3D Architectural Visualization Services

Though still photography, 3D animation and film provides photorealistic images to us, but they have also some limitations. 3D architectural visualization process enables professionals to produce synthetic images with photo-realistic quality that provide a comprehensive visualization of the project. The image assists viewers to understand the intent of the project and the design of the building interior and exterior in an efficient manner.

3D Architectural Visualization


When an architectural model is made photo-realistic by executing the 3D rendering process, it is required to apply lighting effects to the model because lighting effects play a crucial role in enhancing photo-realism of the model. When the lighting effect is applied, the important factors need to be considered are physical accuracy, position of light sources and authenticity of light sources. Using 3D visualization technique, it is also possible to prepare daylight as well as night view of the building model. Therefore, viewers can easily understand how the building will look in different time of a full day. For fulfilling the requirements of lighting effect, HRDI light probes are used with progressive refinement radiosity. The images created by executing architectural visualization process are very eye appealing and the calculation time is proportional to the number of samples per patch.

3D Visualization Services


When professionals add textures to the model, they mainly focus on the color, diffuse, luminosity, glossiness, reflection, refraction, transparency and bump aspects. All these surface properties are adjusted in the surface editor of the 3D rendering software as per the clients’ requirements.

3D Visualization

3D Rendering

Computerized 3D rendering process facilitates an easy and automated way to make everything photo-realistic by adding appropriate color, texture, lighting effects, texture and shade. A light probe is utilized to gain a highly effective panoramic radiance map near the location where the building will be rendered. The light probe is basically a camera focused at a mirrored sphere and a configuration generally used for acquiring environment maps. With the assistance of photogrammetry and 3D scanning process, a geometric model of the scene is developed and the model is mapped with radiance values that are measured using light probe. The distant external scene, internal scene and synthetic object are made photo-realistic with global illumination and the image view is made same as the background plate. The outputs are composited into the background plate by using 3D visualization techniques.

3D architectural visualization process has made possible to get a lifelike view of a building before it is built. Hence, it is very important for any kind of building project.


What Is 3D Rendering, 3D Modeling and 3D Visualization?

The fashionable 3D architectural rendering modeling and visualization expertise offers a full 3D (third-dimensional) view of any house or building. 3D animations or views are used extensively in constructing and building business allowing stakeholders to visualize how the dwell venture will look like. With 3D modeling, renderings and 3D visualizations you’ll be able to have a wonderful opportunity to play together with your imaginations or thoughts.

What Is 3D architectural illustrations

3D architectural rendering and modeling is an inventive process.

3D rendering for a constructing mission usually involves real looking lighting, textures and supplementary results to your landscapes or buildings. Architectural visualization additionally helps you determine life like shade for constructing exteriors and interiors.

Designers are now capable of present potential purchasers what a completed product will look like, as an alternative of simply describing it or hoping that someone is able to visualize the end product from sketches and blueprints. Even though there are a variety of functions for 3D rendering from the standpoint of sales, there are also many benefits for the designer.
3D architectural renderings aide in encompassing the large picture of architectural designs. Not only will you be capable to render a single building in a practical method, but you’ll be able to create whole complexes or neighborhoods.

Here is an example of how 3D architectural illustrations can help.

In case you are planning a subdivision of residential properties, you can easily render the whole avenue with quite a lot of housing designs and landscaping schemes. Utilizing 3D renderings will aid you to see how all the pieces fit together for overall aesthetic appeal.

Along with helping with the large picture, 3D architectural renderings will assist you to see you remaining design from multiple angles without having to do a number of drawings. Not solely does this save a substantial amount of time, but it surely also negates the all-to-typically human error. By utilizing 3D architectural design, with the easy click on of a button or the scroll of a mouse, you will be able to see how your building or design appears to be like not simply from the front, however from each possible angle.

What Is 3D Rendering

3D architectural illustrations can even make it easier to to simply establish design flaws and work on fixing them earlier than the bodily components are put into place. In addition to the sensible benefits of viewings and eliminating errors, architectural rendering may also allow your creativity to movement with out the time constraints of drawing. It’s merely a matter of playing around with the software to experiment with a wide range of designs and forms.

What Is Rendering

Not solely will 3D architectural renderings show you how to with the larger parts of architectural design, however it would additionally make it easier to with the small particulars, corresponding to interior design or texturing. As a result of 3D rendering makes use of practical lighting, shading and house, it is attainable to see how various parts will interact with or be impacted by your design.

As an example you might be designing an workplace advanced and also you wish to see whether or not or not the home windows on the first floor will allow sufficient gentle to enter. With 3D architectural illustration, this is not only possible, however can also be very easily done. This will help you make minor corrections to excellent your design. This can be very helpful, especially when you find yourself below a strict time frame.

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3D Rendering Services – Visualization of Building Architecture

Enhanced 3D Visualization and a clear vision in mind regarding the building architecture prior to its actual construction are invariably beneficial for Architects, Builders and Engineers.

Quite a lot of services are available which facilitates them to provide detailed as well as clear 3D Visualization of the building. Among them 3D Rendering Services are being widely used across the globe. There are a plethora of benefits that make 3D Renderings Services which has made them extremely popular.

3D Rendering Services architecture

A few of them are enlisted below:

  • Efficacious marketing as well as advertising technique and is without a doubt far more realistic way for Architects, Engineers and end users to convey their ideas.
  • Helps in attaining high level of detailing in the project and enables to exhibit design plans from distinct angles at affordable costs.
  • Virtual Model generated using 3D Rendering before construction enables you to try out more with the furnishing and exteriors.
  • Various advanced software’s and plug-ins available today assist you to generate accurate as well as error free 3D Models and Animations which enables photorealistic visualization.

3D Rendering Services are basically sequence of processes utilized in the approach of converting 3D Wire-frame models or 2D images into photorealistic 3D Virtual Models. 3D Rendering Services has become mainstay of Architectural Industry these days. Architectural 3D Rendering Services helps you to have a precise notion of the building architecture much before its actual construction. If you are familiar with how your building appears to be by constructing it employing certain methods, then it turns out to be less complicated to manage entire building construction process as per your requirements.

Building rendering Services

Various advanced Software’s such as Revit, 3Ds Max together with plug-ins like V-ray, Mental Ray, etc are available in market that enables you to execute high-end 3D Rendering Services. By utilizing them it becomes possible for you to incorporate various real life elements such as day and night sky, vegetation, water bodies, people, etc in the virtual model generated using various 3D Modeling Services. Further, various other elements such as colors, textures, landscaping, etc and effects like lightings, shadows, camera angles, etc could also be incorporated in the model. These elements enhance the visualization thus imparting a photorealistic touch to the proposed building model. By setting various camera angles you can visualize your building architecture from various angles and perspectives.

3D Rendering Services has also emerged as an extremely beneficial tool for project proposals as well as for visual presentations of an architect. These presentations comprises of structural as well as non-structural designs such as houses, commercial buildings, golf resorts, landscapes, etc. To make the 3 dimensional presentations more realistic as well as dynamic, Architect utilize various 3D Animation Services. 3D Animation Services includes generation of 3D Walkthroughs and Flythroughs, which provides you with a feeling as if you are having a virtual tour of the exterior as well as interior of building architecture. It is also possible to integrate building model with an existing or rendered site with the help of photomontage.

Building Visualization 3d Services

Thus, 3D Rendering Services are extremely beneficial in Architectural Industry for comprehensive visualization of Interior as well as Exterior of the Building before construction.

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Architectural Projects 3D Visualization

You will receive the most detailed image of the object with the help of experts. We need only a minimum of documents. Three-dimensional visualization can take place in several stages.
At the initial stage, we need key drawings to make a building in scale. Of course, the more information we get the more accurate will the architectural visualization be. We need information on building materials that will be used for construction. Finishing the floor, walls, ceilings, communications and other important nuances will help recreate the design in detail. Provided samples or pictures will help convey the right colors and features of finishing.

If at the initial stage you are satisfied, it is possible to start filling the space. The 3D interior visualization will become more distinct through information about furniture, its texture, a lighting of the premises, the elements of the decor and accessories. If possible, it is desirable to supply designer with images of furniture to recreate colors most accurately. It is important to know the size of objects otherwise the image will not convey the important nuances, such as the presence of free space, the optimal placement of interior’s items and so on. So, when all the details have been taken into account, the visualizer will be ready to provide the final image, based on which a developer and a customer will be able to make a preliminary assessment. If either side is willing to make any adjustment/improvement – we are making them after the agreement.

3D visualization requires a lot of detail; that is why it can so accurately convey any idea. Visualization studio will create an image in which you will be able to see how a house, office or apartment will look like even before the construction begins. In addition, it is possible to estimate the overall concept and to see how harmoniously an object fits into the environment.

Projects 3D Services

The desire to take advantage of imaging services has become very popular among interior designers.

It extends the capabilities of planning and redevelopment of projects. In order to plan the construction of a new building accurately, you need a large number of drawings and documents. They reveal in detail the size, colors, layout, materials and other details that are important and will be involved in the construction. But an ordinary man will find difficult to understand these documents. And even more difficult it will be to imagine how it all looks like in reality.

Projects Rendering

Thanks to the modern technical equipment, we are able to create the most realistic images. The client will have an impression that she sees a photo of the object that is already completely finished. Visualization of the exterior of the building will allow considering in details the appropriateness of design in comparison with the neighboring buildings. 3D visualization of the interior will help a customer to become acquainted with design ideas oneself. The customer will not be disappointed surely because he or she sees now the prospects even before the start of construction.
The visualizer helps you to avoid mistakes and misunderstandings. From time to time, they inevitably arise in a communication of two different people who live in different professional worlds. For a person who is not associated with the construction and design, it is difficult to understand a specialist. As a result, he may be displeased. To avoid this, the visualization studio creates a three-dimensional image that recreates in detail all the initial ideas of the architect.

Architectural Projects 3D Visualization

Service on the development of photorealistic visualization helps to avoid unreasonable costs for rework, especially when the construction has already begun, or even after the building is finished. Visualization price is insignificantly small compared to the cost of re-do, which may occur if the client will be dissatisfied with the work.
The customer can see in a simple and understandable form what object will look like. He or she will promptly point out details that aren’t satisfactory. The layout can be altered, corrected or refined, which is much easier than making alterations to the already finished building.

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Vray 3.0 Interface : Explained

In this tutorial, we go about explaining every single Chaos Group V-ray 3.0 setting in detail. With this tutorial you will have a much great understand of the V-ray rendering engine. Its a great read for beginner and pros alike!

If you are having trouble configuring V-ray, optimizing your V-ray render times, or have a huge scene where the render time is just taking too long, then have a look at this free tutorial :
Lets get started!

Assign Vray Render

If you just received Vray or are new to max, remember you need to set Vray as the current renderer before you can access its settings.
1. Open the render scene dialog box.
2. Expand the Assign Renderer rollout.
3. Click the box for the Production render shown in red.
4. Select Vray from the list.

VRAY Frame Buffer

The Vray frame buffer is a cool feature of Vray. Basically it allows you to render your images in a different window other than the default rendered frame window of 3DS MAX. Also it has some features that the rendered frame window does not.

VRAY Frame Buffer

VRAY Global Switches

Lots of important things here. By checking or un-checking the boxes you can easily enable or disable many of Vray’s key features.
Note: I often use this section to globally control displacement, lighting and the override material.
To assign an override material simply drag a Vray material into the box that says None.

Vray global

VRAY Image Sampler

Here you can choose the type of Image Sampler as well as the type of anti-aliasing filter.
Note: For the most part I use the default settings here (Adaptive Subdivision with area filter)

VRAY Image Sampler

VRAY Caustics

Vray Global Illumination (GI)

This is where all the magic happens. I typically will use the default Irradiance Map (IR Map) for primary bounces and light Cache for secondary bounces.
Notice you also have some options for post processing and GI caustics.

Global Illumination

Vray Irradiance Map (IR MAP)

The IR map is one of the methods VRAY uses to calculate global illumination. You can pick from any of the pre-defined presets or manually enter settings for a custon IR map.
Suggested IR map settings
Test Renders:
Min Rate: -5
Max Rate: -3
HSph subdivs: 30
Interp samples: 25
Production Renders:
High preset is usually good enough for me usually.
Mode: For stills, single frame is fine but for animations, Add to current map or Incremental add to current map works well and speeds up the IR map calculation.
Under options I like to have show calc phase checked just so I can visually see the IR map calculation.
Note: If you plan to not use an IR map in your GI calculation, these settings wil not be available. For example if you have QMC for primary and Light cache for secondary, this rollout will be replace with a QMC settings rollout followed by a LC settings rollout.
VRAY Caustics
Use this area to control the VRAY caustics in your scene.
Caustics In optics, a caustic is the envelope of light rays reflected or refracted by a curved surface or object, or the projection of that envelope of rays on another surface.

VRAY Irradiance Map

light cache

VRAY Environment

This is definitely an important rollout. It your environment is to high it can cause your scene to look washed out. Too low can cause it to look dull. I find that .3 works well in most cases of course that all depends on your scene.
Note: Environment light does not pass though geometry unless the geometry is transparent.
If you want to use HDRI lighting simply drag the V-ray HDRI from the material editor into the open slots (none buttons)

VRAY Environment

Vray Camera

Here you have global control over all the V-ray settings.

vray camera

Vray System

There are lots of useful options in this rollout. For the most part I stick with the default settings.
Notable Settings:
Render region division: changes the bucket size. (the box that draws the pixels at render time)
Region sequence: The path the buckets take when rendering the image. I prefer top to bottom but there are many options.
Frame Stamp: enabling this automatically embeds useful information at the bottom of your image such as V-ray version, filename, frame #, render time etc.
Object Settings: use this to enable or disable Vray features for specific pieces of geometry.
Note: this can also be accessed by selecting geometry, right clicking in the viewport and choosing V-ray properties.

Well that explains almost every important V-ray settings panel.
We hope you learned from this tutorial or found it useful.

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The Concepts of 3D Architectural Visualization

3D architectural visualization is a graphical representation of an object that allows estimating the future construction. It is possible to present the external features of the planned construction by the demonstration of a project from different angles in photo-realistic graphics.

Architectural visualization is a technique to create images that will accurately reflect the planned construction in the background of the surrounding area before the start of construction. It is used today almost by all architects, as a means to live and vivid demonstration of the project proposed by the customer.

The aim of 3D architectural visualization is an effective advertising of an object, which provides it fame and trust. This method ensures the creation of an image of the advertised project, as well as the formation of the necessary conditions around it.

The process of creating three-dimensional architectural visualization is more complex than just the usual static architectural drawing. The quality of a video depends on the elaboration of every detail and the correct storyboard of a video.Thus, three-dimensional imaging is an excellent marketing tool. A bright three-dimensional presentation of a residential complex or a shopping center will be a significant argument in favor of the success of the plan and will attract new investments.

It is much easier to receive the approval of investors when there are realistic pictures of the future object in front of them, not just your promises. Visualization allows making the idea tangible and, therefore, more convincing than words. With such a support, nothing is impossible for you: just show the customer the interior of a house in the moonlight, or let him “walk” in the yard of a residential complex.

Visualization of architecture facilities is performed in two types of the graphic image, different from each other by the method of performance: manually and by means of computer capabilities. The first option will allow creating an image according to the rules of descriptive geometry. In the second option, the artist uses a 3D professional programs. In any case, the result of work gives the most realistic photographic image of the future areas, enabling the possibility of cost evaluation and selection of the final version, corresponding to the client’s financial capabilities.

Before you begin designing models of three-dimensional format, architects need to be provided with drawings of floors, facades, relief (roads, trees, landscapes) in order to make studio of 3D imaging evaluate and calculate the exact cost of the work. Presenting the object from the most profitable angle, 3D architectural visualization is an effective tool for product’s promotion and it helps to attract investors.

The 3D Architectural Visualization is used:

•    in the creation of videos,
•    in presentations of architectural object,
•    during the creation of a virtual tour,
•    on sites of construction companies.

Using photo-realistic images, you can see how the externally even non-existent building will look like. Therefore, 3D visualization of architectural projects is a powerful tool for building companies. It is easily perceived by both a consumer and a client. The photo-realistic image allows acquaintance with the appearance of an external outlook of future buildings. Due to this, it is possible to see all the flaws of the project immediately, as well as compliance of an architectural concept of all objects in the vicinity.

Three-dimensional architectural visualization is ordered by not only architects and architectural companies, but also by designers to demonstrate interior, furniture, etc.
It gives the opportunity for advertising agencies and construction companies to compete on the market. In addition, the use of 3D technology is also common among individuals who want to make repairs to the exterior of the house.

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