New 3D technological solutions for sales departments

Interactive visualization

A person receives up to 90% of the information through vision. A qualitatively visualized data case will help form in your buyer an emotionally positive and more complete opinion on the property. One of the tools by which this can be achieved is interactive visualization. Using the technology of interactive visualization allows one to become familiar with the project by choosing the locations and angles for viewing on their own.

Interactive visualization is an application developed based on the game engine. Running it, one can get information on several scenarios: go for the first-person walk on the object or use an interactive visualization, when the object is demonstrated from distance or from a bird’s eye view. For instance, an application allows inspecting the development area and its adjacent territories, to familiarize oneself with all the facilities of the complex, to look into all interesting apartments and even admire oneself with the views from their windows. This type of visualization can be seen on both large monitors and multi-touch tables in sales departments, as well as in online applications.

A 3D tour

Another way to comprehensively familiarize oneself with the object is the 3D tour.This is a visually simulated trip on a property and its surroundings. It is technically implemented by compiling spherical panoramic images, forming a three-dimensional picture of reality.

3D model for the tour can be developed based on real photographs of the residential complex and its environment, ready-made apartments, showroom data or using digital graphics for the visualization. The qualitatively developed digital product can simulate reality quite realistically. The technology is actively used by domestic developers, as many sites of building complexes offer potential customers to use widgets with an option of a 3D tour. Though, not always one will have enough angles for viewing in this case but such a walk can compile the overall impression from the walk.

A virtual reality

A virtual reality also allows to remotely demonstrating the offer to a potential customer in details. The buyer can thoroughly examine the property without visiting the construction site personally. In addition, if we are talking about objects under construction, there might be nothing to watch yet, as the house can be on the stage of a ditch.

The full effect of presence is provided by using a special VR headset – glasses and helmets of virtual reality. The market has a lot of developments of such products, from relatively inexpensive made by Google Cardboard, to more technological and expensive solutions such as Locus Rift or HTC Vive. A digital model of apartments is created based on a special platform. One can see everything from inside in a virtual reality. Technology allows to clearly evaluate, for instance, the size of the apartment, its layout, interiors, views from the windows. If you want, you can change the design, arrangement of furniture, to rearrange the room in another way, etc. VR is a promising direction, but not massively used yet.

Augmented Reality

Augmented reality  puts digital information over an existing picture. For example, in an unfinished apartment, pointing a smartphone with the installed program on the walls, you can see what the room will look like after repairing and become acquainted with possible interior solutions. Any information can be displayed on the wall of a building, like one helping sell an apartment or any other useful one – and the buyer can become acquainted with it looking on a screen of own mobile device. The seller gets the opportunity to track the interest of customers to the object giving augmented reality, to find out when the buyer studies information about it and to react fast on client demands.

Vrender Company 2018