3D visualization of architectural objects is the creation of a three-dimensional model of the object, which makes it possible to see the appearance and features of the future building. As of today, this is the only powerful tool for modeling not only architectural objects but also landscapes. The 3D model allows the client to see the building with a landscape of the land plot and its design. It can demonstrate its appearance not only in daylight but also at night. 3D illustration allows seeing the object in a real environment – and this is a powerful guarantee of successful sales.

The main principles of using 3D illustrations

3D picture is the main secret of the success of the advertising campaign of an architectural object. Such a model will show the building from a necessary angle. On it, you can see all: beautifully designed landscape, decor, and infrastructure.
Each render is bright, “alive”, saturated. Everything is represented as in reality: cars, children, people, playgrounds, animals, etc. All these nuances will undoubtedly bring success to the project, largely increasing a positive attitude towards it, increasing the level of sales along the way.

Specialists of “Vrender” company conditionally divide 3D illustrations into several types.

Depending on the angle and scale of displaying the object, they can be:

  • On the eyes level or slightly higher. We perceive the surrounding buildings exactly from such an angle.
  • From an insignificant height, at a level of 15 m. In this case, it is possible to completely estimate the façade of an architectural structure without ascending to the bird’s eye.
  • Bird’s eye-height models are often called “birdies”. They show not only the building itself but also the environment.
  • An angle for the image is important. 3D illustrations are prepared for placement as an advertisement. So the main principle of such pictures is the transfer of mood, accentuation on certain details and features of the facade.

3D Tour Features

Many people are interested in what a 3D tour is. This is a very exciting project with the help of which a panorama of an architectural building with layout and marks is demonstrated. The client can safely navigate inside of such a tour looking at all the rooms inside the building just like being at own home in the real life.

“Vrender” company offers the creation of a 3D tour to its customers, as this is the most popular format of advertising. It attracts a huge number of customers, and a realistic picture gives incomparably more understanding than a conventional leaflet or akin.

Advantages of cooperation with “Vrender” company

  • We are ready to take the order of any complexity and volume.
  • We will quickly and quality perform both individual orders and huge tasks of organizations.
  • We can work both with residential buildings and objects, the construction of which has not yet begun.
  • Each project created by us is executed taking into account all requirements and wishes of the client.
  • We only have hired experienced professionals who regularly raise their level of knowledge. They monitor the market in search of interesting novelties on the daily basis.
  • A responsible attitude to work makes it possible for us to apply the latest technologies.

Interesting information! Our 3D Artists like to experiment with camera angles, choosing the most interesting and winning ones. We propose you to do a test visualization to understand, which aspect is better in each case.

The architectural 3D illustration created by us is the ideal solution to the task.

Vrender Company 2018


Interactive visualization

Augmented Reality

A person receives up to 90% of the information through vision. A qualitatively visualized data case will help form in your buyer an emotionally positive and more complete opinion on the property. One of the tools by which this can be achieved is interactive visualization. Using the technology of interactive visualization allows one to become familiar with the project by choosing the locations and angles for viewing on their own.

Interactive visualization is an application developed based on the game engine. Running it, one can get information on several scenarios: go for the first-person walk on the object or use an interactive visualization, when the object is demonstrated from distance or from a bird’s eye view. For instance, an application allows inspecting the development area and its adjacent territories, to familiarize oneself with all the facilities of the complex, to look into all interesting apartments and even admire oneself with the views from their windows. This type of visualization can be seen on both large monitors and multi-touch tables in sales departments, as well as in online applications.

A 3D tour

interesting apartments

Another way to comprehensively familiarize oneself with the object is the 3D tour.This is a visually simulated trip on a property and its surroundings. It is technically implemented by compiling spherical panoramic images, forming a three-dimensional picture of reality.

3D model for the tour can be developed based on real photographs of the residential complex and its environment, ready-made apartments, showroom data or using digital graphics for the visualization. The qualitatively developed digital product can simulate reality quite realistically. The technology is actively used by domestic developers, as many sites of building complexes offer potential customers to use widgets with an option of a 3D tour. Though, not always one will have enough angles for viewing in this case but such a walk can compile the overall impression from the walk.

A virtual reality

qualitatively visualized

A virtual reality also allows to remotely demonstrating the offer to a potential customer in details. The buyer can thoroughly examine the property without visiting the construction site personally. In addition, if we are talking about objects under construction, there might be nothing to watch yet, as the house can be on the stage of a ditch.

The full effect of presence is provided by using a special VR headset – glasses and helmets of virtual reality. The market has a lot of developments of such products, from relatively inexpensive made by Google Cardboard, to more technological and expensive solutions such as Locus Rift or HTC Vive. A digital model of apartments is created based on a special platform. One can see everything from inside in a virtual reality. Technology allows to clearly evaluate, for instance, the size of the apartment, its layout, interiors, views from the windows. If you want, you can change the design, arrangement of furniture, to rearrange the room in another way, etc. VR is a promising direction, but not massively used yet.

Augmented Reality


Augmented reality  puts digital information over an existing picture. For example, in an unfinished apartment, pointing a smartphone with the installed program on the walls, you can see what the room will look like after repairing and become acquainted with possible interior solutions. Any information can be displayed on the wall of a building, like one helping sell an apartment or any other useful one – and the buyer can become acquainted with it looking on a screen of own mobile device. The seller gets the opportunity to track the interest of customers to the object giving augmented reality, to find out when the buyer studies information about it and to react fast on client demands.

Vrender Company 2018