When a commercial architectural firm visualizes what a project will look like they need to consider all aspects, both inside and out. One way to help build the brand of a firm or business is to have interesting indoor signage that is incorporated into the overall look and style of the business. Before making a decision on commercial indoor signage, businesses need to consider the type of sign, the materials used, who will see it, where it will go, as well as the style of the sign.
When making a choice about an indoor sign, the architectural firm first needs to consider what type of sign they want. Is this something that will simply be used to show the logo? Will it have important information about the firm? Will it be backlit or etched into the wall? The type of sign chosen should not only fit in with the overall look of the building, but should also be an accurate reflection of the company’s brand.
The materials the sign is built from will play a large role in its overall look and function. There are many different materials signs can be made from, including PVC, Coroplast, metal and even stone. When choosing materials it is important to pick ones that do not clash with the other materials used in the space. For example, a modern looking brushed metal sign might conflict with a building made from brick. This is why it is so important to think about these details during the conceptual stage of a project.
The goal of any sign is to grab people’s attention. This is why firms must consider where the sign is placed in regards to their foot traffic. The sign should obviously be placed in a location that people can see it, but there are also other considerations, especially if the sign contains specific information people need, such as the location of offices.
The style of the sign is also very important, as the right sign can really help build a firm’s brand and image. The sign should be a representation of the business itself and their style should be evident just by looking at it. Businesses need to think about what image they want to portray and then come up with a sign style that matches.
Indoor signage is important, which is why firms must think about it during the conceptual stage of their design process. By thinking of these things in advance, an architectural design firm can better choose the right style, materials and location for the sign.
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