 3D editors.

Available for: Windows | OS X



The free ZCAD program can be used to create 2D and 3D drawings. The editor supports various platforms and provides large viewing angles. The presence of many convenient tools allows solving most of the problems associated with the modeling of three-dimensional objects. The user interface is simple and intuitive, which greatly simplifies the process of drawing. The finished project can be saved in AutoCAD format and other popular 3D formats.

Available for: Windows | Linux



The free version of Houdini FX, Houdini Apprentice will be useful to students, artists, and amateurs, who create non-commercial projects of three-dimensional models. The program has a somewhat truncated, but at the same time, sufficiently broad functionality and a carefully thought-out user interface. The disadvantage of the free version is the watermark displayed on the 3D visualization.

Available for: Windows | OS X | Linux



The application for creating working design sheets allows creating quite detailed 3D models. The creators of the program took care of the functions that allow eliminating problem areas through changes and additions to the existing design. Also, using DesignSpark, you can quickly change the concept of a 3D product. The program supports direct modeling techniques and 3D printing of models.

Available for: Windows



FreeCAD is a parametric 3D modeler designed to create real objects of any size. The user can easily change the design using the model history and by changing individual parameters. The program is multiplatform, able to read and write various file formats. FreeCAD allows creating own modules to then use them in further work.

Available for: Windows | OS X | Linux



The free program Sculptris will open a window for users to the exciting world of 3D. The features of Sculptris are easy navigation and ease of use. Even a beginner who has no experience in digital art or three-dimensional modeling can easily master the program. The process is designed so that you can forget about the geometry and create a model simply, carefully spending the resources of your computer.

Available for: Windows | Linux



MeshMagic software can be used for 3D rendering of files, as well as for creating two-dimensional objects and their conversion into 3D. The software has an intuitive interface and can be used to solve various tasks. Currently, Mesh Magic only supports Windows. The result is stored in the popular STL format, which can be opened and edited with most online and offline 3D modeling tools.

Available for: Windows



Open Cascade is a software development kit for creating applications related to 3D CAD. It includes a special class library developed by the C++ community that can be used for modeling, visualizing, and exchanging data, as well as for the rapid development of applications.

Available for: Windows | OS X | Linux

Vrender Company 2020.

3D Architectural Panoramic Birds Eye View Renderings Services

The most impressive presentation of a panorama is the virtual visitor 360° photography. To make it effective, you’ll have to take after a particular number of steps, not by any means fundamental, however, when they’re taken after absolutely, the quality and adequacy of sewing are here. A virtual visit, maybe on 360°x 180°, is a particular case in all 3d panoramic architectural view by sewing. It is a present way to deal with show Panorama instinctively, like this basically on the web, which appreciated the digital revolution of this field of photography, incidentally. When you’re reviewing a virtual tour, it is henceforth conceivable to interface with the panorama using your mouse by rotating it everywhere or in all directions.

Architectural view services

The most effective method to make a 3D Panoramic View virtual tour

Vrender Company can give full sweeping surveillance. It gives you full one end to the next extension in either 180 degrees or a whole 360 degrees decision. So you can get a whole point of view of the zone. This camera is prudent with a place of safety and is gorgeously fulfilling.

3d panoramic architectural

The 12 super pixel camera sensor working at 30 fps ensures picture clearness so you could focus on the better points of interest when you zoom in closer. It moreover makes the development smoother and thinks about more distinct pictures. Right when the camera is mounted most of the way on a roof, it can give you 360 degrees sees. It is created with dwarfing software that can change the photo into a couple of reshaping free rectangular points of view. Also, you could also pick edge dwarfing inside the camera or client-side dwarfing on an external stage. The Intelligent Video Analysis variation of  Vrender Company IP camera consolidated with the full, all-encompassing vision makes a skilled surveillance instrument which progresses the full situational awareness. With the intelligent following, the camera can take after development reliably all through the full indirect picture. The system can constantly recognize, track and break down items.

3D panoramic

Essential standards of a 3D panoramic view visit

It is just about shooting a couple of photos, as a general rule with a wide point of convergence or even a fisheye, insignificantly covering remembering the true objective to secure them with a committed panorama stitching software. In any case, not at all like to more incredible all panorama photography by stitching, you’ll require an all panorama leader of a roundabout sort, in case you have a tremendous desire, shooting a complete scene from the floor to the roof. The tripod won’t be detectable in the last 360° virtual visit!

Commercial Buildings Architectural Projects 3D Rendering

In industrial design and architecture, it is important to get an idea about subject or object before it will be launched on a conveyor or built. It is better to see once than to hear 20 times. Three-dimensional modeling allows obtaining photorealistic images of objects that exist only as ideas or projects.

Commercial buildings are buildings that are used for commercial purposes and include office buildings, warehouses, shopping malls, hotels,retail buildings.

shopping malls 3d visualization

Visibility greatly increases the value of the product in the eyes of customers and investors. Often only qualitative 3D visualization can describe the essence of design solutions to customers, thereby multiplying the value of architectural work. During the communication between the performer and customer, volume visualization attached to a project allows to correctly understand each other and shifts the discussion into a completely new level, reducing the time of decision-making process to even architecturally uneducated customer.

In order to create a positive impression about the quality of materials applied on the object, visualization should realistically convey color, texture, reflectivity, transparency and light scattering, giving the viewer tangible sensations of the surface.

In interior design, it is important to accurately convey the lighting, in order to assess how a room and its components will look like in the daytime, in different weather conditions, in the evening, with artificial lighting. Good visualization takes into account such parameters of the light source as power, color temperature, shape, size, and degree of light scattering. Light modeling has huge value when it comes to designing of expositions, showrooms, lighting decorations, during designing of the light scenery of public and residential interiors.

Who should make the 3D visualization?

Depending on the design stage, visualization (architectural visualization is simply named ‘vis’) must be done by different people.

1) During the creative search and elaboration of technical solutions, intermediate visualizations are required, which are usually performed by the designers themselves. Often, intermediate visualizations are made as schemes or outlines. If the development process includes the construction of three-dimensional objects, then intermediate volumetric visualizations can be obtained using the capabilities of the design programs. However, such visualizations cannot be used for high-quality demonstration of the object to the customer and usually give only an idea about the shape.

2) On the final stage of designing, there is a need for a final (professional) visualization. Such visualization significantly differs with the more detailed elaboration of surfaces of objects, lighting, and ambiance. Images received on the stage of final visualization are a “product” themselves, which are demonstrated to the customer. Therefore, they should be more detailed, expressive, and have artistic value. This work no longer can be performed by the designer. Therefore, it is advisable to entrust such final visualization to separate specialists – visualizers.

commercial real estate 3d renderings

qualitative retail 3D visualization

Ways to visualize

Depending on the way the object is displayed, visualization can be classified.

Steel image — the image (or several images) of the object under the necessary angle. High-resolution images are suitable for placement in the press and outdoor advertising.
Panoramic or spherical image — allows interactively to rotate an object or virtual camera on the monitor, and the position of the observer in the space does not change.
Animation — the image of the object in dynamics based on a scenario specifically designed for demonstration.
Virtual inspection — allows becoming familiar with the object (more often, the interior) by arbitrary displacement and rotation of the virtual camera in the object’s space and behind its borders.
Interactive interaction — includes all the possibilities of virtual inspection, plus multimedia capabilities, as well as the interaction with the virtual world of the object (for example, switching on the light, music in the interior, management of mechanisms in industrial design and so on).

3D visualization of this architectural project included several stages of work:

• Import of a 3D model of the building of the congress center from sketch up in 3D Max and its optimization and texturing
• 3D modeling of the curved façade of the building, which is adjacent to the left from the central one
• elaboration of lighting
• elaboration of the environment (drawing parking markings, roads, and landscaping)
• creation of 3D models of lighting devices and external navigation for parking
• lighting improvement
• day and night view rendering
• post-processing.

If you need a spectacular presentation of your architectural project (3D visualization of an architectural project) for a site or presentation to a customer, then all you need to have is a technical assignment. The more specific, understandable, and detailed it is the less is the cost and the due date.

Vrender Company.

3D Rendering of the architectural design

3D Rendering (visualization) of construction, architectural objects of real estate and interiors allows presenting a full-fledged image, an impression of a future building or space in the smallest detail. The three-dimensional graphic is used in those situations where there is a need to see how the material will look in the interior, or the future real estate on the site, or where and how to place pieces of furniture or small architectural forms on the site. If to make the visualization of the object, it is possible to see the smallest details as realistic graphics and estimate all the positive and negative points before the construction or repair begins.

3D Rendering of architectural objects

Rendering of objects is used most often by construction companies, developers, investors, and specialists whose activities are related to the commercial real estate. Today, every third developer applies 3D visualization. A realistic image of the future building, its architecture and landscape help find investors and future buyers who can visually see where and how everything will be located and to see its look.

3D visualization of the exterior is done using the special software, which is able to present the object in a three-dimensional shape. After all, the customer can see a realistic image, which can be corrected during the discussion and agreement process. For example, the color of the façade can be changed or the texture of the material used, the adjacent territory can be shown in another design, as well as the angle of the pitch of the roof or elements of the drainage system can be altered. Rendering of an object is becoming more popular every day.

Thanks to the three-dimensional graphics, it is possible to make the project of the object and subsequently implement it in reality. At the same time, if to put appropriate tasks to builders, the erected building or the created object will fully correspond to the 3D visualization model that was created at the design stage.

Vrender industrial buildings renderings

How the process of 3D visualization occurs?

Visualization of real estate objects or industrial buildings is a complex process, but only with its help, it is possible to “delve” into the ambiance of the object. Creating a three-dimensional image begins with the geometry of the object. In 3D modeling, it is the first stage. Every detail and element of the real estate object is thoroughly elaborated; therefore, the most time is spent there.

The object’s rendering is the final stage of visualization. The result is a three-dimensional space in which it is possible to display the proportions, colors, and shape of the object. After the rendering, all the elements are seen, including lighting, layout, communications and so on. A ready-made three-dimensional image can be printed and demonstrated to investors or customers at the presentations.

Vrender design rendering

2018 3D building visualization Price

Price for 3D visualization

3D visualization can be done at an attractive price in our company. The cost of architectural visualization depends on the complexity and a number of additional factors, including the area of the space, the number of floors, rooms, the difficulty of architecture and general layout of the building

The price for visualization of the exterior, architecture, and interior in our company is not overstated and is completely available to all customers. Following the request of the customer, we can create a three-dimensional project as a layout, as well as a 3D movie with a realistic image of the object.

Vrender Company 2018.

What tasks 3D visualization helps solve?

3D visualization is a three-dimensional display of an object with a high resolution.

Quality work is indistinguishable from a photo. With the help of visualization, it becomes possible to evaluate and, if necessary, correct the architectural design before the construction works begin.

project 3D visualization

Along with that, it is possible to change the geometry, color decisions, structure, texture, estimate how different materials are combined. Thus, visualization saves time and resources. These are far from all range of tasks that can be solved using it.

3D Visualization allows:

Increase sales. Only some clients can estimate the future object based on drawings and blueprints. Quality 3D visualization of a house is the key to the success of sales already at the design stage. The customer buys not a project but a beautiful three-dimensional image, which allows seeing the future result of his or her financial investments.

Increase investments. Architects almost never occur among potential investors. These are people who have money but not necessarily have spatial imagination. When the project is submitted as the 3D architectural visualization, it is much more comprehensible than even the best drawings, diagrams and blueprints, which in turn, impacts positive decision-making at the subconscious level.

3D visualization of a house

Successfully approve the project in licensing and controlling bodies. 3D presentation along with quality documentation stimulates employees of licensing and controlling bodies to adopt a positive decision on the project. A three-dimensional picture helps to see the merits of the project, evaluating its integration into the existing landscape, and making sure there are no violations of the legislative norms.

Use images in advertising. 3D objects can be included in promo campaigns, presentations, images on big banners. With their help, it is possible to implement all kinds of advertising companies that increase sales growth and compensate for the advertising costs.

Save money. 3D visualization allows seeing, evaluating, and finalizing the project at the early stages, avoiding mistakes and additional costs in the construction process. Potential buyers can evaluate the technical and aesthetic characteristics of the facility, make comments and suggestions, which will also be taken into account before construction begins.

Vrender Company 2018.


How Interactive Visualization can Improve Sales of Real Estate

Virtual reality for Real Estate

The sales department is one of the main marketing tools in selling the real estate. Its productivity depends on many factors: the professionalism of the staff, the convenience of the location of the office, the ergonomics of the interior, the quality of printed advertising. Modern buyer will rightly doubt the seriousness of the intentions of the construction company, which opened its sales office in the middle of the construction site, as well as if it uses black-and-white prints or copies of handouts to show advantages of its building complex.

The most effective matter of the sold product can be achieved with the help of a new tool named interactive visualization.

Virtual Walkthrough

Using special applications, which are often developed based on game engines, one can make a virtual walk-through the residential complex. As a rule, such programs are developed with the first-person view. A walking tour can take place either in front of the computer monitor or use virtual reality glasses. A quality application will allow the buyer to look into the chosen apartment, see options for its planning and finishing, walk in the halls and public spaces.

3d Visualization for real estate Sales

virtual walk-through the residential complex

Informative Interactive Visualization

Informative interactive visualization is a more complex and technologically advanced tool. As a rule, the first acquaintance with the object occurs at a distance, as if from a height. One can move into the object in a few clicks. It is usually represented as a conditional constructor. One of the options of such visualization is a multi-touch table with a special 3D application in it.

With the help of this tool, the buyer can become acquainted with the 3D model of the urban area in which the property is located, its infrastructure, traffic intersections, and sightseeing options. Various filters and settings allow the accurate picking up of an apartment according to the investor’s requests, comparing the layout of various rooms in panoramic mode. The selected layout can be immediately sent to the mail or to the printer.

Virtual Walkthrough

Using interactive visualization allows providing the customer with answers to almost all their questions. Numerous studies have shown that a person remembers 15% of the auditory information and 25% of the visual information. But combining two types of information makes it possible to achieve 65% of perception, thus increasing the productivity of the sales department.

Vrender Company 2018

3D Architectural Photo Montage

How to combine 3D project with a photo or how to order 3D Photo Montage Services

3D Photo Montage is the imposition of rendered 3D model layouts of the projected object (like restaurant, cafe, playground, shopping mall or a hotel) on a photo of a existing specific place in a city, landscape or interior. The 3D model will clearly show and will help evaluate the looks of the planned building on the background of the existing terrain.

Our experts make quality photo binding to the terrain and fit the 3D model of the object into it. This is especially important for newly erected buildings and façade reconstructions in the historic area. Often, photo editing is an obligatory part of a package of documents (drafts) that are submitted for approval to various official bodies.

Photo Montage helps approve the outer appearance of the building with other owners, as well as with the management of the business center or a shopping mall if this is the case. Photo Montage is also necessary in order to verify the summer veranda in the city council.

Including a 3D model of industrial buildings, business center or a mall in a photo of the area

Including 3D models in a photo of some terrain is usually required for approval of the project. This is often a formal requirement of an agreeing body.

Making corrections and adjustments

There are situations when it becomes necessary to change something or make adjustments after the approval of technical assignment and the 3D model of the building is already developed.

For example:

• the restaurant is located on the territory of a business center or a mall, which management holds the right to establish its own requirements for the design of a summer cafe adjacent to their buildings
• when the street color solution concept has changed
• you changed your mind about installing umbrellas and want marquises
• you decided to change the color scheme of the summer cafe or the color passport of the façade of the building was changed
• seeing the final picture, you came up with the idea to change furniture or anything else to a different option
• you decided to increase the area of the summer café, change its location or the filling of the veranda

This is not a problem: all edits are made individually based on your wishes or the requirements of the management of the premises. We will promptly make all edits you need.


VrenderCompany 2018.

Best Computer Configuration for 3d Rendering and Animation in 2018

computer configuration for 3d Rendering and AnimationComputer configuration for V-Ray and Corona 3d Rendering, 3D Modeling, Unreal Engine 4 Animation, CAD, After Effects compositing in 2018.

Best Configuration for Rendering, Virtual Reality and Animation

Processor AMD Ryzen Threadripper 1920X, 12/24, 3,5 (4,0) GHz, 32 Mb L3, TR4
Intel Core i9-7900X, 10/20, 3,3 (4,3) GHz, 13,75 Mb L3, LGA2066
Motherboard AMD X399 Examples:
Intel X299 Express Examples:
• ASRock Fatal1ty X299 Gaming K6;
• GIGABYTE X299 AORUS Gaming 3;
Memory 4 × 8 Gb DDR4-3000/3200:
• Crucial Ballistix Tactical BLT4C8G4D30AETA;
• Kingston HyperX Predator HX430C15PB3K4/32
• GeIL Dragon White GWW432GB3200C16QC
Video Card 2 × NVIDIA GeForce GTX 1080 Ti, 11 Gb GDDR5X:
• ZOTAC ZT-P10810B-10P;
• MSI GTX 1080 Ti ARMOR 11G;
• Inno3D C108T3-1SDN-Q6MNX
Hard Drive and SSD SSD, 1Tb, PCI Express x4 3.0 Examples:
• Samsung 960 PRO MZ-V6P1T0BW
Cooler Examples:
• NZXT Kraken X62;
• Be Quiet Silent Loop 280mm
Computer Case Examples:
• NZXT H700i
Power Examples:
• Sea Sonic PRIME Gold 1000W;
• Enermax ERV1000EWT-G 1000W;
• Thermaltake Toughpower Grand Gold 1050W

CPU V-Ray and Corona 3d Rendering 3D Modeling Unreal Engine 4 Animation

Low Configuration (3D Modeling, V-Ray Distributed Rendering additional server)

Processor AMD Ryzen 5 1600X, 6/12, 3,6 (4,0) GHz, 8+8 ,L3, AM4
Intel Core i5-8400, 6 ядер, 2,8 (4,0) GHz, 9 Mb L3, LGA1151-v2
Motherboard AMD B350 Examples:
• Gigabyte GA-AB350-GAMING 3;
• ASRock Fatal1ty AB350 Gaming K4
Intel Z370 Express Examples:
• ASRock Z370 Pro4;
• Gigabyte Z370 D3
Memory 2 × 8 Gb  DDR4-3200:
• Patriot Memory PV416G320C6K;
• Corsair CMK16GX4M2D3200C16
Video Card NVIDIA GeForce GTX 1070, 8 Gb GDDR5:
• Palit Dual (NE51070015P2-1043D);
• MSI GeForce GTX 1070 AERO 8G OC
Hard Drive and SSD HDD, 1 TB, 7200, SATA Examples:
• Western Digital WD10EZEX;
• Toshiba HDWD110UZSVA;
• Seagate ST1000DM010
SSD, 120-128 Gb, SATA Examples:
• Transcend 230S TS128GSSD230S;
• Kingston SUV400S37/120G
Cooler Examples:
• Deepcool GAMMAXX 400;
• Scythe SCTTM-1000A Tatsumi
Computer Case Examples:
• Zalman Z3 Plus Black;
• Cooler Master MasterBox 5 Lite;
• Thermaltake Versa N26
Power Examples:
• AeroCool Strike-X 600 W;
• Deepcool DA600 600 W;
• Cooler Master B600 ver.2 600 W

Also Read Recommendations for choosing a computer for 3d Rendering in 2017 

And see Architectural Rendering and Animation Examples from our company

Vrender rendering company services

Vrender Company 2018.