Concepts of 3D Architectural Visualization technique for architectural projects

3D architectural visualization is a graphical representation of an object that allows estimating the future construction. It is possible to present the external features of the planned construction by the demonstration of a project from different angles in photo-realistic graphics.

Architectural visualization is a technique to create images that will accurately reflect the planned construction in the background of the surrounding area before the start of construction. It is used today almost by all architects, as a means to live and vivid demonstration of the project proposed by the customer.

The aim of 3D architectural visualization is an effective advertising of an object, which provides it fame and trust. This method ensures the creation of an image of the advertised project, as well as the formation of the necessary conditions around it.

The process of creating three-dimensional architectural visualization is more complex than just the usual static architectural drawing. The quality of a video depends on the elaboration of every detail and the correct storyboard of a video.Thus, three-dimensional imaging is an excellent marketing tool. A bright three-dimensional presentation of a residential complex or a shopping center will be a significant argument in favor of the success of the plan and will attract new investments.

It is much easier to receive the approval of investors when there are realistic pictures of the future object in front of them, not just your promises. Visualization allows making the idea tangible and, therefore, more convincing than words. With such a support, nothing is impossible for you: just show the customer the interior of a house in the moonlight, or let him “walk” in the yard of a residential complex.

Visualization of architecture facilities is performed in two types of the graphic image, different from each other by the method of performance: manually and by means of computer capabilities. The first option will allow creating an image according to the rules of descriptive geometry. In the second option, the artist uses a 3D professional programs. In any case, the result of work gives the most realistic photographic image of the future areas, enabling the possibility of cost evaluation and selection of the final version, corresponding to the client’s financial capabilities.

Before you begin designing models of three-dimensional format, architects need to be provided with drawings of floors, facades, relief (roads, trees, landscapes) in order to make studio of 3D imaging evaluate and calculate the exact cost of the work. Presenting the object from the most profitable angle, 3D architectural visualization is an effective tool for product’s promotion and it helps to attract investors.

The 3D Architectural Visualization is used:

•    in the creation of videos,
•    in presentations of architectural object,
•    during the creation of a virtual tour,
•    on sites of construction companies.

Using photo-realistic images, you can see how the externally even non-existent building will look like. Therefore, 3D visualization of architectural projects is a powerful tool for building companies. It is easily perceived by both a consumer and a client. The photo-realistic image allows acquaintance with the appearance of an external outlook of future buildings. Due to this, it is possible to see all the flaws of the project immediately, as well as compliance of an architectural concept of all objects in the vicinity.

Three-dimensional architectural visualization is ordered by not only architects and architectural companies, but also by designers to demonstrate interior, furniture, etc.
It gives the opportunity for advertising agencies and construction companies to compete on the market. In addition, the use of 3D technology is also common among individuals who want to make repairs to the exterior of the house.

Vrender Company 2017

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Maxim S

With 17 years of experience as a 3D visualizer, Maxim has mastered many programs and has the ability to complete a multitude of project types with a professionalism that exceeds your expectations. He has a background in Architecture and has expert knowledge of AutoCAD, Revit, SketchUp, 3DS Max, Photoshop, Unreal Engine 4, Vray and combine abilities in CGI and architecture to provide the highest quality service for clients.