Sustained quality, observance of time, systemic approach.
Working on a project architects confront a question: «In what way they can profitably present it to a customer?».
Drawings, sketches or planning documentation are everything that usually helps architects to work comfortably and easily aren’t good enough for customers, because they are very far from cobwebs of architect’s work.
The most profitable and intelligible way to present the project is 3D rendering that helps architects:
- to free time for creative work;
- to bolster your profit margins;
- to guarantee competitive position.
Call us or write on mail@vrender.com, in order to book the rendering of your project and to know all details about all work advantages with our architectural visualization studio and about different variants of effective architectural objects presentation.
Robert Brice (a founder of the “AECIS Interiors” studio) tells about experience of cooperation with our studio:
Benefits of using qualitative architectural rendering
An opportunity to demonstrate a photorealistic image of a project and make a simpler way of coordination. Sometimes it is very difficult to explain to a customer the concept of the project.
It is very difficult to do it orally, but many transitional stages, such as the first sketches or conceptual drawings with a pencil can be sufficient for you may not be intelligent to a customer, so all coordination work and explanations will drag out a business.
The project of reconstruction: current situation and the first sketches (You think a customer will understand the idea? Fat chance).
An ideal decision for a customer will be to see a three-dimensional image of his own object.
Renovation project rendering, so the customer understand an architectural concept and the project will be concurred and proved:
Furthermore, a customer has business partners, colleagues, friends and a family whom he wishes to consult with in order to determine conclusively. But for them it is too difficult to puzzle out project documentation and to understand architectural and planning concepts. Even more reason is that a client and not you will present the project. Here again rendering will be a finished, nice and intelligible picture, so it is a good way to form a favorable opinion about the project among people whom a client accustomed to advice. Very often, he put a rendering of his future house or shop on the table or demonstrates it on IPhone.
And in the case of objects presentation at public hearings or before different planning commissions rendering is practically the only way of demonstration.
A possibility to convince a client of the need to order a project
Is your customer thinking, hesitating of the need of a project or his manager of the work can build everything himself?
The main fact is to «give a kick» to a customer and motivate him to order the complete outfit of the project documentation, spending minimum amount of time and money. Rendering is the best way to solve such a problem, because it is enough to use only several sketches and reference images for creation of a nice marketing picture.
A reference image and alternate layout (for an experienced architect it is a simple, quick and a solvable problem):
Consequently, you can demonstrate the image of a client’s future stairs even before the stage of initial design, finally convince him at your professional manner, and show the necessity of further cooperation.
Rendering – the project is well designed and finished
A possibility to get an additional income
Rendering for an architect is cheaper than for an end customer.
During rendering takes place, with a cooperation of both architect and visualizer, corrections are proposed, angles are approved, and technical assignment is coordinated. Rather than anywhere else at this cooperation an additional value of a rendering is born. Another way of putting it is that rendering that has been ordered at our studio is selling to the end customer at a higher price.
All the more reason is that by means of a qualitative rendering worth of the project is rising at customer’s eyes.
A possibility to save some time for a creative work and greenfield-projects
Once in a way an architect have to follow all customers’ tough requirements. So, practically all architects have kitschy projects – they are simple and banal architecturally, but nevertheless very attractive for a client.
Such a routine for perfect architects is very burdensome, but all the same moneymaker especially if the question is about facade stylization of already-existing objects.
Specified planning documentation, drawings or detailed sketches aren’t needed to be used.
Rendering helps to solve such a problem: you describe the concept of the project and prepare schematic sketches (of course, a client doesn’t need them, but they are enough for beginning of the rendering work). In a similar fashion, it is possible to visualize only facades apart from foreground images that in some cases allow stepping away from drawings and save your time and money.
Additional confidence that in the course of projection and material selection were not refused admittance.
Rendering reproduces a play of light and shadow that cannot be represented in any other way. Many materials change their color and reflective power depending on optic angle and lightning, so that this property is taking into account during materials selection.
Also rendering allows watch different variants of color layout and to choose the best one.
Rendering is a sort of control examination of the whole project. To integrate all possible amendments is cheaper at the design stage than in the process of construction.
A project that has been already designed and visualized can be incased in portfolio and demonstrated to new customers without waiting the end of construction.
Object construction is delayed very often or even doesn’t begin sometimes. Nevertheless, the project is finished and examined in detailed, so that a wish appeared to show it to new customers, colleagues or put up for tender.
And since our rendering has been taken for a photograph, you can easily replace the photo of a completed object. It will speed up architect’s portfolio replenishment and spend the minimum of time between project finish and its beginning, so it brings the glory to an architect and his studio.
Competitive position before other architects, because they don’t have a good rendering.
Unfortunately, for us (visualizers) and fortunately for you (architects), not many architects consider a qualitative 3D visualization as a necessity.
Some architects:
• prefer to refuse from rendering at all forgetting about its demonstrativeness for a customer;
• economize greatly on rendering without paying attention at its quality and doing everything only just to check the box, because «everybody do the same».
Such approach is appropriated only for some architectural circles. But if to take into consideration business engineering, architecture or design, projects sales will be topside. Project success depends on their visual appeal that is exactly reproduced by rendering.
Graphic tablets with our works, executed for Architectural and design workshops “Allegro” and “White square”:
An opportunity to give new release of life to old competitive or unrealized projects.
Surely, every architect has several old, unrealized, but all the same compelling projects. Such projects you wish to use in portfolio or demonstrate to new potential clients but it can’t be done because of their obsolete form of presentation (a wash drawing, axonometric drawings or a simple model of “ArchiCAD”).
Rendering gives new release of life to projects like that and they will work for you a great while, attracting more clients.
