How Interactive Visualization can Improve Sales of Real Estate

The sales department is one of the main marketing tools in selling the real estate. Its productivity depends on many factors: the professionalism of the staff, the convenience of the location of the office, the ergonomics of the interior, the quality of printed advertising. Modern buyer will rightly doubt the seriousness of the intentions of the construction company, which opened its sales office in the middle of the construction site, as well as if it uses black-and-white prints or copies of handouts to show advantages of its building complex.

The most effective matter of the sold product can be achieved with the help of a new tool named interactive visualization.

Virtual Walkthrough

Using special applications, which are often developed based on game engines, one can make a virtual walk-through the residential complex. As a rule, such programs are developed with the first-person view. A walking tour can take place either in front of the computer monitor or use virtual reality glasses. A quality application will allow the buyer to look into the chosen apartment, see options for its planning and finishing, walk in the halls and public spaces.

Informative Interactive Visualization

Informative interactive visualization is a more complex and technologically advanced tool. As a rule, the first acquaintance with the object occurs at a distance, as if from a height. One can move into the object in a few clicks. It is usually represented as a conditional constructor. One of the options of such visualization is a multi-touch table with a special 3D application in it.

With the help of this tool, the buyer can become acquainted with the 3D model of the urban area in which the property is located, its infrastructure, traffic intersections, and sightseeing options. Various filters and settings allow the accurate picking up of an apartment according to the investor’s requests, comparing the layout of various rooms in panoramic mode. The selected layout can be immediately sent to the mail or to the printer.

Using interactive visualization allows providing the customer with answers to almost all their questions. Numerous studies have shown that a person remembers 15% of the auditory information and 25% of the visual information. But combining two types of information makes it possible to achieve 65% of perception, thus increasing the productivity of the sales department.

Vrender Company 2018