Under architectural view the visual image of a real or a planning architecture is understood. It is designed to receive an aesthetic presentation at the stage of construction planning. Three-dimensional graphical representation is called “rendering” or “visualization”. It is performed in various forms with the help of different tools. Its classical form is an architectural drawing and a model. If everything has been made in a manual way then time-consuming rendering and computer simulation technique are used. Fundamental importance of rendering arises from numerical data presentation, leads to virtual excursions with camera and animation.

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The simplest form of architectural representation is a layout or a line drawing. A pencil, a marker, a chalk, a fountain pen or a ballpoint pen are used in the quality of crayon tools.

Graphical rendering isn’t much new. Project owners are always interested in architectural appearance of a building before it will be built. Many famous architects have produced object’s visualization for their creations.

Active computer-usage data have displaced traditional illustrative techniques over the last years. Computer rendering gives great virtue to rapid processing and special feature of photorealistic image invention.

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It is possible to create 3D models in a virtual apartment since ninetieth. With the help of CAD technologies production drawings and perspective views formed.

All virtual models can be elaborated or visualized in software of three-dimensional graphics. Herewith the virtual model is equipped with texture. As a result, the perspective is selected and visualized with high resolution or converted into two-dimensional surfaces. The most popular image today is so called «photorealistic image» whereby realistic clip arts are created.

By means of image processing program such elements as people and cars integrated into photo and coordinated with it so, that space sense is appeared.

Animation goes to even greater extents, because movies produced on the ground of 3D data today. You can be in the act of walking through the building even before laying of its foundation. At the same time, it is possible to modify lighting and materials, the whole construction, acoustics, etc. The holding lines don’t need to be handmade the present day and it is only a question of efficient use of correct tools.

It is very difficult to localize correctly a product or service in the modern advertising world so that a client will notice them and make choice to your credit. In this case, a professionally done 3D graphical design will allow using maximum of feasible visualization tools, which can create a harmonious and effectively presentable picture for a customer. Sometimes it is necessary to use computer design for target audience formation of product’s image.

The «graphical design» concept involves artistically specified process for various visual objects creation at a special problem-solving environment, but different options of modern computer technologies open the wider scope of activities.


Every creative process which is connected with product design begins from essential model reproduction, whose physical properties can be altered by using diverse composition techniques and facilities as effects of light and shade, color depth, texture and constitutive laws of air, line and work of visual perspectives. It gives the balance of advantage to three-dimensional computer graphics on raster scan and vector art.

Each image or object created this way placed into indoor scene or future natural environment where they are free to move in this virtual space on planned trajectories. Utilization of 3D house or project rendering powerful tools provides an opportunity to scrutinize the object at any angle of sight and modify conditions by the means of transmitter-specific commands.


3d house rendering

For description of the process of model’s physical changes and its sphere of positioning such concept as «rendering» is used. It discloses many-sided benefits of visualization of object. With the help of special software, it is possible to set a viewer’s location, change lighting and perspective, put a texture on material composition, etc.

We can exploit an opportunity of 3D graphic design during advertising clips creation, product wrapping, websites, logotypes and general corporate style of companies’ development. Most companies providing corresponding services geared to leading American technologies and the ways of efficient use of software capabilities.