3D architectural visualization is a graphical representation of an object that allows estimating the future construction. It is possible to present the external features of the planned construction by the demonstration of a project from different angles in photo-realistic graphics.

Architectural visualization is a technique to create images that will accurately reflect the planned construction in the background of the surrounding area before the start of construction. It is used today almost by all architects, as a means to live and vivid demonstration of the project proposed by the customer.

The aim of 3D architectural visualization is an effective advertising of an object, which provides it fame and trust. This method ensures the creation of an image of the advertised project, as well as the formation of the necessary conditions around it.

The process of creating three-dimensional architectural visualization is more complex than just the usual static architectural drawing. The quality of a video depends on the elaboration of every detail and the correct storyboard of a video.Thus, three-dimensional imaging is an excellent marketing tool. A bright three-dimensional presentation of a residential complex or a shopping center will be a significant argument in favor of the success of the plan and will attract new investments.

It is much easier to receive the approval of investors when there are realistic pictures of the future object in front of them, not just your promises. Visualization allows making the idea tangible and, therefore, more convincing than words. With such a support, nothing is impossible for you: just show the customer the interior of a house in the moonlight, or let him “walk” in the yard of a residential complex.

Visualization of architecture facilities is performed in two types of the graphic image, different from each other by the method of performance: manually and by means of computer capabilities. The first option will allow creating an image according to the rules of descriptive geometry. In the second option, the artist uses a 3D professional programs. In any case, the result of work gives the most realistic photographic image of the future areas, enabling the possibility of cost evaluation and selection of the final version, corresponding to the client’s financial capabilities.

Before you begin designing models of three-dimensional format, architects need to be provided with drawings of floors, facades, relief (roads, trees, landscapes) in order to make studio of 3D imaging evaluate and calculate the exact cost of the work. Presenting the object from the most profitable angle, 3D architectural visualization is an effective tool for product’s promotion and it helps to attract investors.

The 3D Architectural Visualization is used:

•    in the creation of videos,
•    in presentations of architectural object,
•    during the creation of a virtual tour,
•    on sites of construction companies.

Using photo-realistic images, you can see how the externally even non-existent building will look like. Therefore, 3D visualization of architectural projects is a powerful tool for building companies. It is easily perceived by both a consumer and a client. The photo-realistic image allows acquaintance with the appearance of an external outlook of future buildings. Due to this, it is possible to see all the flaws of the project immediately, as well as compliance of an architectural concept of all objects in the vicinity.

Three-dimensional architectural visualization is ordered by not only architects and architectural companies, but also by designers to demonstrate interior, furniture, etc.
It gives the opportunity for advertising agencies and construction companies to compete on the market. In addition, the use of 3D technology is also common among individuals who want to make repairs to the exterior of the house.

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3d panorama

Creating 360 3D Panorama, 3d Animation and Virtual Tours.

3D panorama is a modern imaging tool that is one step ahead when compared with an actual photographic picture. One of its distinct feature is its spherical panorama ability which makes it possible to rotate an image from left to right or even bring a picture nearer and at the same time dispose it far ahead.

In addition to the above, 3D panorama has an observation angle of 360х180 degrees. This makes it possible to use the computer mouse to rotate an image as much as you want without turning your head around.

Other features of 3D panorama are audio or texts maintenance, fixed photographs and video clips, active hyperlinks, screen tips, etc. Constant development and improvement of programming tools for creating 3D panoramas makes them the most popular and powerful means presentation in advertising and other commercial purposes of real estate properties.

You can rotate 3D panorama with the help of a computer mouse (as a rule only pressing or hold down the left button) or using menu buttons if the interface provides it.

Why do we need interactive 360 degrees panoramas?

360 degrees panorama is the most realistic way of exploring buildings such as houses and flats, hotels and restaurants, cafés, concert and conference halls, galleries, museums, magazines, and also open air premises, such as architectural ensembles, landscape design’s compositions, sighting attractions and other places.

In contrast to video and standard photographs, 3D panorama is highly interactive. You can rotate images as you wanting with intermittent stops to examine details of different components, to get extra information, activate or deactivate the sound. The quality of 3D panorama is better than high-resolution video as it gives you an opportunity to approximate and examine the minutest details of an image.

Any site with information in 3d spherical panorama or virtual tour is perceived to be more advanced and inviting to visitors.

The most popular 3D panorama format is flash files whose extension “.swf”. It is very easy to put panoramas with such format on a website, blog or interactive presentation. “.swf” files can be opened separately with the help of a free program Adobe flash player or in your preferred web browser.

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3d Rendering and visualization – one of the most important steps in computer graphics, in which a user receives before building the image.

Depending on the ultimate goal of rendering is of several types. For example, if the visualization which is used for video production, and a relatively slower called pre-rendering, the rendering in real-time is that which is used for video games.
The image model is considered to be a description of certain objects on a specific computer language.

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Is used to render a specific program called render, sometimes visualizer.

When rendering the object modeled previously converted into the desired flat image that can be output on the computer screen or on paper. In modeling is one of the most difficult steps, if not the most difficult in general. Created not just a projection of the object, but also a variety of materials from which the object was created.

The most famous and practical programs for rendering are:

Vray render – convenient visualization system, has the ability to process credit distinctive materials separately ;
Maxwell render – created Madrid’s developer’s program uses real physical laws clarification ;
Ray tracing rendering refers to the so-called color cast, which includes payment each part of the image. For this step uses a specific algorithm.
Furthermore, by using the integral equations make global coverage.

For games that have a major platform rendering engines are designed specifically for a particular game. 3D graphics in games can be represented by elements such as full or pseudo 3D. Last denotes phenomena when the picture varies depending on changes in the user’s movements.

So, 3D Rendering – computer operation, designed with the help of specific tools, to represent three-dimensional objects. 3D modeling tasks have to develop three-dimensional images of geometric projection on the plane. Three-dimensional graphics makes virtual creativity almost the same imagination, allowing maximum use of the latter because the capabilities of 3D modeling are not only to copy existing items, but also the probability of creating a unique, non-existent in the nature of the object.
3D modeling opens up new possibilities of the virtual world, which now looks much more realistic ambient, surround complements the virtual reality of the best ideas of the human imagination.

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3D modeling transmits information from the real world into the computer using special software.

3D modeling is used in:

  • Architectural industry
  • Video games and movies
  • Medical sector
  • Home furniture 3d models
  • 3D Building Models
  • Products and services design
  • Vehicles simulation
  • Characters modeling
  • Industry
  • Creative and conceptual design

3D Modeling Services for Architects

3D modeling is a procedure of 3D model development by means of special software in 3D PC graphics. It is a process of creating a wireframe model which represents the 3D object. This object can be both animate and inanimate. 3D model is creating by means of lots of dots in 3D expanse, which are connected with different geometric data, such as lines and arched surface.

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3D models are made by means of 4 popular ways:

Polygon modeling

Many 3D models are created rendered and texturized polygon models. Polygon modeling represents a method of creating a 3D model by means of pieces crossing through dots in 3D expanse. These dots in expanse are also called tops. Polygon models are very flexible and can be visualized by means of PC very fast. Though, it’s impossible to create a very exact arched surface using 3D polygon modeling techniques.

Modeling using primitives

This is the easiest way of 3D objects modeling. Using geometric primitives such as a cylinder, cone, cube, and sphere we can make difficult 3D models. Such way provides an easy construction. The form of the model is mathematically exactly defined. Primitives’ Modeling is used generally in progressive 3D software applications.

NURBS Modeling

NURBS (Non-uniform rational B-spline) is a way of modeling which you can find in popular programs, such as Maya and 3ds Max. The developer can create exact and smooth 3D models surface using this modeling techniques, in contrast of polygon ways of modeling which can resemble exact surfaces with using lots of polygons. NURBS Modeling can create a really smooth and arched surface.

Zbrush Modeling

Now this way is one of the youngest and perspective. By means of it, difficult 3D models with millions of polygons and with high detalization are making. Nowadays this way is used by leading studios in 3D Models production of films and games.


3d modeling is modern progressive technologies of 3d design.

Three-dimensional simulation is a result of combining both architectural and designer’s abilities, style sensation with 3d graphics and 3d simulation technologies.

The main virtue of 3d design is a visual rendering of an indoor scene of a flat, office, house, building and other projects. The completed 3d design creates the impression of three-dimensional space visualization, a reality of any object, interior. 3d graphics technologies and 3d modeling are capable of bringing nearer an object in full to its real, alive condition, perceive the size of space, architectural visualization of the interior and other characteristics. Using 3d graphics before the beginning of your project’s implementation you can realize 3d modeling of the planning according to your own taste and accomplish the project in full completeness.

What is it?

The interior visualization is a creation of building’s interior volume image with maximum realism.

What for it is used?

All images that were getting as a result of interior visualization are often applied:

  • 1. at the stage of interior design, in order to understand the view of the future accommodation and how it will look when you finish it, place furniture and other interior design items;
  • 2. in advertising booklets, presentations, etc. for representation of feasible interior design conception to potential real estate properties customers.

How do you work with clients from other cities and countries?

Object’s location is of no importance for us, so as a client’s presence. Our staff can communicate by telephone, email, by the use of Skype, and you can get online consultation using the function «ask a question», which is on the left part of the site.

During work of our Company, many 3d design and visualization projects were created and our site offers acquainted with them.

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What is included in 3D modeling today?

3d modeling for architectThree-dimensional modeling is the most important part of modern computer graphics today, which implies a step-wise creation of a fictitious or a real-world object as a solid model. The main problem consists of an elaboration of a visual-spatial pattern with an entire range of realistic physical aspects. There is a composition of the simulation model of every object and its future scene at the initial stage, the task of its major characteristics and then all models are grouping and positioning towards each other so, that an integral visual scene will appear.

On the morrow of design graphics insinuates broadly into branches and spheres of human activities, and if design means the development of basic conception or a simple idea then computer-graphics serves to impart them more realistic lineaments, which is very important in conditions of modern reality. Industrial, engineering or 3D modeling of architectural projects differs from free creative (movie, animated cartoon, games, advertising, etc.) and distinct movement to established standards, which concerned before only plain drawing, but then were adapted to three-dimensional planning.



3D modeling allows you to examine any 2D-3D image volume model. This 3D object can be animated.

3d modeling 3ds maxThe transition from 2D digital image to tridimensional was lasting for a considerable time and was time-consuming but the pregnancy of emerging opportunities and its easiness in projection, assemblage, and displacement of virtual objects, the possibility of in-depth study of their qualities and behavior in different environmental conditions served as convincing arguments in favor of 3D graphics implementation into these spheres of human life.

There isn’t any architectural project or engineering development which has never used three-dimensional graphics today. Fundamentally, all 3D modeling services can be engineering modeling. There is discrepancy only in specialized fields of model development: basic principles of solid body formation at any program (design, constructive or technological) are the same, but the difference includes optional capabilities and baseline of standard elements or their qualities.


Also, various problems are set before design or engineering modeling: the draftsman tries to create an object, which is close in all parameters to its prototype or capabilities of its production facilities, but animator and designer are going for formal resemblance or aesthetics. Model Rendering is a task of a particular set of qualities and also, it is a creation of images (photos) from three-dimensional model with the help of special computer programs.


What is 3D Modeling? Definition of 3D Modeling?

3D Modeling Software

How to Order Architectural 3D Modeling Services

How Much Does 3d Modeling Cost? Pricing of Architectural Modeling

What is 3D graphics?



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3D Interior Visualization Services – 3D Interior Modeling Services

Vrender provides top quality 3d interior visualization services for clients who are based in every corner the world. We stress on specific needs by offering design services for a wide range of clients-ranging from home owners to commercial space owners. We make use of the latest tools and technology (3ds max and Vray) to give you the desired quality.

Our teams are well equipped to handle all bulk orders on all building projects for our clients. We focus on quality and timely delivery with innovative 3D design models to meet your requirements. Our services are based on your needs and at the same time adhering with the standards and norms of the industry.

Our 3D interior rendering and design services offers you the following advantages:

  • Realistic presentations of your project plan.
  • Clear understanding of your project in full details so as to eliminate errors at the very outset.
  • Maximum usage of all available resources.
  • Cost estimations and saving.
  • Better analyzing of interior designs and scheduling.
  • Analysis of weak points in the interior design or project scheme
  • Clear understanding of all the aspects of your interior design as regards to the texture and lighting conditions.

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All photographic images are not the handiwork of a photographer. You can as well create realistic and colorful landscapes without a camera, paints or brushes!

Architectural visualization is the computer graphic representation of the interior or exterior of a building project that showcases all its distinctive features. This means that all the characteristics of a proposed building with its aesthetic value will be graphically presented by using the relevant computer programs.

Architectural visualization is very important in architecture, advertising and other creative fields where architectural objects such as 3D modeling and 3D graphics very important. Some of the computer programs used are 3ds max, AutoCAD, Cinema 4D, V-Ray, Archicad and others whose principle of operation is rendering.

Rendering is the perspective drawing of an architect’s design such as computer models of objects, static raster or vector images into 3D rendered animation or 3D 360 panorama. To get the best result, it is very important for a visualizer to create a competent architectural form.

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With the aid of architectural visualization, you can effectively present your project with full images of the construction and designs. Depending on your intended result, these images may involve other specialists such as a visualizer, 3D- animator, designer, expert in composition, art director, project manager etc. The work of these professionals directly affects the quality of proposed project.

One of the most important and comprehensive industry in architectural rendering is interior design. This is all about the details of your interior plan such as the color of walls, wallpapers, kitchen or living room. A 3D visualization of the interior will help you move the furniture around in the apartment easily and gives you a feel of what your project will look like.

Architectural visualization inspires new graphic solutions and it provides you with the most realistic option for your building projects. With it, you can create a competent architectural form that is in compliance with artistic composition and proper feeding of large and small construction elements which will give you a clear study of all the smallest details.


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3D Rendering as an integral part of our modern life

In today’s world, 3D technology is an integral part of our life as it cut across every industry. Industries such as construction, medicine, entertainment and culture, internet, cosmetology, advertising and others extensively make use of 3D graphics.

The aim of modern technology is to preserve all other art forms from the past, present and future. The use of 3D computer modeling, graphics, animation, and 3D visualization will harness our creative process by reducing all forms of physical efforts and at the same time increasing our proficiency.

Modern technology is as a result of our needs to simplify complex subjects and the perception of complicated bundles and elements. With this, we become more visual by expressing our ideas physically and verbally.

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3D rendering is very useful in architecture and construction, design and advertising, tourism and real estate. Technical feasibility of 3D architectural rendering are often used in these fields to visually showcase a proposed project to clients and investors. This makes it easier for everyone to see the beauty of a proposed project as real pictures of architectural designs are presented.

Science has proved that 90% of information is retained in our memory. This research simply makes 3D rendering and visualization a technology that will stay with us for a very long time. 3D visualization helps us to interact with virtual objects.

For example, digital photos of cities may be readjusted so that you will be in control of the effect and illusion of the rendered object. With this, the clients and investors will be able to modify the dynamics of a building project such as lighting, colors, wallpapers, furniture etc.

It is important to know that virtual reality is an extension of our world which makes interaction possible on both sides using special 3D visual effects.

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• Residential Rendering

• Commercial 3D Rendering

• Hospitality Rendering

• Hotels & Restaurants Visualization

• Cultural & Institutional

• Landscape & Transportation

• Sports & Recreation

lead USA 3d Rendering and Design Company based in New York with more than 15 years experience in architecture and CGI projects.

The Company offers award-winning commercial services – such as Retail Project 3D Rendering and Design, Architectural Animation, Visualization for Real Estate, 3D Modeling and CAD Drafting – to a wide variety of international clients.

Leveraging digital wherever possible, we are always seeking creative and innovative ways to deliver our solutions. Primarily we produce photo-realistic images and animations for the Property Development sector.

Our team of 3D Artists and Architects:

– Have a degree from New York University.

– Great knowledge of 3D software, virtual reality, 3D modeling, texturing, rendering, lighting, 3D animation, and digital image post-production.

– Self-motivated, innovative, adapts quickly to new solutions and works well under pressure meeting all challenging and mission-critical deadlines.

– Successful professional in the visual representation of high-end residential and commercial architectural design from overall architecture to custom cabinetry design.

– Built any design and make it the unique space every designer is looking for.

– Producing detailed High-Quality computer generated 3D  illustrations such as images, marketing materials, presentations and 3D models for contracted projects according to the client brief.

How to ensure a customer invest money in still not built house? Our company offers you a big range of services such as:

We will help you to:

  • Turn your ideas into reality by adopting any object into micro detailing work.
  •  Create an object’s place by means of your charts, photos, pictures, overall volumes etc.
  • Create all your bold and difficult ideas in the field of architectural visualization.
  • Complete your order with good quality and on time.
  • Realistic image and 3D walkthrough of the upcoming building.
  • Increase sales by volume level and attract new customers.

If you have questions about 3d architectural rendering or any design related project feel free to Contact us!

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Why do you need Architectural Rendering?

Architecture is one of the most advanced places in shaping visual culture. The impact of improved or simply beautiful architecture on a person is more than serious – it creates not only the aesthetic looks but also provides a good or depressing relevant experience. Besides the basic architecture is a portrait of the city determines, its advantages or disadvantages, and it shows historical components.
In the current context of the architecture of any nature it has become closer, and now there are not only in one mind and can be demonstrated large numbers of people. And the question here is not only the backbone of future construction or builder nuances of the situation in the landscape but also the inside of the house, a large shopping center or stadium. The scale does not limit to if the object of architectural visualization is the city.

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Architectural Visualization is a graphic demonstration of a future construction using architectural design. It allows you to maximize the full version and see the details if you want to fix them. Usually includes not only the appearance of an order but the purely technical details. In particular, the qualitative composition, staging lights, and showcasing the elements of architecture and materials.

In architectural visualization, we use two methods to represent graphics images. For implementation, we either use our hands or use computing methods. When images are created by hand, we use the principles of descriptive geometry and in the case of computer graphics, we use an appropriate professional program.

We make use of different software programs which provides completely different professional solutions such as Blender, Archicad, AutoCAD, 3ds Max, Vray, SketchUp etc.

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In essence, architectural visualization allows you to get a photo-realistic image of your proposed project, to assess the costs and ultimately choose the option that better suit the financial potential. Architectural rendering also helps to resolve unexpected errors that may arise in the building process because all the details are expected to be calculated.


3D exterior rendering is usually created at the first stages of the developmental process of a project. It helps to simplify the interaction between the author, the owner of the project and their partners, investors or customers.

3D exterior visualization of a building will show you all the future construction benefits and drawbacks, estimates of all architectural advantages and correspondence with the surrounding redevelopment areas.

You can also show your investors or prospects a graphical model of your project instead of complicated drafts for observation. This will help your prospects to quickly reach a decision on buying or investments. This makes architectural visualization an effective marketing apparatus.


Recently, 3D rendering appears to be the standard during the development process of interior design projects. Architectural visualization of interior designs is very useful in private house construction projects and buildings intended for public use.


3D rendering of technical processes goal is to explain “how it works” to you. With this, you will have a basic understanding of the technology involved in your building projects. This will in turn guide you in making a decision on purchasing and investments.

The technical workings of many engineering structures and machinery can be represented only with the use of 3D graphics. Therefore, it is possible to visually present the most complex engineering processes with the use of 3D visualization to anyone that is interested.

If you are interested in 3D studio architectural rendering services, you can write/contact us below:


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• Designers

• Homeowners

• Construction Companies

• Real Estate


• Architects

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Projects Categories

Interior Rendering Portfolio

Exterior Rendering Portfolio

Residential Rendering

• Multi Unit Housing
• Apartment Visualization
• Private House
• Residential Interiors
• Unbuilt Residential

Commercial Rendering

• Office Building
• Office Interiors
• Retail Rendering
• Shopping Center
• Factory Warehouse
• Pop-ups & Temporary
• Unbuilt Commercial

Hospitality Rendering

Hotels & Restaurants Visualization

• Hotels & Resorts
• Restaurants
• Bars & Nightclubs
• Health Care & Wellness
• Unbuilt Hospitality

Sports & Recreation Rendering

• Stadium / Arena
• Recreation Centers
• Unbuilt Sports & Recreation


• Museum Rendering
• Gallery Rendering
• Hall / Theater
• Pavilions
• Religious Buildings & Memorials
• Unbuilt Cultural


• Kindergartens
• Primary & High Schools
• Higher Education & Research Facilities
• Libraries Rendering
• Government & Municipal Buildings and Police & Fire Stations
• Unbuilt Institutional

Landscape & Planning

• Public Park
• Private Garden
• Unbuilt Masterplan
• Site Plan

Transportation Rendering

• Airports
• Bus & Train Stations
• Parking Structures
• Highways & Bridges
• Marinas & Ports
• Unbuilt Transportation