3D exterior rendering services involve creating realistic and visually appealing 3D representations of exterior spaces, buildings, or architectural designs. These services are commonly used by architects, real estate developers, interior designers, and marketing professionals to showcase their projects in a visually impressive way. These services are often provided by 3D rendering companies, architectural visualization studios, or freelance 3D artists. 3D exterior renderings provide a detailed and lifelike view of how a building or property will look once it’s constructed, helping clients and investors better visualize the final outcome.

The process involves taking the 3D model of a building or a property and applying realistic textures, lighting, landscaping, and environmental elements to create a lifelike representation of how the exterior of the structure will look when completed. The goal is to produce images that are virtually indistinguishable from actual photographs.

3D exterior structure modeling and rendering

Here’s an overview of the steps involved in photorealistic 3D exterior rendering:

  1. 3D Modeling: The process starts with creating a 3D model of the exterior structure. This can be done based on architectural plans, CAD drawings, or even through 3D scanning of existing buildings.
  2. Texturing: Realistic textures are applied to the 3D model, including materials for walls, roofs, windows, doors, and other elements.
  3. Lighting: Proper lighting is crucial for achieving photorealism. Different light sources are added to the scene, and their effects on the materials are accurately simulated.
  4. Landscaping: Surrounding landscapes, gardens, trees, and other outdoor elements are integrated into the scene to provide context and improve overall realism.
  5. Environmental Elements: Weather conditions, time of day, and other atmospheric effects like rain, snow, fog, or sunlight are added to enhance the realism further.
  6. Rendering: The 3D scene is rendered using specialized software that calculates the lighting, shadows, and reflections to produce the final image.
  7. Post-Processing: After the rendering is complete, post-processing techniques are applied to further enhance the visual quality, color balance, and composition of the image.

3d animation rendering services

Here are some key aspects and benefits of 3D exterior rendering services:

  1. Realistic Visualization: 3D rendering allows for the creation of highly realistic and accurate images, incorporating details such as materials, lighting, landscaping, and environmental factors to provide a true-to-life representation.
  2. Design Validation: Architects and designers can use 3D exterior renderings to validate and refine their designs before construction begins. This can help identify potential issues and make necessary adjustments to achieve the best possible results.
  3. Marketing and Sales: Real estate developers and marketing professionals can use 3D exterior renderings to market properties effectively. These visually appealing representations can attract potential buyers or investors, increasing sales and interest.
  4. Cost-Effective: 3D exterior rendering services can be more cost-effective compared to traditional methods of constructing physical models for each design iteration.
  5. Time-Saving: Renderings can be generated relatively quickly, allowing for faster decision-making and project progress.
  6. Customization: Clients can request specific details and design elements to be incorporated into the rendering, tailoring the visual representation to their requirements.
  7. Multiple Perspectives: 3D exterior renderings can showcase a design from various angles, offering a comprehensive view of the project and its surroundings.

3d exterior Realistic Visualization

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Photorealistic 3D exterior rendering services are widely used in the architecture and real estate industries to visualize and market properties before they are built. These high-quality visuals help clients, investors, and stakeholders get a realistic feel of the finished project and make informed decisions based on the visual representation.

When seeking 3D exterior rendering services, it’s essential to choose a reputable and experienced 3D rendering company or professional. Look for portfolios and reviews to ensure the quality of their work aligns with your expectations. Additionally, be clear about your project requirements, timelines, and any specific details you want to include in the renderings. This will help the rendering team deliver the best possible results for your project.

Vrender Company 2023.

In recent times, almost every business, one way or another, requires the services of a 3D artist because 3D visualization helps to bring to life the mental picture of ideas, aid in advertising of products that will give a comparative advantage over competitors, and provide a preview for your thesis or work so errors can be spotted and corrected beforehand.

3D visualization relevance doesn’t end with businesses that involve products and manufacturing as even with other companies. They could help give a clearer picture of your brand to your customers to understand better and lure a more influential audience.
The relevance of these professionals to business owners cannot be overemphasized. Therefore, much consideration must be given in the selection process of the 3D artist to handle your project, and here are a few things you should look out for.

3D visualization relevance

First things first:

A lot of people make the mistake of beginning their search without knowing what they are trying to find, so they’d probably Google “3D artist” with the hope to find their “lucky guy,” but they end up with a long list of people and have to go through the stress of sorting through them. Knowing what you’re looking out for can help narrow down your search and quicken the process.

Be on the lookout for experience:

Experience entails a set of skills possessed by an individual in a particular area accumulated or attained by having firsthand knowledge of processes involved in a task. It is imperative to be on the lookout for the experience level of the candidate, and in the context of 3D artists, here are a few checkboxes to narrow down your selection: he or she must be competent in visualization, modeling, and conceptualization and must possess the following skill set – computer skills and artistic talent, business and networking skills, Teamwork skills and collaborative personality and of course creativity.


Check for reviews (if any):

The best way to properly ascertain your candidate’s credibility is to check for reviews of previous jobs done, and the easiest way is in the online space. These reviews give an honest and unbiased opinion of his job. They will expose things the candidate will probably never reveal in an interview, such as his promptness of delivery, his ability to understand his client’s needs, and his approach to work and communication patterns.

What’s in their portfolio?

A portfolio is a compilation of the artists’ best projects, and it serves as some catalog for clients to go through before hiring a 3D artist. You must take advantage of this to critically go through the portfolio and look out for the details to make an informed decision. Be on the lookout to see if this person is up to the task you have in mind. If you are disappointed by the projects in the portfolio that I mentioned are a compilation of their best projects, it’s too risky to give them the job to hope that they will improve.
On the other hand, if you’re impressed by their work, that’s a good start. A portfolio will give you everything you need to make an informed decision to pay attention to.

3D visualization

Money matters: Price and payment method:

Before you engage in pricing with 3D artists, you might want to first scout for the average prices of similar projects to give you an idea for a budget and avoid overpricing or underpricing the artist. You should also bear in mind that looking for cheap artists will be detrimental to you and your project because the quality depends on the price. It is challenging to see good quality jobs at a low price. This does not mean that 3D projects are generally expensive. It is possible to find good quality at an affordable rate, but prioritizing price over quality is a sure way to get disappointed in the end.

Finding a good 3D artist with prices compatible with your pocket is such a significant investment, especially those that can also perform other roles. The payment methods should also be considered to suit yours. Some may prefer a down payment. Some others might insist on a full payment first, or cost after delivery, whichever works for you should be discussed.

Consultation with the artist or not?:

Different artists have different approaches to work. Some prefer to work in solitude and only contact the client when the job is done, but it is best to be involved in the project’s process. This means that there must be constant communication between both parties, and the artist should be open to working together as much as possible. Also, since you may not have a lot of experience with 3D design, it is wise to consult with the artist in the project’s modification process even though the initial idea will be entirely yours.

3D artist project

Marketplaces vs. Firms vs. Freelancers:

When scouting for 3D artists, these are the three options to choose from depending on the project’s scope or scale or only the one you’re more comfortable with. While the first two may be a little tedious to find because of availability, freelancers are relatively easy to find as there are numerous tools to aid with your search.
‘VRender’ should be the first place to check out with their user-friendly interface while offering a wide range of incredible artists to choose from.

  •  You could also check out ‘Vrender’ if you’re looking for cutting-edge visualizations and renderings and have a big budget.
  • ‘Craigslist’ offers you the best talent within your locale, and you can meet them in person.
  •  ‘Cad Crowd’ is similar to Easy Render. Although it was initially intended for interior design and architectural designs, it could serve other purposes.
  • ‘UpWork’ as one of the most renowned hiring platforms, offers fantastic options for 3D visualization experts and rendering artists.


No matter the business endeavor you’re in that requires a 3D artist, choosing the right one can be such a hassle because they can boost or bust your efforts. I hope these little tips are helpful to you in your search.


Quick Interior & Exterior 3D Renderings for Businesses‎

Vrender Company one of the leading Architectural 3D Rendering and Design service provider company. And has more than 10 years of professional experience and expertise in creating a high level of technical and effective business solution in the field of Architecture & Rendering Service.

Utilizing our cache of scalable products and services, the team brings your project to life – an expert staff that includes 3D artists and animators, video producers, web programmers, graphic designers and application developers.

We provided our 3D Visualization and 3D Animation services in Denver, Colorado Springs, Aurora and other Colorado State cities.

The following are some of the basic services we provide:

  • Architecture Design & Consultancy Services
  • Architectural 3D Views
  • Exterior and Interior 3D Rendering
  • 3D Floor Plan
  • 3D Walkthrough
  • CAD Drafting
  • 3D Modelling.

3D Interior Visualization Colorado Springs3D Virtual Tour of Lounge Design Concept in Aurora Colorado (2)

We assist architects and contractors around the globe in bringing life to their visions by rendering 2D and 3D AutoCAD Services. Our team has in-depth knowledge of this discipline that takes pride in serving our clients.

Vrender Company.

Vrender one of the leading United States Architectural 3D Computer Animation and Design service provider company with headquarters are located in New York. We have more than 15 years of professional experience in creating a high level of technical and effective business solution in the field of Architecture & Rendering.

We assist architects, contractors, builders, engineers and real estate in the USA and around the globe in bringing to life their visions by creating powerful and effective sales video tools to meet the ever-changing needs of today’s market. Our animation and 3d modeling departments are located in largest U.S. Cities:

  • New York City, NY
  • Los Angeles, CA
  • Chicago, IL
  • Houston, TX
  • Philadelphia, PA
  • Phoenix, AZ
  • San Antonio, TX
  • San Diego, CA
  • Dallas, TX
  • Washington, D.C.
  • Miami, FL

Our team of architects and 3d animators well-organized, extremely efficient and able to work under pressure and in tight deadlines. Excellent communication and responsiveness to fit the needs of a successful project realization, with the aim of mutual satisfaction with the final product.

We offering you excellent full animation services like Animation Walkthrough for both residential and commercial buildings and site plans, 3D Flythrough, Interior 360 Virtual Tour, Real Time Virtual Reality, photo-realistic floor plans, Architectural 3D Views is a cost-effective option which gives you great quality results.

Utilizing our cache of scalable products and services, the Vrender team brings your project to life – an expert staff that includes 3D artists and animators, graphic designers and application developers.

Vrender Company 2018



Chaos Group | Rendering & Simulation Software release V-Ray for Unreal BETA

V-Ray for Unreal workflowPress release from Chaos Group website:

“Introducing V-Ray for Unreal — the fastest, simplest way to bring V-Ray scenes from 3ds Max, Maya and SketchUp directly into the Unreal Editor. For the first time, users can render ray traced, photorealistic images using V-Ray directly in Unreal.”

Support Unreal Engine 4.18 and 4.19


Rendering Resolution Images

Vrender rendering company servicesRendering High Resolution Images In 3ds Max

Paper Size                   DPI         Image Size (WxH)

A4 – 297x210mm     300dpi     3507 x 2480 (standard)
A3 – 420x297mm      300dpi       4960 x 3507 (hi-res)
A2 – 594x420mm      300dpi       7013 x 4960 (ultra)
A1 – 841x594mm      300dpi       9933  x 7015
A0 – 1189x841mm    300dpi       14043 x 9933


3D Rendering Image Resolution Examples

1. Ultra High Resolution Image 4000 x 1100 px (image compressed and optimized for web)

ultra hd rendering

2. High Resolution Image 2500 x 1400 px

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3. Low Resolution Image 900 x 500 px

real estate rendering service

Generally, render out at 2000×1500 px. this is pretty good for most sizes.

This is quoted from Jeff Mottle in a previous post –

Basically, when you are printing/rendering an image you have three variables to consider:

1. DPI/PPI (Dots per Inch/Pixels per Inch) Both are the same thing and are also known as resolution.

2. Pixel size – measured in pixels (this is normally what you render to how monitors are measured).

3. Print size – measured in inches (can be anything but I’ll use inches for convenience)


First, you need to know what resolution your printer can handle. Some will say that they go to 1200 dpi or 600 dpi, but in practice, you should never need to go bigger than 300 dpi, even if you are printing a 60 ft wide billboard. Just like the digital camera’s non-optical zoom abilities, printers use DPI to claim superiority in the industry.

DPI is the number of dots of ink that are put down by your printer onto a page over a one-inch line. The amount of resolution that a printer can archive is based upon how close together the print head elements or jets are positioned. Of course it is a bit different with a 4 color press, but for now I’ll just leave it at that. You may also notice that your inkjet will say that the vertical resolution will is different than the horizontal resolution. This is because in one axis the printer is relying on the proximity of the jets to each other, whereas the other direction is related to the sensitivity of the rollers that are feeding the paper across the jets.

2. Pixel Size

I’m assuming that everyone is pretty familiar with pixel size as we deal with is on a daily basis. However, don’t assume that your print house will be, because in many cases they are not. You will usually need to give them an image size in inches based upon the resolution that their printer is capable of. Don’t try to explain it to them because they just won’t get it.

Pixels are something that your monitor uses to describe the very small square dots (pixels) of light that are lit up by the guns of your CRT. (LCDs are different) Typically we say that a monitor is 72dpi.
A pixel translated to a page is usually represented by many dots of ink depending upon the print resolution.

3. Print Size

This one is pretty self-explanatory and is the image size on the page that your printer printed.

So you know what each one is but how do they relate to one another? As I mentioned earlier there are thee variables in this equation. To get one you must have the other two, so here are the possibilities:

For these examples let’s assume that our printer is capable of 300dpi I am going to print an 8 x 10 image and my rendered pixel size is 3000 x 2400

You have Pixel Size and DPI and want image size:

This is useful when you want to know how big an image will print on your page if you do not allow the printer to scale the image at print time. (ie scale to fit).


Image Width = Pixel Width / DPI

Image Width = 3000 pixels / 300DPI

Image Width = 10 Inches

Image Height = Pixel Height / DPI

Image Height = 2400 pixel / 300 DPI

Image Height = 8 Inches

You have Pixel Size and Inches and want DPI

This one is not all that useful and I can’t think of any reason to use it practically but here is it anyway.

Horizontal DPI = Pixel Size (Width) / Inches (Width)

Horz. DPI = 3000 pixels /10 inches

Horz. DPI = 300DPI

You can use the same equation for the Vertical DPI as well. Some printer are the same resolution in both axes.

You have Inches and DPI need pixels

This one is useful when you know that your printer can print 300dpi and you would like to print an image that is 8 x 10 and need to know how big to render your final image to do this. Of course, you could always render it bigger, but rendering time is precious so you never want to render more pixels than you have to.


Pixel Width = DPI x inches (Width)

Pixel Width = 300 DPI x 10 inches

Pixel Width = 3000 pixel wide

Again the same formula can be used for pixel Height as well.

So now you know what each variable is and how they relate to one another. The biggest hurdle I suspect is how they relate to one another visually, but that will have to wait for my PDF document.

Hopefully this helps some of you and does not confuse you even more. Even if you do not fully understand the why yet, you will at least have the formulas so you are know-how.



Vrender  Company 2016.

Visualization of exteriors: the working process

Visualization using 3D technologies is a creative process. The result of this work is a unique image that conveys the mood of the author and leaves some impression on the viewers.
Architectural 3D visualization of exteriors is created almost every time before the beginning of the project. It largely facilitates the perception of the building, provides an opportunity to consider in details all the pros and cons, to evaluate all the architectural delights and surroundings terrain. Instead of tedious and boring drawings, accurate calculations, graphs and tables, the viewer sees an accurate 3D model of the object that is easily percepted.

Visualization of exteriors

However, in order to create this model, it is necessary to pass certain working stages. Let’s try to understand what the steps precede this ultimate goal – the creation of a 3D model of the exterior and let’s understand, whether it is easy or not.
So, first of all, each project requires an individual approach. In the preparation stage, analysis and planning are necessary. By breaking down a whole into simple components, it is much easier to perform the project to meet the set deadlines and a certain budget.

The main programs using which 3D images for architectural 3D visualization are created

Today 3d Studio Max software is especially popular, which offers users wide opportunities and plenty of options for high-quality and high-grade graphics. This professional software package is ideal for creating high-quality animation and three-dimensional modeling, in particular, 3D visualization of houses, buildings, facades etc. The program offers plenty of options, giving the maximum capacity.

renderig of exterior

Another program for architectural visualization and design is ArchiCAD. It is simple in usability and functionality. You can use it to implement a variety of technologies. A unique feature of this program is that it can prepare required documentation, while the architect is developing a 3D visualization of the exterior.

In addition to programs, actively used various modules and plug-ins for 3D visualization of premises, houses, buildings, facades and exteriors in general:
V-Ray is a rendering system and is used to create lightweight versions of objects.skyscraper rendering

By using such programs, a three-dimensional scene is created, after which you can proceed to architectural visualization itself. Time frames of exterior’s rendering process can range from a few hours per frame to several weeks, depending on the project, experience and software used. Another important point is the power of computer. More powerful it is – the quicker and better the process is.

So each project requires an individual approach. In the preparation step, it is necessary to analyze and plan. By breaking it down into simple components, it is much easier to carry out the project, to meet the set deadlines and to fit into a certain budget.

Main stages:

1. Development of technical specification. At this stage occurs the preparation of all necessary drawings, charts and other documents, which are full of numbers and calculations. The main task is to make accurate calculations of architecture that can be implemented in the project.

2. The calculation of cost of the future project is prepared. Here are made rough estimates for construction materials and labor. This step is necessary in order to understand if to apply 3D imaging of exterior or not.

3. Creation of a basic model of the future facility. Selection of a program to work, all the calculations are converted to graphics, initial sketches are made.
4. Creation of exterior of the desired object. The future object is fully created that you can see in 3D.

5. Addition of the finishing touches. Engagement in the development of interactive features, enhancement of image quality, addition of convenience features and options.

Thus, we can say that the process of creation of 3D-models of exterior’s visualization is quite complicated and requires specific efforts, experience and professionalism.
The final stage of visualization and buildings’ 3D exterior design can become its completion in Photoshop using various additional plug-ins, to give it a more realistic and lively outlook.

Author: Maxim S

New York, NY

e-mail: [email protected]

© Copyright  2016.

Rendering – more and more we encounter this new and not quite clear word. Games, programs and professions (not within a long time) – everywhere we meet this. So what is rendering?

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What is rendering?

In the broad sense of the word, rendering is the term from computer graphics, which indicates the process of visualization, imaging, or creation of models with the help of a computer 3D programs. However, the definition of renderings context may include very different things. For example, when somebody hires you, your employer may mean the skills of 3D graphics creation, while it is only the last stage of it.

what is 3d graphics  responsible for rendering

3d graphics service  attractive visualization

Who is responsible for rendering?

The most common profession requires you to possess rendering knowledge is 3D designer. A specialist of this kind can create everything beginning from basic models (such as banner) ending with computer games.
And, of course, 3D designer does not only render, but do all previous stages of creating of 3D graphics, namely: modeling, texturing, lighting, animation, and only then – visualization.
However, 3D designer does not work with mathematical and physical formulas, describing their on a level of programming languages. All this compiling programs do for him (3DS Max, Maya, Cinema 4D, Zbrush, Blender, Vray etc.) taking this from already written libraries of physical properties (ODE, Newton, PhysX, Bullet and so on).
So for the manipulation with such quantity and quality of graphic scenes, there will be not enough having a desktop computer. To render the processes, not only programs are made, but the services, such as a “render farm”. And it’s worth noting that this pleasure is not cheap. Despite low prices of rendering, the rendering farm’s price is quite impressive.


Architectural rendering, sometimes referred to as architectural visualization, is the process of creating two-dimensional images or animations showing the attributes of a proposed architectural design. Architectural rendering is used by architects for various purposes:

1. Visualization: Before a building is constructed, architects need a way to show their clients how the design will look in real life. Rendering helps clients visualize the project and allows architects to demonstrate design concepts and make adjustments before construction begins.

2. Presentations: High-quality renders are used for presentations to clients, and investors, or for public approvals. They need to be clear, appealing, and realistic to effectively communicate the design intent.

3. Marketing: Developers and real estate companies often use architectural renderings to market residential or commercial spaces before they are built. They serve as a powerful tool for pre-selling or leasing property.

4. Design Analysis: Renders allow architects to study how light plays with the building surfaces, how the materials look in different lighting conditions, and how the structure blends with the site context. It can prompt design modifications when something doesn’t work as expected.

5. Permits and Zoning: For legal certification, councils often require visualizations to understand the impact of the new structure on the surrounding environment.

Architectural rendering can be done in many ways:

– Hand-drawn sketches: Traditionally, architects have used sketches to convey an artistic impression of the final product. While not as common today, hand rendering still has a place in the early stages of design.

– 3D Modeling and Rendering Software: Software such as SketchUp, AutoCAD, Revit, 3ds Max, Maya, and Rhino are widely used today. These tools allow architects to create detailed 3D models of their designs which can then be rendered with realistic textures, lighting, and shading.

– Photorealistic Rendering: This technique attempts to create an image as realistic as a photograph. This often involves complex rendering software that can simulate light, materials, and camera effects.

– Virtual Reality (VR): VR allows clients and stakeholders to experience the space in a much more immersive way than traditional renders. Users can “walk” through the interior and exterior of the building and get a sense of the scale and spatial relationships.

– **Augmented Reality (AR)**: AR overlays digital content onto the real world and can be used to visualize buildings in situ through smart devices.

– **Animations and Walkthroughs**: These are video presentations that make it possible to give a tour of the design, showing different angles and features as if one is moving inside or around the building.

Architects and firms may either have in-house specialists for rendering or they may outsource this task to specialized companies. The advancement in technology has also ushered in AI-based rendering tools which can further streamline and speed up this process.

For architects, proficiency in creating or at least understanding architectural rendering is important as it directly impacts client feedback, project approvals, and ultimately, the success of their designs.


Working on a project architects confront a question: «In what way they can profitably present it to a customer?».

Drawings, sketches, or planning documentation are everything that usually helps architects to work comfortably and easily aren’t good enough for customers because they are very far from the cobwebs of the architect’s work.

The most profitable and intelligible way to present the project is 3D rendering which helps architects:

  • to free time for creative work;
  • to bolster your profit margins;
  • to guarantee a competitive position.

Call us or write to [email protected], in order to book the rendering of your project and to know all the details about all work advantages with our architectural visualization studio and about different variants of effective architectural object presentation.

Robert Brice (a founder of the “AECIS Interiors” studio) tells about the experience of cooperating with our studio:

Benefits of using qualitative architectural rendering

An opportunity to demonstrate a photorealistic image of a project and make a simpler way of coordination. Sometimes it is very difficult to explain to a customer the concept of the project.

It is very difficult to do it orally, but many transitional stages, such as the first sketches or conceptual drawings with a pencil can be sufficient for you may not be intelligent to a customer, so all coordination work and explanations will drag out a business.

The project of reconstruction: current situation and the first sketches (Do you think a customer will understand the idea? Fat chance).

An ideal decision for a customer will be to see a three-dimensional image of his own object.

Renovation project rendering, so the customer understands an architectural concept and the project will be concurred and proved:

Vrender Architectural 3D rendering Services


Furthermore, a customer has business partners, colleagues, friends, and family whom he wishes to consult with in order to determine conclusively. But for them, it is too difficult to puzzle out project documentation and to understand architectural and planning concepts. Even more, the reason is that a client and not you will present the project. Here again, rendering will be a finished, nice, and intelligible picture, so it is a good way to form a favorable opinion about the project among people whom a client is accustomed to advise. Very often, he put a rendering of his future house or shop on the table or demonstrates it on his iPhone.

And in the case of objects presentation at public hearings or before different planning commissions rendering is practically the only way of demonstration.

A possibility to convince a client of the need to order a project

3D visualization for architects and real estate firms


Is your customer thinking, or hesitating about the need for a project or his manager of the work can build everything himself?

The main fact is to «give a kick» to a customer and motivate him to order the complete outfit of the project documentation, spending the minimum amount of time and money. Rendering is the best way to solve such a problem because it is enough to use only several sketches and reference images for the creation of a nice marketing picture.

A reference image and alternate layout (for an experienced architect it is a simple, quick, and solvable problem):


Architecture 3D illustrations Norfolk Virginia

Consequently, you can demonstrate the image of a client’s future stairs even before the stage of the initial design, finally, convince him in your professional manner, and show the necessity of further cooperation.


stairs renderingstairs visualization

Rendering – the project is well-designed and finished

A possibility to get an additional income

Rendering for an architect is cheaper than for an end customer.

During rendering takes place, with the cooperation of both the architect and visualizer, corrections are proposed, angles are approved, and technical assignment is coordinated. Rather than anywhere else at this cooperation, an additional value of a rendering is born. Another way of putting it is that rendering that has been ordered at our studio is selling to the end customer at a higher price.

All the more reason is that by means of a qualitative rendering worth of the project is rising in customers’ eyes.

A possibility to save some time for creative work and greenfield projects

Once in a way, an architect has to follow all customers’ tough requirements. So, practically all architects have kitschy projects – they are simple and banal architecturally, but nevertheless very attractive to a client.

Such a routine for perfect architects is very burdensome, but all the same moneymaker especially if the question is about facade stylization of already-existing objects.

Architects Developers Homeowners 3d visualization

Specified planning documentation, drawings, or detailed sketches aren’t needed to be used.

Rendering helps to solve such a problem: you describe the concept of the project and prepare schematic sketches (of course, a client doesn’t need them, but they are enough for the beginning of the rendering work). In a similar fashion, it is possible to visualize only facades apart from foreground images that in some cases allow stepping away from drawings and saving your time and money.
Additional confidence that in the course of projection and material, the selection was not refused admittance.

Rendering reproduces a play of light and shadow that cannot be represented in any other way. Many materials change their color and reflective power depending on optic angle and lightning so this property is taken into account during materials selection.

Also, rendering allows watch different variants of color layouts and choose the best one.

Rendering is a sort of control examination of the whole project. Integrating all possible amendments is cheaper at the design stage than in the process of construction.

A project that has been already designed and visualized can be encased in a portfolio and demonstrated to new customers without waiting until the end of construction.
Object construction is delayed very often or even doesn’t begin sometimes. Nevertheless, the project is finished and examined in detail, so that a wish appears to show it to new customers, colleagues, or put up for tender.

And since our rendering has been taken for a photograph, you can easily replace the photo of a completed object. It will speed up the architect’s portfolio replenishment and spend the minimum of time between the project’s finish and its beginning, so it brings glory to an architect and his studio.

Competitive position before other architects, because they don’t have a good rendering.

Unfortunately, for us (visualizers) and fortunately for you (architects), not many architects consider a qualitative 3D visualization as a necessity.

Some architects:

• prefer to refuse from rendering at all forgetting about its demonstrativeness for a customer;
• economize greatly on rendering without paying attention to its quality and doing everything only just to check the box, because «everybody does the same».

Such an approach is appropriated only for some architectural circles. But if to take into consideration business engineering, architecture, or design, project sales will be topside. Project success depends on their visual appeal that is exactly reproduced by rendering.

Graphic tablets with our works, executed for Architectural and design workshops “Allegro” and “White square”:

An opportunity to give new releases of life to old competitive or unrealized projects.

Surely, every architect has several old, unrealized, but all the same compelling projects. Such projects you wish to use in a portfolio or demonstrate to new potential clients but it can’t be done because of their obsolete form of presentation (a wash drawing, axonometric drawings, or a simple model of “ArchiCAD”).

Rendering gives a new release of life to projects like that and they will work for you a great while, attracting more clients.


3D rendering has become an essential tool in the real estate industry, particularly for realtors. It provides a powerful way to visualize properties for marketing and sales purposes, enabling potential buyers to get a realistic view of a property before it’s even built or without having to visit in person. Here’s an overview of how 3D rendering is used in a realtor’s work:

1. Pre-construction Visualizations: For properties that are not yet constructed, 3D renderings allow realtors to show prospective buyers what the finished building will look like. This visualization can include exterior views, landscaping, and surrounding areas.

2. Interior Renderings: Realtors can use 3D renderings to display the potential layout and design of interior spaces. This can be especially helpful for clients interested in customization options for new construction or for suggesting how space might be used or modified.

3. Virtual Staging: Rather than physically staging a home with furniture, realtors can use 3D renderings to virtually furnish an empty space. This can help buyers better understand the scale and potential of a room or area.

4. Virtual Tours: 3D renderings can be crafted into a virtual tour that allows clients to “walk through” a property from their computer or mobile device. This interactive experience can be incredibly effective for engaging with distant or busy buyers.

5. Marketing Materials: High-quality 3D renderings can be used in brochures, website listings, and social media posts. They tend to be more appealing and attention-getting than traditional 2D-floor plans or blueprints.

6. Enhancing Client Understanding: 3D renderings can help bridge the gap between technical architectural drawings and the layperson’s understanding. They allow realtors to explain complex design features and selling points more easily.

7. Project Modifications: By visualizing a property in 3D, developers and clients can identify and make modifications before construction begins, saving time and money.

8. Planning and Approvals: When seeking planning permissions or community support for a new development, having a 3D rendering can help stakeholders envision the project and its impact on the area.

Technologically, 3D renderings are created using advanced computer graphics software by skilled professionals. These can range from dedicated architectural visualization firms to in-house designers at larger real estate companies. The process involves modeling the structure, applying textures, setting up realistic lighting, and often integrating the building into an actual photograph or a realistically created environment.

For clients, 3D renderings provide a tangible representation of a property that can inspire confidence and help in making an informed decision. For realtors, these renderings are a quintessential part of contemporary marketing strategies, enhancing the presentation and sale of both residential and commercial properties.

Real Estate Properties rendering at realtor’s work: sell more expensive and quicker. Rendering is an engine of a trade the real estate!

The main rule of a successful realtor is always to be in trend! Rendering is a real trend for the next years in dealing with real estate.


According to the National Association of Estate Agents of USA for 2014, rendering allows to sell at 27% more expensive and 20% quicker.

Rendering or visualization is an innovative product of Internet technologies development, photos, and video replay. Little to no tampering helps to convey an object’s image to a customer (occupier) of real property.

This trend helps to modify the concept of a realtor’s profession changing the attention of a nonprofessional from a lawful angle to advertising. Even 2 or 3 years ago answering the question “What does realtor do”, many people pictured themselves to be «rather lawyers» than realtors. But today they have become more like «marketing experts, advertisers, decorators or negotiators» than a realtor.

Architectural rendering Real Estate

There appeared vociferous opponents to rendering from an «old school» of realtors, which consider that rendering will kill the profession of estate agent and lead to dumping at the market of realtor’s services. We can dispute or accept it. Notwithstanding the above and whose side we will choose the progress is unstoppable, so as rendering. If truth be told, it isn’t depending on us. The train called «a render» has a great speed, so you can jump into it or stay aside. This is your own choice.

The main stages of rendering

Pre-sale preparation of an object. This is of paramount importance to take out the rubbish before shooting a real property. Take away all unnecessary things and the less the real estate is cluttered the easier it will be sold out.

The main instruments of rendering are photos, video, 3D planning, and 3D virtual tour.

Rendering layout on the Internet and on destination sites. We can arrange an object on a corporate site, on other effective sites, and arrange it with only one click.

Rendering in the printing industry: posting full-colored advertisements with QR codes, presentations, and other inexpensive install printing.

The selling of real property will be seen by tens of thousands of potential clients (suppliers).



Real Estate interior rendering



High Resolution Renderings

High-resolution renderings refer to the process of creating detailed and realistic images using computer graphics software or 3D rendering engines. These renderings are characterized by their high level of detail, clarity, and visual fidelity. They are commonly used in various fields such as architecture, product design, entertainment, and advertising to showcase concepts, designs, and ideas in a visually appealing and realistic manner.

Creating high-resolution renderings involves using advanced rendering techniques, such as ray tracing or global illumination, which simulate how light interacts with different surfaces and materials. This results in realistic lighting, shadows, reflections, and other visual effects.

The process of creating high-resolution renderings usually involves:

  1. Modeling: Creating a detailed 3D model of the object, scene, or environment using specialized software like Blender, Autodesk 3ds Max, or Rhino.
  2. Texturing: Applying textures and materials to the 3D model to simulate different surfaces like wood, metal, glass, etc.
  3. Lighting: Setting up realistic lighting conditions that mimic natural or artificial light sources within the scene.
  4. Rendering: Using rendering engines to generate the final image. This process can be time-consuming, especially for high-quality images, as it involves complex calculations to simulate light interactions.
  5. Post-Processing: Enhancing the rendered image further through post-processing techniques, such as adjusting colors, contrast, and adding effects.

The final result is a high-resolution image that captures intricate details, surfaces, lighting, and other visual aspects, providing a clear and realistic representation of the digital model or design.

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Architectural Renders Real Estate Investors

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Vrender-3D Exterior Residential Rendering, Animation and Design

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Vrender offers 3D rendering, 3D visualization and animation services for architectural projects, communication projects and marketing activities at competitive prices.

Vrender performs high-quality 3D max rendering services such as modeling, texturing, lighting effects and animation for architects, designers, engineers, builders, real estate and property developers. Our renderings and 3D models are processed using the latest and most advanced technologies to achieve high-quality photorealistic images which will transform your projects into great works of art.

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    township rendering

    Site plan rendering is very useful in architectural presentations of real estate clients. We provide 3D site plans that will help you from the planning stage to obtaining the right permissions from zoning boards and pitching your architecture project to an audience.

    Vrender design solutions incorporate a very realistic rendering of your site plan.

    When real estate clients approach us for site plan rendering services, we provide:

    • Site plans in rich water colour texture.
    • Digital site plans.
    • Elaborate 3D interiors
    • Floor plans rendered in a furnished style, plain colors, or in black and white block style.

    As a company, we are conscious of the quality of services that we offer our patrons. Each of our project is handled by a dedicated team of professionals who are focused on developing innovative, creative and visually appealing site plan rendering.

    Our personnel are highly trained in the use of cutting edge technological resources to achieve the best results for our patrons. They are also well versed with current industry norms and standards and execute the site plan rendering along those lines.

    What is 3D Visualization

    In a competitive business environment, it is imperative to stay a step ahead of the competition. Clients who trust us with their requirements have the following advantages:

    • Specific areas of the site plan can be extracted from the master plan for promotional materials
    • Projects have a quick turnaround time and we usually get it right with the very first draft
    • Once the site design is complete, new sections can be easily incorporated in the plan
    • Our modern methods allow the site plan to be edited and updated without recreating the full site image


    Vrender Company is an agency that provides a client centric experience to our patrons. Kindly contact us for custom samples and detailed pricing tailored for you.

    The benefits of site plan rendering from Vrender Company

    3D site plan rendering offers a wide range of benefits, particularly in the fields of architecture, construction, and real estate:

    1. Visualization: 3D site plan rendering allows you to create a realistic and immersive visual representation of a proposed project, helping stakeholders to better understand and visualize the project’s layout, design, and spatial relationships. This can be particularly useful when presenting a project to clients, investors, or other stakeholders who may not have the ability to read and interpret 2D plans.
    2. Design Optimization: 3D site plan rendering allows designers and architects to quickly and easily explore different design options and evaluate their impact on the project as a whole. This can help identify potential design flaws or inefficiencies early in the design process and can lead to more optimized and efficient designs.
    3. Improved Communication: 3D site plan rendering can facilitate communication among project stakeholders, including clients, architects, contractors, and investors. By providing a clear and accurate visual representation of the project, 3D renderings can help avoid misunderstandings and ensure that everyone is on the same page regarding the project’s design and scope.
    4. Marketing and Sales: 3D site plan rendering can be an effective marketing and sales tool, particularly for real estate projects. By providing potential buyers or tenants with a realistic visual representation of the project, 3D renderings can help generate interest and excitement, and can ultimately lead to increased sales.
    5. Cost and Time Savings: By identifying and addressing potential design issues early in the design process, 3D site plan rendering can help save both time and money. This can help reduce the need for costly design changes or revisions later in the project, and can ultimately lead to a more efficient and cost-effective project.
    6. Enhanced Presentation: With the ability to create detailed, realistic, and immersive visualizations, 3D site plan rendering can significantly enhance the quality of your presentations. This can help to create a more positive and memorable impression and can help to set your project apart from the competition.
    7. Regulatory Approval: In some cases, 3D site plan rendering may be required for regulatory approval. By providing a clear and accurate visual representation of the project, 3D renderings can help to streamline the approval process and help to ensure that the project meets all applicable regulations and standards.
    8. Increased Client Satisfaction: 3D site plan rendering can help to increase client satisfaction by providing them with a clear and accurate visual representation of the project. This can help to manage client expectations and can help to ensure that the final project matches the client’s vision.

    Whether you’re looking to improve the design process, enhance communication, or increase sales, 3D site plan rendering can be a valuable tool.