Technologies – 3D rendering and 3D visualization

Today computer graphics technologies, in particular, 3D visualization, are becoming more and more in demand. With the help of 3D modeling, visualization, and prototyping, you can study the model of the object in detail, make the necessary changes, evaluate the ergonomics and functionality, change the design of a product, create photo-realistic images, and more.
You have surely faced with a huge number of proposals for 3D modeling and visualization. But do not forget that the most part of these companies is newcomers who only master the direction of 3D technologies.

Why do we say that it’s better to work with us? Because we have been working in this field for several years now and we are engaged in 3D modeling, visualization, and prototyping. Over the years of work in the company Vrender, a team of real experts and professionals has formed. We guarantee you the quality and reliability of the services we provide.
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Stages of 3D visualization

process of visualization

Application of 3D visualization

3D visualization is most often used for demonstration purposes at various exhibitions, presentations, and conferences. Three-dimensional visualization allows you to see the original design idea, the future project, any non-existent objects, or existing ones, but invisible to us. It allows demonstrating the novelties of various products visually – from foods and packaging to new technologies.

3D visualization is also used in:

• printed advertising products

• the creation of videos

• architecture

• industry

• scientific and educational projects

• online stores

• the development of interior and exterior design, etc.

exhibitions presentations visualization

Application of 3D visualization

Stages of 3D visualization. 3D rendering

3D visualization is closely related to 3D modeling because the 3D model will be build based on an image in three-dimensional space. If you do not use 3D product model and programs for 3D visualization and you will only want to create an image of the product with the help of graphic editors, then it will be a usual two-dimensional visualization.

The process of visualization occurs in several stages:

Creation of 3D model of an object

• Creation of an environmental scene around an object

• Texturing

• Adjusting the correct lighting

• Setting the camera, choosing a good angle

• Adjusting effects

• 3D rendering

Rendering is one of the constituent parts of visualization. Rendering allows receiving the finished image of a three-dimensional model in a “flat” version.
Depending on the complexity of the object and the desired quality of the images, rendering can last from a few minutes to dozens of hours. Also, its speed is affected by the power of the computer – rendering can take up to a few days on an old and weak computer.
For imaging, various 3D programs are used. Many of them have a rendering function, and some will require additional software to be installed.

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Software for 3D visualization and rendering.

Every program has its own pros and cons, and each one selects a program for oneself, where he or she finds work convenient, easy, and quickly.

•  3Ds Max

• Modo

• Iray

• Arion Renderer

• Artlantis Render

• AutoCAD

• Brazil R/S

• Sunflow

• Turtle

• V-Ray

• Corona Render

Three-dimensional visualization

Technologies 3D visualization

prototyping visualization

Do you have a new design idea? Have you come up with a new product, but don’t know how to present it to your customers? Today, it is simple enough to order a commercial or studio 3D visualization, and computer graphics experts will help you translate the idea into reality. Vrender company offers its services on 3D visualization in United States and around the world. Working with us is very simple and easy.

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Interior Rendering Services

Who needs the 3d Rendering of the Interior?

3D visualization is a volumetric computer image that is created in the professional program called 3D Studio Max based on a three-dimensional model. Architecture, construction, and design are the industries where this technology finds the greatest practical application. 3D visual representation of the interior space helps both the customer and the designer in working on complex projects – for instance, with zoning the room, non-linear lighting, or increased requirements for ergonomics.

The process of 3D computer visualization is quite complex and expensive. Therefore, not all design studios can provide such service as 3D visualization. In the Vrender company, you may order 3D Rendering of the interior as a separate service.

3D interior designer

3D visualization technology

To colleagues and partners

The use of the 3D visualization technology gives a competitive advantage in working with private customers and, particularly, when presenting own projects to investors. Most of them surprisingly quickly formed the opinion that any serious studio in a large city must have a 3D designer. New York in this respect is no exception. It is almost impossible to impress an established client without using a spectacular 3D presentation. The client can be understood: investing quite a big money, he would like to see in detail where he invests to and to make sure that he sees in front of him not “free artists” but professionals who know all modern technologies.

Provision of services of the 3D Max Designer is one of the main areas of Vrender’s work on the intra-corporate market. You can order 3D visualizations, both for small individual rooms and full-fledged design projects with a large number of zones and projections.

The price for the 3D visualization service is more than moderate. Additional discounts are given to regular partners.

Interior Render

V render Rendering

What gives the well-visualized 3D illustration to a designer?

•  Visibility of the spatial solution, i.e. conformity of structural elements to one another, planning, zoning, furniture arrangement to one another, and general style.

•  Visibility of a combination of selected colors, materials, textures, and decorative elements.

•  A possibility of qualitative elaboration of the lighting design taking into account different lighting.

•  Ability to post-process the approved images and to make adjustments at the final stage.

•  Forming an album for demonstrating to clients and improving the quality of presenting the projects.

•  The high speed of work, the possibility of detailed elaboration of the project and correction of mistakes before the beginning of its implementation.

You do not need to be in NY to order visualization in 3D Max. We can work remotely making a 3D design online. The high quality of work is guaranteed irrespective of the form of cooperation. All questions in remote work are solved quickly using Skype or e-mail. Reports on the fulfilled work are provided as the work stages are completed (on average – once a week) in accordance with the approved schedule.

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V-render Company

For Clients

3D interior design and rendering allow you to get a better visual representation of not only the project as a whole but also about its individual important details. Especially it concerns color decision, the design of light, furniture, and functional characteristics. 3D design of the apartment does not necessarily have to be ordered for the premises of an average size without pronounced structural and stylistic features. But this option is intensely relevant for small and large apartments, as well as for design projects of non-residential premises.

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Architectural Models Development

Development of 3D models is making an exact copy of virtual objects.

3D modeling services are very popular not only in United States, but around the world. This is because the development of 3D models is the first step towards creating a new real architectural object. You may order development of 3D models in the Vrender company.

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cost of 3D modeling

3D modeling services
The cost of 3D modeling depends on such factors:

•  Quality of the source data
•  Complexity of the modeling object
•  Number of modeling objects
•  Terms of project implementation.

Stages of 3D modeling

1. Drawing up technical assignment to create an ordered 3D Model

The technical assignment contains all the customer’s requirements and everything that is already known about the future project, for example, dimensions, the material of manufacture, design features, etc.

2. Making a 3D model in a special program

The 3D modeler or the industrial designer is engaged in manufacturing of 3D model. For 3D modeling, complex software is used: 3DS Max, SolidWorks, and others. A specialist will provide an accurate model based on the technical assignment and will make the necessary corrections.

3. Rendering

Rendering is the process of transformation of a 3D model into a 2D image. Rendering includes the imposition of textures, the adjustment of lighting, shadows, etc. The result of the rendering process is the image in 2D format.

4. Prototyping

A prototype of a product is created only if a 3D model is necessary for the future manufacturing of a product. The finished prototype allows evaluating the quality of the 3D model and its possible shortcomings. If such shortcomings have been detected or other changes are required, the 3D model is corrected.

Types of 3D modeling

3D modeling services based on the described assignment

3D model based on the described assignment is usually created when the object does not yet exist or it needs to be modeled with certain corrections. In this case, the most detailed description of the future object is created, taking into account all the wishes of the customer and the requirements for quality and functionality.

Development of 3D models based on the described assignment from a photo

Production of 3D models based on a photo is much easier and faster than based on the described assignment. The minimum required amount of input data is three photos in the best possible quality (view from the top, front, and side).

3D modeling according to the drawing

Creating a 3D model according to the drawing is the most accurate way of 3D modeling since the drawing contains all the necessary data on dimensions and design.

3d model from Drawing

Application of 3D modeling

• Serial or single production of products. Any way of manufacturing of products requires the existence of its exact virtual copy, i.e. 3D model.

• Advertising and marketing. In advertising, photos of objects are often replaced with 3D modeling and visualization. The objects look brighter and more attractive in this way. In addition, it is possible to add any details, make animations, etc.

• Computer games and movies. Using 3D models, characters of films and games are created, as well as the details of the universe.

• Medicine. 3D modeling services are used to design prostheses, body parts, etc.

• Other areas that require 3D modeling are science, education, interior design, construction, etc.

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Recommendations for choosing a computer for 3d Rendering in 2017

CPU selection for 3D visualization

Multi-core processor: the more cores, the better. From Intel processors, it is a family of Core i7:

I7 7700K I7 6800K I7 6850K I7 6900K I7 6950X
Technical processor 14 nm 14 nm 14 nm 14 nm 14 nm
Cores 4 6 6 8 10
Streams 8 12 12 16 20
Frequency 4.2 3.4 3.6 3.2 3.0
Turbo 4.5 3.6 3.8 3.7 3.5
Cache 8 MB 15 MB 15 MB 20 MB 25 MB
Powerfulness, in W 91 140 140 140 140
Cinebench R15 multi 988 1132 1154 1486 2041

From AMD processors, it is Ryzen 5 and 7:

1500X 1600X 1700 1700X 1800X
Technical processor 14 nm 14 nm 14 nm 14 nm 14 nm
Cores 4 6 8 8 8
Streams 8 12 16 16 16
Frequency 3.5 3.6 3.0 3.4 3.6
Turbo 3.7 4.0 3.7 3.8 4.0
Cache 8 MB 15 MB 15 MB 20 MB 25 MB
Powerfulness, in W 65 95 65 95 95
Cinebench R15 multi  — 1136 1419 1540 1628

CPU for 3D visualization

The comparison shows that the AMD processor for the same money is faster in the rendering in 1.5 times! This does not mean that the Ryzen 7 processors are the best in everything. In single-streamed tasks, they give the same performance or worse at the same frequencies. But in 3D visualization, in the parameter of combining performance on one price unit, they go far ahead.

Video card for rendering

In some cases, rendering using the video card works much faster than the one done by the CPU. GPU rendering supports iRay, V-Ray RT, Cycles in Blender, and other visualizers.

Here, the two main competitors are AMD and NVIDIA again. The main difference is in the supported technologies as NVIDIA video cards use CUDA, while AMD video cards – OpenGL. So it always makes sense to find out in advance what exactly you will use. For example, VRay help section tells about the choice clearly: “It is highly recommended to use the CUDA engine on nVidia GPUs.

I have the impression that there are fewer problems with NVIDIA video cards, so I propose to choose among them. The main criterion, besides the price, of course, is the number of CUDA cores – the more the better. There is no sense to overpay for a professional card for rendering – you will not get a real gain in the speed of rendering but you will lose a lot of money.

GEFORCE GTX 1050TI / 1050 1060
6 GB / 3 GB
1070 1080 1080TI
CUDA of the core 768/640 1280/1152 1920 2560 3584
Frequency base 1290/1354 1506 1506 1607 1480
Frequency turbo 1392/1455 1708 1683 1733 1582
Memory 4 GB GDDR5 / 2 GB GDDR5 6 GB GDDR5 / 3 GB GDDR5 8 GB GDDR5 8 GB GDDR5X 11 GB GDDR5X
Memory base 128-Bit 192-Bit 256-Bit 256-Bit 352-Bit
The pass. capability of the memory (Gb/s) 112 192 256 320 484
Consumed power, W 75 W 120 W 150 W 180 W 250 W

Video card for rendering


The standard memory is DDR4, the bigger volume the better. 8 Gb is the absolute minimum, while 16 Gb is optimally for the beginning. Further quality is up to taste and purse. In severe cases, it makes sense to add up to 32 Gb or more.

Hard Drive and SSD

They do not directly affect the rendering speed. I propose the following options:

  • HDD – SATA-III, 7200, cash – the more the better; volume is 1 Tb.
  • SSD – volume is 256 Gb and more. The speed of work is clearly defined by the capabilities of your purse.


It is selected strictly under the processor taking into account the dimensions of the case, the necessary number of any connectors like USB, sATA, for memory modules and so on. It is difficult to give any specific recommendations in advance.

New Article!

Best Computer Configuration for 3d Rendering and Animation in 2018

Vrender rendering company services

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Architectural Rendering Overview

Is also known as architectural illustration.

It is basically the art of developing two-dimensional animations showing the characteristics of a proposed architectural design. Architecture is quite different from the fine arts. Though art historians are usually seen to study this subject but in order to do the rendering in a proper way well-experienced architects are needed.

Real time 3D Renderings

Architects give designs to the buildings considering the fact that whether that building will be used for residential purpose or will be treated as a government building or a library. From the above discussion you may develop an idea that architectural design has no connection with utility but this absolutely not true. Architectural design is indeed visually creative and architects are no doubt good artists but they seen to remain constrained by a wider public than actually the fine artists need to undergo.

proposed architectural design

However, many architects prefer to take considerable freedom in renderings that may not be possible in the finished buildings.There will be nothing wrong to say that history of architecture is as old as the history of mankind. Prehistoric architecture was initially been developed with an expectation to satisfy the basic needs: shelter, security, worship and storage. With the course of time as civilizations is evolving in the increasingly complex ways, mankind’s built environment is undergoing severe change. Nowadays, many people are seen to take up architecture as their profession. Though architectural design varies on the basis of the structural usability but some style always remain quite same.

While discussing about architectural design, we should definitely mention about photo-real renderings. It comes in a wide variety specific to the particular use:


These days, for encouraging the talented architects American Society of Architectural Illustrators are also giving Hugh Ferriss Memorial Prize. This is not only the Society’s highest award but indeed a prestigious honor. To know more about architectural rendering, you need to visit some of the authentic websites, where information on this topic remains available. Hope, by browsing through this useful website you will be able to clear your idea regarding this topic. Still, if you feel that it would not be enough, you can read out some relevant journals, where a number of informative contents on architectural rendering remain published. This is indeed an interesting topic and it can be expected that knowledge regarding this subject will definitely give you some creative satisfaction.

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