3d Architectural Visualization Blog

Architectural Renderings Services

Architectural Renderings today is one of the most popular services on the market of design products. To start the project, to convince people to “get involved into construction process”, you have to have reasonable grounds. Negotiation, office games, pages of business-plans: all these are definitely required. But judging by clarity and power of conviction, several clear and good-looking renderings will give your far better progress than a week of tiresome technical discussions.

endering service for developers

Not always a photo image says that it has been made by the photographer. Now you can often find pictures of those places that do not even exist! It is actually possible to create colorful and realistic scenery without the help of the camera and such work does not require ink or brush. The same is done in modern Hollywood films.

The graphic computer images of exteriors and interiors of buildings that highlight all of their similarities and distinctive features is an architecture renderings. Its main task is to show all the external characteristics of the future object even before the start of its construction. At the same time, such pictures have a high aesthetic value and may even be used as commercial. That is why rendering architecture today is of great importance, especially for the architecture, and in the future – for advertising and creativity.

By means of such programs as  3DS Max and Vray, 3DS Max and Vray, Cinema 4D, ArchiCAD, V-Ray and others, skilled painter or a visualizer may create any architectural object using 3D graphics and 3D modeling, using the real proportioning, to receive final vibrant and attractive image. The principle of these programs is the Exterior Render. It is a calculation of computer models of objects, resulting in a static raster or vector image, 3D animation or visualized 360 panorama – whatever is required.

Along with this, visualizer should be aware that achieving appropriate results is made not only due to masterly work with the software. Very important when dealing with proper architectural form is a sticking to compliance of architectural rules during the construction. Also of huge importance is proper placement of small and large parts of structures, setting the light and shadow, and a clear handling of small items. Pictures of such buildings are received well and considered the most attractive ones.

Thanks to 3D Renderings in architecture, it is possibly to effectively demonstrate the design of the future building, to prepare a colorful presentation, which will be directly related to the field of design and construction. Depending on the desired result, with such images can play specialists from different fields: visualizers, 3D animators, designers, experts in the composition, retouchers, art directors, project managers, etc. The quality of their future work directly depend from their correctness and professionalism.

real estate rendering service

Services of 3d visualization Company

3D Architectural Renderings Company Vrender specializes in creation of highly photorealistic architectural designs. We are proud to work with the most famous architects, construction and development companies, and also advertising agencies.
Almost all of our customers have become our regulars, and some – even friends.
• Warranty terms
With many years of experience, we always assess work performance in the most precise way. You get the job done on time, with no exclusions.
• Transparent prices
You always know what you pay for, and we will never change the price once started. We also have no hidden or “additional” payments.
• Understanding
Architect always works on your project, so we speak the same language.
• Quality
We do not divide our projects into categories based on quality. We only have one and you always get the best.
A good performance of architectural design increases its real value in several times. So Architectural Renderings is not just most effective means of sales increase, but also a significant increase in the architect’s professionalism level. Price for the rendering of the exterior or interior is formed based on the complexity of the task.

Author: Melissa Denney

New York, NY

e-mail: [email protected]
web: https://vrender.com

© Copyright Vrender.com  2016.

Selection of Color of the Roof and Walls using a 3d Rendering

3d architect studio

Digital technologies allow to cooperate closely with the object long before the emergence of the working draft. Creating a digital model of the future home, theater or shopping center will take a few hours. After that, the change of the color of an entire wall or a separate element within the software may be done just by a single click.

The working principle of visualization software.

Designer or engineer work in a special editor, transferring the drawing of the building into the program. As a result, the entire data set is stored in the project files as a set of coordinates and parameters, each of which indicates the material, color and other characteristics of the structural elements.

rendering wall  3d select roof color

3d rendering roof

Fundamentals of selecting facade color.

There are many nuances in making the selection of color solution, and sometimes it is difficult to determine what combination will be the best in each case, because many factors and customer’s requirements have to be considered. In addition, some colors create a completely harmony, while others, though attractive individually, may be completely in conflict with each other within the same building. Among the color selection rules, the main ones may be identified:

• Wall’s color should be selected in the same shade as the roof;
• Derivatives of the same color are winning combinations;
• Bright and saturated color looks good on new buildings or houses with simple facade.

While considering options for roofing, designer should keep in mind that the materials look differently in sunlight and lamplight, so the choices should be carefully reviewed. Only after approval of the roof, solutions for painting of walls, windows and other building elements can be considered.

architectural visualization services ny  3d architectural

Practical help with visualization when choosing colors of facade.

The color scheme sets the mood to the entire building: canary yellow, discreet brown or cold shades of gray, white and other colors. The selection’s range is wide, but how to reconcile the preferences of the client with the stylistic design of the house, shade features of the region and of the surrounding structures? The rendering program may calculate and display all those factors.
Modeling of construction’s conditions and their 3d-visualization opens up great opportunities for productive interaction of customer and developer:

• this is a great opportunity to provide to investor or buyer a full picture of how the structure will look at different times of the day and with changes in the level of lighting and shade;
• the client does not need to have a remarkable imagination to guess the end result and to “paint” the house in his mind;
• virtual object will sustain an infinite number of repainting, and samples of many combinations are able to shape new concept of building’s coloring and to achieve the individual color scheme;
• approval of the color by the customer will allow to avoid misunderstandings at the end of work;
• building model can be used on other sites, making changes in blueprints or design.

building wall visualization  3d rendering studio
Visualization of a facility is a huge step forward in the mutual understanding by all parties of all stages of construction or repair, from the customer’s concept, to engineering ideas and their implementation by designer and contractor.

Author: Danielle O’Reilly

New York, NY

e-mail: [email protected]
web: https://vrender.com

© Copyright Vrender.com  2016

3D Visualization, Render and Rendering – what are these?

Many elements of the visual environment of modern human are created today using computer graphics programs. Without visualizations made by 3D artists, cannot operate any architectural or design studio, nor producers of computer games.

3d visualization companies  3d renderings architectural design
The technology of creating such image – photorealistic one or simulating a variety of artistic techniques – consists of several technological steps. Render is the most important of these and often the final one, which determines the result.

The origin of the term

The word “render” (or “visualization“) came, like many others, thanks to the IT-technologies, from English language. It originates from the Old French ‘rendre’, which means “to do”, “to give”, “to give back”. The deeper roots of this verb reach the ancient Latin: ‘re’ is the prefix meaning “back”, and dare – “to give”. From here goes one of the meanings of this modern term. Render includes planar image reproduction process based on a three-dimensional model, contains information about the physical properties of an object – its shape, surface texture, lighting and so on.

Render and Visualization

The word is not only increasingly used in everyday life, but long ago, it has entered in the lexicon of those who are professionally engaged in digital technologies of creating images. Ready render is asked, for example, when you order the furniture – a single object or furnishing of a whole space. And in the design of the entire interior, house render is one of the main means to convey to the client the essence of the architect’s or designer’s ideas.

residential renderings  3d architectural renders

There is a synonym, similar in meaning and mostly used in life, although more unwieldy – visualization. Among the professionals of architectural or gaming computer graphics, today the rule of etiquette is to have a narrow specialization: there are those who are engaged in modeling – create three-dimensional objects; and those who provide rendering of the final scene – select lighting, choose the view angle and configure, and then start the rendering program.

Definition of 3D Rendering

This word has several meanings:

• Render or rendering – the conclusion, the process of obtaining technical or artistic planar raster image based on three-dimensional digital models, created using special software packages – Blender 3D Max, CINEMA, Maya and others.

• Render is, in fact, the result of such process – a raster image, photo and picture of the characters and environments in video games or created by 3D employees video files used in the production of films – normal ones or animated.

rendering miami  3d architectural services

• Render, or renderer – the so-called special software, by means of which happens a transformation of 3D-models in the image. Such programs can be integrated into the graphics package, or to be used as separate applications: RenderMan, Mental Ray, V-ray, Corona, Brasil, Maxwell, FinalRender, Fryrender, Modo, and many others. Renders, as everything connected with digital technology, updated all the time. They differ in algorithms that are used to calculate the physical characteristics of the models and their environment. On their basis, created big visualization systems, allowing to produce own materials, light spots, cameras, and so on.

There are two basic types of background depending on the speed, with which should occur reception of the finished image. First one is visualization in real time, which is required in an interactive graphics, mainly in computer games. A fast rendering is required here; the image should be displayed instantly, so a lot in the scene is calculated in advance and stored in it in the form of separate data. These include textures that define the appearance of the objects and lighting. The programs used for online rendering, use mainly the resources of graphics card and the computer’s operative memory (RAM), and to a lesser extent – of the processor.

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For background scenes, more complex visually, as well as where the speed issue is not so relevant, when quality of rendering is more important, used other methods and programs for visualization. In this case, used all the power of multi-core processors, high-resolution settings of textures and calculations of lighting. Often used post-processing of render that allows to receive a high degree of photorealism or desired artistic effect.

Methods for rendering the scene

Selected method of receiving the image depends on the particular task and often on personal preferences and experience of the visualizer. New systems of background rendering, highly specialized or universal ones, are developed. Today, the basis of the most widespread software-renders is three computational methods:

• Scanline – a method in which the image is created not by calculations of individual dots-pixels, but the entire layers-polygons and large surface areas. Textures, defining the properties of objects, as well as the light in the scene, are fixated in the form of constant data. The resulting image often does not reflect the perspective illumination changes, depth of field, and so on. This method is often used in systems to render scenes in games and video production.

• Raytracing – scene’s physics is calculated based on rays, emanating from the lens of a virtual camera and analysis of the interaction of each ray with the objects with which it meets in the scene. Depending on the quantity and quality of “bounces”, simulates the reflection or refraction of light, its color, saturation and so on. The received quality of image compared to prasterization is much higher, but for its realism, it is necessary to pay with increased consumption of resources.

• Radiosity – each dot, each pixel of the image is endowed with color, which is independent from the camera. It is influenced by global and local sources of light and environment. This method allows to calculate the appearance on the surface of the model of color and light reflections from adjacent objects. Practice shows that the most advanced and popular systems of background rendering use a combination of all or basic methods. This allows to receive the maximum photo-realism and accuracy of reflection of physical processes in a given scene.

Post processing of the render

For specific task, it is logical to apply special visualization techniques. The architecture requires for other means of visualization than the creation of technical illustrations. Render of the exterior, for example, often requires from the illustrator knowing of graphics packages for work with raster images, the most popular of which is Adobe Photoshop. And not always to enhance the photorealism. Current trends in the architectural work include imitation of hand-made graphics, watercolors, gouaches, drawings in ink and so on.

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Render and performance of the system

Performing of quality visualization depends not only on the software. The result is affected by the power of used machinery. Especially this factor affects the speed – sometimes a complex scene is rendered a few days, if the computer does not have enough RAM or processor is of low productivity.

Render farm

Today it is possible to use the power of remote computer clusters that provide services for the batch processing of 3D files. These are high-performance systems, which capable in a short time to visualize the most complex and intense scenes. They’ll cope with any visual effects even while creating video files of long duration.
At the disposal of these companies can be up to several thousands of processors and hundreds of terabytes of RAM. Render farm calculates the cost of work based on the volume of the source file and the time for performance of visualization.

Author: Lillian Bartels

New York, NY

e-mail: [email protected]
web: https://vrender.com

© Copyright Vrender.com  2016

Visualization Services for Architects

architectural visualization
We’ll add “realistic volume” in your project!

Among st the tasks of the modern architect is development of the construction part of the future building. The figures, drawings, and calculations and understandable to people with engineering education. How to make your project closer to a potential customer, to present your work to a large group of investors, to bring it for public discussion or just to see and to “percept” your brainchild? In this, the three-dimensional visualization obviously helps.

3d rendering company

Rendering High Resolution Images High Resolution Image

What is visualization for an architect?

Creation of the photorealistic image of even non-existent object makes the work with it much easier at the design stage. Flat drawings on paper or in computer-aided design systems, with many footnotes and slices may confuse even the most experienced designer.
We offer to translate your project into the language of specific and clear visual objects, where each idea will be implemented in three-dimensional forms with realistic characteristics. Such a material can be handled by a large group of people that extends the range of experts involved in the project simultaneously.

3d rendering

Rendering High Resolution Images

What is rendering to our studio?

Visualization is the process of creating images on the screen or paper and this is a fascinating pastime for the processing of drawings, diagrams and forming a coherent picture on their basis. The initial data is all achievements under the project: main types, sections, drawings of floors and elements of the building, site layout and landscape arrangement. More information we receive from you, more accurate “informational reality” will be.

3d architectural renderings

Rendering High Resolution Images

What tasks visualization solves?

Profession of architect embraces many spheres of human activity in which the visualization, at least, can be useful and even necessary!
•    The architect-city planner by means of visualization of future buildings may understand the expediency of the construction of a new clinic or administrative building in a High-tech style, for example, and at some cases – ethical relevance of monument or sculpture ensemble.
•    The architect-restorer can compare own views on the restoration of the architectural monument with a connoisseur of history and, maybe, even with an eyewitness of this particular construction before its destruction.
•    The architect-teacher will be able to reveal to his or her students information about a variety of technical solutions, detailing them with the necessary accuracy.
•    Visualization allows to create informative objects for an expert review by the supervisory authorities that monitor construction.

Architectural Visualization = dynamics, realistic, informative value!

Every project goes through several stages to produce an image:

•    Modeling the construction with the correct geometry of the building and surrounding site. At this stage, all objects will be endowed with the visual properties of real physical objects (glass would refract light, and the walls will be painted in the specified color). Sources of lighting will be assigned and points to view the projection will be defined.

•    All constructional elements will possess the relief according to the design data. Texturing stage processes all objects so they’ll receive realistic appearance thanks to small details on their surfaces, imitating physically existing materials.

•    Stage of light setting allows to model the appearance of the exterior premises either in dawn, evening or other hours of the day. Simulation of natural and artificial lighting of building is possible.

•    We will be able to “revive” your object in the virtual space, and this is not a joke. Animation tools allow to create high-quality video with moving vehicles, walking people and swaying trees under the wind.

•    And here is the culmination of the process – rendering! Cheers! Your object can now be seen on the computer screen, on paper or displayed on the wall by means of projector for presentation.

Now the object has received a second life in the virtual space. But, in contrast to the physical one, it easily can be changed, without destruction of single wall. Now we can “try on” a new form of balconies, colors of facades and install stucco.

Author: Maxim S . © Copyright Vrender.com  2016.

New York, NY

e-mail: [email protected]
web: https://vrender.com

Studio 3d Visualization Services

Studio-3d-visualization

3D visualization technologies win markets rapidly because of their practicality and ease of visual presentation.

Vrender Rendering Company will help to see realistically creations that previously existed only as drawings, sketches, or words. In the 3D model, you can accurately assess the characteristics of your future product and protect yourself from problems and errors made at the stage of design. With minimum time and cost, we will identify all the competitive advantages and the “weak points”, saving your time and money.

3d rendering company  3d rendering architectural

Architectural 3D visualization is a graphical representation of an object or landscape, allowing to most accurately represent the external characteristics of the future facility or area. Currently, this is the most effective form of demonstration of competitive projects, creating presentations in the field of design and construction. We can say with confidence that the architectural visualization became an indispensable tool for every architect and designer.

3d rendering cost  3d rendering companies

Architectural 3D visualization should contain not only informative value when projecting architectural forms in their current state, but also value in terms of structure composition, light setting and architectural elements. The possibilities of modern 3D technology allow to create completely photo-realistic images of architectural forms, which is particularly important when imaging the object in the existing construction or on the existing terrain.
Architectural rendering includes a wide variety of functions utilized by architects and builders, as well as in advertising and creative industries. Such a wide range of architectural visualization capabilities has created conditions for the development of computer graphics in the direction of a single service industry adopted by the global market.

3d visualization services

Who needs rendering services?

Our clients are construction companies, advertising agencies, architectural firms, design institutes, management companies, developers, construction and investment companies.

Why architectural rendering services are in demand?

High-quality 3d rendering allows not only to see the project in the most attractive way to make an object more popular on the market, stand out among multitude of competing offers, but also to evaluate whether the investment will be cost effective. The price of these 3D rendering services is very reasonable and pays off well in the cycle of the project.

3d rendering companies

Materials

As the result, you receive an effective tool for the promotion of real estate and investment projects based on computer images created by us. Advertising booklets, brochures and websites are also created using this technology. Our materials are used:

•    for various investment and architectural presentations;
•    during the real estate advertising campaigns;
•    at international construction shows such as MIPIM and MAPIC.

3d rendering cost price

Benefits

•    Architectural visualization is created at the design stage, allowing to compare different materials and colors, providing a presentation of your project in the most attractive way.
•    3D visualization of architectural developments as well as real estate projects provides high detail and realistic images that allows to reduce the risk of errors at the stage of design and to avoid costs for their elimination at the construction stage.

Author: Maxim S . © Copyright Vrender.com  2016.

New York, NY

e-mail: [email protected]
web: https://vrender.com

Visualization for Developers or 3D on the Service of successful projects

rendering service for constraction company

The era of visual special effects and the growing demand for bright images brings its transformations in the process of design of housing, offices and industrial premises, buildings and entire neighborhoods. For a complete success, not only a good project must be developed that meets all the requirements, but also it must be presented confidently to the customer and to the investor.

Visualization is a bridge of understanding between the customer and the developer.

The main task of the developer lies in the organization of the construction process and bringing the object to the best fitting to customer needs. But how to put complex architectural terms and the names of styles in easy comprehensible words and forms?

Visualization for Developers  3d rendering for Developers  Visualization Consraction Company

What 3D visualization is and how it helps in the work of the Construction Company?

In fact, this is a product of image editors and special image-processing programs. The result is a picture, video clip or an interactive map that allows to see the object from all sides to conduct a tour in the residential areas or to look and to “inhabit” the interior of the apartment to the last detail, taking into account the lighting and other nuances.

New technologies in 3D, using game engines, provide an unprecedented opportunity for the customer and construction workers to assess the future space visually, to study the details using the navigation, to discuss and to agree on the changes. It turns out that you can edit the building long before doing its drawings on paper.

Benefits of 3D for Developers:

•    the ability to visualize the ideas on arrangement of land plot or repair of housing, regardless of the scale;
•    demonstration of several solutions in each particular case, and many methods of finishing sets, variations of colors etc.;
•    clarity in the relations with the customer, rapid approval of the final plan.

In addition to these practical and obvious items, there are a number of advantages of the marketing character:

•    colorful and “tasty” submission considerably wins in modern society, as three-dimensional graphics with voluminous details gives a comprehensive view of the project;
•    an easy way to demonstrate the innovations and non-standard solutions in architecture;
•    access to new markets through online channels as a visually-performed portfolio can be presented on the website or  other place.

Three-dimensional graphics is a great opportunity not only to look at pictures, but also to experience the atmosphere of the future masterpiece, as feelings and emotions is a direct path to the successful implementation of the project and to the satisfaction of the parties.

Author: Maxim S . © Copyright Vrender.com  2016.

Selection of the surrounding landscape of the building by means of visualization

The skillful combination of architecture of construction with smallholding creates true masterpieces of beauty and aesthetics. Selection of the shape and style of the building is not easy, and even more difficult to link it with the surrounding buildings and vegetation.

To help the modern landscape designers, many programs have been developed that perform a visualization of the ready object in a two-dimensional image or video with many points of view on the three-dimensional object and this is regardless of the size of buildings and the land beneath it. There are also tools on the interactive engine, for a virtual tour in the future house.

construction-visualization  infrastructure rendering  infrastructure 3d visualization

The landscape design itself solves several practical issues at once:

•    it helps to smooth the unnatural geometry of the building and to enter non-standard architectural solutions at existing landscape;
•    to deal competently with the different altitude of area or irregularities of boundaries;
•    to combine the existing infrastructure with the beauty of flowers and trees;
•    to hide unsightly items on the territory;
•    to pick flora and the color scheme;
•    to complement the project with functional and decorative items: alcoves, fountains, ponds, sculptures etc.

Benefits of visualization in the design of the area

Since the purpose of landscape’s design is the harmony between the aesthetic properties of the object and its practicality, the possibility of visual assessment at the design stage holds great promise for editing and for productive dialogue with the customer.
Rendering is used already in the earliest stages of the development of the landscape concept.With the help of software, it is easy to handle material from sketches, because image editors save the coordinates of the object, done by designer or architect. On the basis of these images, the future house with its land plot may be built.

landscape rendering  how-make 3d visualization  architecture 3d rendering

Powerful computers allow to edit an object in real time during the discussion with the customer or to create multiple images with some differences. Visibility of the process will be useful for both the designer and the client:

•    It is easy to make the changes to the program layout: to lift a hill or to form lowland, to install or remove a cascade of lakes or to delete a group of decorative elements.
•    With the rendering programs, it is easily to model the external view of estate at any time of the day and of the year, color palette may be formed based on this, depending on the plants’ life cycle. The calculations help to determine the size of the plant, which will affect the illumination of the room.
•    Hardware processing of graphics allows to calculate the artificial lighting sources in the dark time of the day. And to figure out, how will the lamp of cold or warm glow affect on the general atmosphere, to evaluate capabilities of color illumination.
•    The software allows viewing a combination of styles of individual elements, to receive a general view of the house in the landscape, or to see individual parts, as well as their texture.
•    Professional botanist or gardener can assess the compatibility of plants and the prospect of their interaction. Visualization for client is an opportunity to see the floral ensemble.
•    Comprehensive visual space can become an integrating element in the work of the architect, florist, designer and contractors.

Visualization provides an unprecedented opportunity to evaluate the appearance of the finished construction, so it is widely used by developers around the world for marketing policy, to attract new buyers or investors for construction projects of various levels.

© Copyright Vrender.com  2016.

Technology of 3D Visualization

Modern technology of 3D visualization is a kind of three-dimensional computer graphics, which makes it possible to design objects of very different complexity.

This technology has already earned popularity among designers because it allows the creation of three-dimensional objects of any shape, which then can be studied in every detail: from any angle, at any point, it can be shown taking changes in the lightning into consideration. 3D visualization is the process of creating three-dimensional volume, lifelike images on the basis of a special computer program. The most common 3D developers use such programs as AutoCAD,  Artlantis,  Archi CAD, 3D Studio Max.

Technology of 3D Visualization  3D visualization technology services

The main advantage of 3D visualization technology for the customer is an opportunity to see how your interior will look in reality, including the smallest details.

The three-dimensional design of the new interior of your apartment, newly built home, or renovated office will save time and energy and will give a professional approach to the repair process. In addition, this approach allows advance to make all the necessary changes to the interior to prevent in a future very common situation, when the final result of decoration or furnishing is not at all what the owner dreamed of. Visualization of the interior is a photorealistic image of the interior and exterior of the premises with the configuration of any complexity.

3D visualization technology  3D visualization service

The process of creation starts with careful measurement of the size of the premises and places of communication.

After that, a virtual decoration is performed based on finishing materials offered to customers, furnishing, the choice of interior colors, etc. This technology is widely used throughout the world to create the interiors of houses, repair, and decoration of offices and hotels, development of the design of restaurants. One of the main features of 3D Visualization technology is to create a sense of presence. This enables the customer to assess in advance, what will be his or her future interior, to do a virtual tour of all the rooms of the house, from the living room to the bathroom and a balcony. The ability to examine carefully the details and features of the project, to correct and to change, if needed, make the process of agreement enjoyable both for a designer and for the customer.

three dimensional design

Another fashion trend is the visualization of exterior and architectural visualization. It is the process of creating three-dimensional images of an object with a demonstration of its external characteristics. As the object, there may be a building of any size and purpose: a soccer field, a garden of a private house, parking, a children’s playground, aqua park.

3d-rendering-technology

 

3D visualization technology in the field of architecture and construction is used in the design of facilities of very different scales: a separate building, courtyard, urban area, and the whole city. When creating such a project, the future infrastructure and landscape of the object, its architectural and natural features taken into account. Without the use of visualization technology, it is difficult to imagine the work of the major companies, involved in design and construction. In recent years, 3D technology has become not just a convenient working tool, but also an effective way to attract investments. After a three-dimensional image of the object, it is possible to coordinate projects with the customer quickly and efficiently, to make the necessary adjustments in a timely manner. Together it all saves time and money, which is the main secret of success in any business.

 

 

What do you need to know about 3D-visualization?

Usage of the technology of 3D-visualizing during the creation of visual images of various objects every day gain more and more popularity. For example, during the construction and maintenance, using 3D it is possible to visualize the future project (interior, exterior, single object), taking into account the smallest details. 3D visualization or 3D-rendering is a three-dimensional image of the object that is created using a special three-dimensional computer program.

3d visualization service 

Today, it is almost impossible to imagine the functioning of an area of design and construction without the use of 3D technologies. Another important point is the presentation of the developments. Using three-dimensional images makes the process of communication between the customer and executor more easy and more productive. 3D images will help to consider the draft from all sides, evaluate all the pros and cons, to make the necessary changes on time. This allows us to save time and money seriously because even the most professional and detailed drawing is not capable to display all the details of the object.

3D Renders

What are the main tasks of 3D visualization?

3D visualization is a versatile technology, but it is most often used in those areas where it is crucial to have a very detailed representation of the object. First of all, we are talking about the following areas:

•    Design, architecture, construction,
•    Repair and restoration works,
•    Design (projecting and performing of interiors and exteriors),
•    Preparation of the presentation of objects and groups of objects (house, car, boat, garden, etc).

Types of visualization:

1. 3D visualization of exteriors

3d visualization  visualization service

The creation of 3D images of architectural objects allows us to see and consider all the features of the project as a whole. In this case, the technology allows us to solve a number of serious issues simultaneously: the creation of projects of individual objects, the possibility of landscape planning around this object, and the probability of inclusion of an object in an existing landscape (complex).

2. 3D visualization of interiors

exterior visualization  Residential visualization

3D visualization of the interiors is most often used in case of the need to present an object to the customer or to a group of customers (your target audience). An example would be a visualization of a design project of an apartment, where design solutions and interior passages are clearly demonstrated. A 3D project is a mobile tool for demonstration, which highly accelerates the process of negotiation and discussion. The main advantage of 3D visualization in this case is a real saving of time and effort both of the customer and of the performer.

3. Subject 3D visualization

This type of visualization is used to create three-dimensional images of specific objects: furniture, techniques, art, advertising leaflets, packaging, and much more. In this case, the objective 3D visualization is transformed into an indispensable tool for the creation of content of resources: websites, online stores, and catalogs. Three-dimensional visual product is in many ways superior to usual photograph. This is especially required when the developed object does not exist in reality and it is simply impossible to make its photo. Another important advantage of 3D visualization is the ability to use these images for 3D printing. This is useful in case of the need to create layouts and visual educational aids for various purposes.

4. Visualization tools

The quantity of special programs for the 3D-visualization grows constantly. The creation of new applications in this field is one of the most popular areas of programming. Already existing tools are constantly updated with new features. This says that the ability of 3D-imaging technologies increases each day, opening new prospects for customers and performers. Today, the most popular programs in this field are 3D Studio Max,  Sketchup, Artlantis, ArchiCAD,  and others.

The use of 3D Visualization Service

3D Visualization is used to create animated commercials, layouts of interiors and exteriors in volume, movies and computer games with three-dimensional graphics. Visualization is indispensable wherever you need to create a copy of an imaginary object.

3D visualization is most often used for demonstration at various exhibitions, presentations and conferences. Three-dimensional imaging allows to see the original design idea, the future project, any existing objects or invisible ones. It allows to demonstrate visually the trends of different products – from food and its packaging to new models of equipment.

3D visualization is also used in:

  • printed promotional products;
  • creation of clips;
  • architecture; industry; scientific or educational projects;
  • design of the interior and exterior, and so forth;
  • 3D rendering.

3D visualization is closely connected with three-dimensional modeling, because on the basis of the 3D model, the image will be built in three-dimensional space. If you do not use the 3D model of the product or the program for 3D rendering, but simply create an image of it using visual editors, it will be the usual two-dimensional visualization. Visualization process takes place in several stages:

  • creation of a 3D model of the object;
  • creation of scenes of environment around an object;
  • texturing;
  • setup the proper lighting;
  • camera setup, selection of successful angle; effects adjustment.

3d rendering 

Rendering is one of the components, visualization steps. Rendering allows to receive the final image of a three-dimensional model as a “flat” version. Depending on the complexity of the object and the desired quality of the received images, rendering may take from a few minutes to dozens of hours. Power of computer also affects its speed.

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Various 3D programs are used for imaging. Many of them have a rendering function, and some require to have additional software installed. So, here are some of the program for 3D visualization and rendering:

3Delight , 3ds Max, AIR Angel,  Arion Renderer,  Artlantis Render , AutoCAD, Brazil R/S, BusyRay, Cinema 4D, Final Render, Fryrender, Hypershot, Holomatix, Renditio, Indigo Renderer, iray, Kerkythea, Keyshot, LuxRender, Mantra renderer, Maxwell Render, mental ray, Octane Rende,r POV-Ray, Render DotC, Render Man, Rendition, Sunflow, Turtle, V-Ray, YafaRay

The interior design, architecture, construction

3D Visualization of the interior or the building using computer programs attracts interest relatively recently, as earlier models were made ​​of cardboard or other special materials. Today, 3D-visualization of the house is an important step before starting the construction process. This technology allows to see the finished object and to make changes if necessary.

Three-dimensional visualization is used during creation of advertising of the interior or whole building to show a proposal to customers. The peculiarity of advertising in the field of construction and architecture is that it offers something that does not exist yet. For example, the advertisement of the residential complex shows the result – the user sees the image of finished buildings, while their construction can only begin.

Who uses visualization  Who need Architectural Visualization  What is 3D Visualization

 Science and Technology

In this area, 3D-visualization is used primarily for the design of technical products. Modern technologies allow to create a visualization of the object that is in design, as close as possible to the actual look to evaluate it visually. The three-dimensional model of the future mechanism makes the work of the design engineer faster and easier, eliminating the drafting itself. Often customers need to elaborate the unusual design of everyday objects. In this case, the visualization process helps to demonstrate the solution of designer.

Advertising and Marketing

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Advertisers increasingly use 3D-visualization of objects, when creating animated commercials. The shooting in the real world do not give such an attractive picture, as with the use of animation. The advantages of using a three-dimensional visualization in advertising are:

  • it allows to create fictional characters;
  • 3D-object looks more attractive than in real life, conveying the necessary qualities of the proposed product better;
  • makes it possible to create a finished layout of the advertising banner and to see how it will look like.

Cinema, computer games, animation

3D-visualization has entered and entrenched in the film and game industry, apparently, forever. Modern person hardly imagines a favorite game without three-dimensional characters, or a film – without of 3D-graphics.

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3D-visualization is the process of creation of three-dimensional image, fictional or as close as possible to reality. The capabilities of this technology are unlimited – it is possible to create objects of all shapes and sizes, to experiment with colors, to change and to transform them. However, the main advantage of the three-dimensional imaging is that it allows to create models of spectacular images, amazing paintings and intricate characters that are born in the human imagination.