How 3D animations promote your project sales

These days, it isn’t easy to find a market that is not competitive, and being able to penetrate such a market can be a significant challenge, mostly if one is relying solely on word of mouth and other traditional methods. 3D animation has penetrated various industries, including architecture, construction, real estate, interior design, etc. Its immense benefits are visible. 3D animation is the trick you’re looking for to boost your project sales, so rather than tell your clients about your project, you can show them.

However, before we discuss the benefits of 3D animation, here are two kinds of 3D animation:

Animated fly-through
Animated walkthrough

An animated fly-through is a 3D video rendering of a project at its finished stage. It gives an overview of what the project will look like in real-time when constructed. These videos help provide clients and potential buyers explicit imagery of the project, leaving little to nothing to their imaginations and helping them make informed decisions and speed up signing the agreements and closing the deal.

The difference between an animated fly-through and an animated walkthrough is thus:

Although both showcase the finished product of the design, a fly-through focuses on the exterior of the building, giving a bird’s eye view and showing the building’s environment, landscaping, roofing materials, window frames, garage doors, recreational spaces, etc. This can be a selling point for the building as people might begin to envision the activities they can have with their families within the environment. This can generate an emotional response while a walkthrough focuses on the building’s interior, showing the floors, lighting fixtures, door hardware, cabinet fixtures, and furniture, allowing you to have a lived-in experience of the building.

These tools have the same primary objective, which is to promote the sales of the project. Read on, and I’d show you how you can upgrade your project sales and boost your brand visibility with 3D animation.

Get your audience to look again

It is a well-known fact that images capture the attention of people faster than text. Many advertisers have used this tactic to their advantage by using bold and captivating images to capture the hearts of their market. Rather than write lengthy details about the project or proposal, an image that captures your project’s content and allows easy assimilation should be used. To this effect, a 3D image is more likely to draw a response from the target audience faster than a flat 2D image. 3D images are more practical as they give you a realistic and an “easy to relate with” image compared to 2D images that are mostly theoretical and complex. In most cases, they can only be interpreted by the professionals in that field.

By providing a 3D video rendering, you not only capture your audience’s attention, but you sustain it while providing more information about your project without boring them off. The 3D video rendering will maintain audience attention because it will show how their project will be at the finished stage. It will enlighten them more and help them to understand the project more. It will most likely impress your audience or client.

Motivate conversation

Once their attention has been captured and sustained, it will motivate a conversation between you and your client to express their thoughts, ideas, concerns, and the like concerning the project. 2D presentations hardly spark any engagement because of the lack of interest in the project birthed from difficulty in understanding the project. 3D renders make your project easy to relate with, hence provoking your client or audience’s reaction or sometimes emotions. They become more interested in your project and your brand and are more likely to patronize you because of the trust they have in your brand.

Brand marketing

In any market or industry, your brand is your identity. It sets you apart from others and gives you a competitive advantage in the highly competitive market. 3D rendering helps to promote that brand and keep you in the minds of your audience. While your competitors may still be relying on 2D blueprints, taking it a notch higher will set you apart because you will be perceived to be abreast with modern technologies. This will increase your audience’s trust level for your brand. 2D blueprints are also easier to forget than 3D renders. They allow you to express your individuality and uniqueness with your choice of materials, colors, etc.

Redirecting website traffic

The state of your website has a direct effect on your client influx. It gives the first impression of your capabilities and gives reason to your potential client whether to work with you or not. Including 3D renders in your content list for your website will boost clients’ flow to your website, generating traffic. The 3D video will do some magic as they will even double your numbers. Using SEO’s (Search Engine Optimization) such as 3D video rendering will put you among the top search results. This will increase your brand awareness, exposure, and visibility. Putting your brand out there is not enough as it will only attract site visitors. The use of 3D renders and 3D video renders on your site will encourage those site visitors into clients.

Increase the value of your Return on Investment (ROI)

3D renders allow you to spot errors or mistakes head-on and decipher solutions to these errors before the project is built in reality, thereby enabling you to cut the cost of unnecessary repairs. This helps in saving costs and increases the ROI on the project.
Creating a distinction between you and your competitors could land you your next job or contract.

So, if you want to leave your clients with no other option than to patronize you, introducing 3D rendering to your work should be your next line of action.

Author
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Robert Brice

3D Artist at Vender Company

CG artist with 17 years of experience in architecture and 3D rendering projects for real estate investors, architecture designers, constructors.

Have extensive experience and great knowledge of 3D visualization, Virtual Reality, 3D Modeling, and digital image production, retouching, and composition both for stills images and animations.

Proficient in 3D Art and Animation (Maya, 3DS Max, Zbrush), Rendering/Texturing (Substance, Quixel, VRay, Arnold)