In industrial design and architecture, it is important to get an idea about subject or object before it will be launched on a conveyor or built. It is better to see once than to hear 20 times. Three-dimensional modeling allows obtaining photorealistic images of objects that exist only as ideas or projects.
Commercial buildings are buildings that are used for commercial purposes and include office buildings, warehouses, shopping malls, hotels,retail buildings.
Visibility greatly increases the value of the product in the eyes of customers and investors. Often only qualitative 3D visualization can describe the essence of design solutions to customers, thereby multiplying the value of architectural work. During the communication between the performer and customer, volume visualization attached to a project allows to correctly understand each other and shifts the discussion into a completely new level, reducing the time of decision-making process to even architecturally uneducated customer.
In order to create a positive impression about the quality of materials applied on the object, visualization should realistically convey color, texture, reflectivity, transparency and light scattering, giving the viewer tangible sensations of the surface.
In interior design, it is important to accurately convey the lighting, in order to assess how a room and its components will look like in the daytime, in different weather conditions, in the evening, with artificial lighting. Good visualization takes into account such parameters of the light source as power, color temperature, shape, size, and degree of light scattering. Light modeling has huge value when it comes to designing of expositions, showrooms, lighting decorations, during designing of the light scenery of public and residential interiors.
Who should make the 3D visualization?
Depending on the design stage, visualization (architectural visualization is simply named ‘vis’) must be done by different people.
1) During the creative search and elaboration of technical solutions, intermediate visualizations are required, which are usually performed by the designers themselves. Often, intermediate visualizations are made as schemes or outlines. If the development process includes the construction of three-dimensional objects, then intermediate volumetric visualizations can be obtained using the capabilities of the design programs. However, such visualizations cannot be used for high-quality demonstration of the object to the customer and usually give only an idea about the shape.
2) On the final stage of designing, there is a need for a final (professional) visualization. Such visualization significantly differs with the more detailed elaboration of surfaces of objects, lighting, and ambiance. Images received on the stage of final visualization are a “product” themselves, which are demonstrated to the customer. Therefore, they should be more detailed, expressive, and have artistic value. This work no longer can be performed by the designer. Therefore, it is advisable to entrust such final visualization to separate specialists – visualizers.
Ways to visualize
Depending on the way the object is displayed, visualization can be classified.
Steel image — the image (or several images) of the object under the necessary angle. High-resolution images are suitable for placement in the press and outdoor advertising.
Panoramic or spherical image — allows interactively to rotate an object or virtual camera on the monitor, and the position of the observer in the space does not change.
Animation — the image of the object in dynamics based on a scenario specifically designed for demonstration.
Virtual inspection — allows becoming familiar with the object (more often, the interior) by arbitrary displacement and rotation of the virtual camera in the object’s space and behind its borders.
Interactive interaction — includes all the possibilities of virtual inspection, plus multimedia capabilities, as well as the interaction with the virtual world of the object (for example, switching on the light, music in the interior, management of mechanisms in industrial design and so on).
3D visualization of this architectural project included several stages of work:
• Import of a 3D model of the building of the congress center from sketch up in 3D Max and its optimization and texturing
• 3D modeling of the curved façade of the building, which is adjacent to the left from the central one
• elaboration of lighting
• elaboration of the environment (drawing parking markings, roads, and landscaping)
• creation of 3D models of lighting devices and external navigation for parking
• lighting improvement
• day and night view rendering
• post-processing.
If you need a spectacular presentation of your architectural project (3D visualization of an architectural project) for a site or presentation to a customer, then all you need to have is a technical assignment. The more specific, understandable, and detailed it is the less is the cost and the due date.
Vrender Company.
3D visualization is a three-dimensional display of an object with a high resolution.
Quality work is indistinguishable from a photo. With the help of visualization, it becomes possible to evaluate and, if necessary, correct the architectural design before the construction works begin.
Along with that, it is possible to change the geometry, color decisions, structure, texture, estimate how different materials are combined. Thus, visualization saves time and resources. These are far from all range of tasks that can be solved using it.
3D Visualization allows:
Increase sales. Only some clients can estimate the future object based on drawings and blueprints. Quality 3D visualization of a house is the key to the success of sales already at the design stage. The customer buys not a project but a beautiful three-dimensional image, which allows seeing the future result of his or her financial investments.
Increase investments. Architects almost never occur among potential investors. These are people who have money but not necessarily have spatial imagination. When the project is submitted as the 3D architectural visualization, it is much more comprehensible than even the best drawings, diagrams and blueprints, which in turn, impacts positive decision-making at the subconscious level.
Successfully approve the project in licensing and controlling bodies. 3D presentation along with quality documentation stimulates employees of licensing and controlling bodies to adopt a positive decision on the project. A three-dimensional picture helps to see the merits of the project, evaluating its integration into the existing landscape, and making sure there are no violations of the legislative norms.
Use images in advertising. 3D objects can be included in promo campaigns, presentations, images on big banners. With their help, it is possible to implement all kinds of advertising companies that increase sales growth and compensate for the advertising costs.
Save money. 3D visualization allows seeing, evaluating, and finalizing the project at the early stages, avoiding mistakes and additional costs in the construction process. Potential buyers can evaluate the technical and aesthetic characteristics of the facility, make comments and suggestions, which will also be taken into account before construction begins.
Vrender Company 2018.
3D Panorama is the ability to “look around” at 360° from a single point with the capture of the floor and ceiling. 3D Tour is a tour inside of the three-dimensional space, a walk through a future interior and sightseeing of a future facility.
Types of 3D Architectural Virtual Tours
There are 2 main types of virtual tours:
1) Based on panoramic photos, spherical or aero shooting. Such tours work on ready-made, existing, live objects and perform various marketing tasks to attract customers and visitors.
2) 3D tours and panoramas, which are a kind of virtual excursions based on only three-dimensional graphical images of future objects (non-existing). This is where the entire strength of modern capabilities and technologies of the future takes power. On this site, we offer you services of creating 3D tours and panoramas as a great addition to the existing portfolio or presentation of your project.
3D panoramas
Another option that is available to our customers is ordering the 3D panorama of the future object. This is very effectively during presentations or sales in person.
Of course, a simple 3D visualization is already a comprehensible image, very photorealistic and giving a possibility to understand a lot. However, if you offer your customer not only a “photo album” or a slideshow, but a whole virtual tour inside of his or her future home, car showroom or a museum, the effect will be unsurpassed!
Why do I need a 3D panorama or 3D tour?
- to effectively complement already existing presentation or portfolio
- to create a positive image of your proposal
- to emphasize your high professional level and modern approach you use
- to help present an object in conditions of limited time and/or a large number of agreeing person
- sometimes it can be a budget alternative to costlier animation
- it increases the loyalty and trust of potential customers
- it makes the visualization more understandable as it helps to see all the advantages of the object
- it increases the time spent by a visitor (a prospect, a client) on the site if you place it there
- the effect of presence on the object is created (as it is possible to consider even the smallest details).
Vrender Company 2018.
Architecture and interiors Hi-Res Resolution 3d Animation development for construction and real estate companies
Internet and television have entered into our lives for always and now dictate the rules in the online commerce market. That’s because the Internet hosts the most part of potential customers.
Features of the development of architectural animation
The creation of advertising videos is a popular modern attribute of every marketing event. Most companies order them for advertising purposes in architecture and interior fields. After all, the 3D animation is the best way to demonstrate the positive qualities and interesting peculiarities of the project. It maximally reveals the infrastructure and the future interior of the building.
3D Real Estate Walkthroughs and Architecture Structures Flyover of Residential and Commercial interiors and exteriors in advertising is no longer a whim of marketers but the powerful and must-have factor of successful promotion.
The main advantages of 3D animation
- 3D video clips help solve even the most difficult tasks quickly:
- The video clip makes it possible to fully convey the ambiance of the object that is being created
- Animation can be used by a construction company as advertising, both on television and on the Internet
- The company’s image is strengthening. After all, the presentation can be demonstrated at negotiations with business partners and potential investors
- Gives a full idea of what the object will look and work like at the end of the construction project
- Allows to visually familiarize people with the created interior and landscape already at the stage of their creation
- If necessary, there is a possibility to input changes at this early stage to prevent unnecessary financial expenditures at later stages.
Stages of Animation for Architecture creation
Vrender 3D Animation STUDIO creates Hi-Res Resolution Video 3D animations for construction, architectural, real estate companies. All work consists of several stages:
1. Preliminary stage
Creating a 3d walkthrough and 3d flyover for real estate companies is a special style. Its development is quite expensive. However, the result is worth it! Vrender 3D graphics studio will handle a project of any complexity. Call us and we will consult you on any questions regarding time schedule, steps, and pricing.
2. Develop 3D aerial architectural animations and building flyover
Creation of video clips of architecture object and its interior begins with a script and storyboards. The specialist carefully studies customer information and competitors’ sites. Then the interview is conducted directly with the client.
Only after this, a thorough plan is elaborated, which takes into account the following points:
- Appeal to potential customers
- Differentiation from competitors
- Advantages of the company’s product
The 3В animator makes the text for the speaker and the storyboard. All information is presented in 3D. In the finished video about the company, it is possible to see:
- Interesting facts
- Geography
- Main advantages and other information.
Placement
The Vrender Architectural Animation Company will place the ready materials on those channels, which are considered right for your company (popular sites, hosting, etc.). Professional marketers will analyze visual search optimization and will create an individual plan for the promotion of this particular video.
The studio staff carefully studies each object, noticing the smallest details of the animation. They pay attention to the fact so that the created material is associated with the strategy of the positioning of the company.
Helpful information! The process of creating a video clip is quite complex. However, we deliver it in the shortest terms.
Remember that each project is unique in its own way, that’s why an individual approach is always required.
Vrender Company 2018
3D visualization and modeling today are integral tools in the architectural and development industries.
Why is 3D visualization more effective and affordable than the fashionable VR/AR technologies?
If you are an architect, builder or real estate agent, 3D will be a very useful tool that will easily demonstrate your architectural works, attract customers and increase sales.
But let’s look at how 3D visualization helps our customers. We surveyed our clients and partners to identify 5 reasons why the most successful development companies and architectural studios use the services of 3D visualization.
It’s a very effective marketing tool. Often, many concepts are much easier to explain visually, so 3D pictures give your customers a memorable and unique image of the project, a complete understanding of its features.
The ability to create a “bird’s eye view”, as well as to receive a large number of angles for the project. Freedom of elaboration of almost any specific points of your project allows you to look at it from all sides to demonstrate all its advantages visually.
Static visualization is a journey without risks.
Save time and budget. Using 3D visualization, you can build your object even before the actual construction begins. You will easily understand how the project fits the environment, which solutions are successful and which ones are not. This allows minimizing costly changes during probable miscalculations and inaccuracies in the process of actual construction.
The flexibility of your project. Any changes can be made in a minimum time, which allows very quickly responding to, for example, updates of legislation.
Clear understanding and full control. Using 3D visualization in your project, you get a full understanding of architectural ideas, their implementation, having the ability to control the project long before it is finished.
Vrender Company 2018
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