3d Architectural Visualization Blog

Real-time 3D Architectural Visualization

Real-time 3D visualization allows to rotate object in a real time, to zoom it, to display different information when hovering the cursor over the details of the model, or even to walk inside of the building which is not yet constructed.

Unreal Engine rendering service  real time rendering service

Real time 3D visualization  Lumion rendering service

Real-time 3D architectural visualization can be implemented in a standard web browser or in a mobile application.
Industry of dimensional visualization comes very closely to the moment when finished result can be obtained in real time, without spending valuable minutes / hours / days to render a scene.

Architectural Visualization becomes easier, more intuitive; it no longer requires continuous fine tune of the huge number of parameters.
It is suffice to add three-dimensional objects in the scene, to assign them the necessary materials and to receive an immediate great result.

At GDC 2015, Epic Games has presented the real time scene, titled A Boy and His Kite: An Animated Short


The landmarks of Epic team were short films from Pixar – small scene demonstrating how strong their Unreal Engine became and how it can be used outside of the gaming industry.

Outside of the traditional market of game engines, Epic also found the use of Unreal Engine among directors and visualization specialists. This spread beyond the traditional games for usage in architecture has become a turning point. At the moment, the engine is very strong – physically correct illumination, ray tracing, subsurface scattering and complex work over the environment – the use of all its features will only expand with time.

Lumion is a software solution for architects, urban planners and designers with a powerful set of tools for 3D visualization in real time.


It is ideal for creating videos, static renderings and for creation of lively dynamic presentations. It is compatible with other packages of 3d graphics (Sketchup, 3ds Max, and so forth).
Instruments are enough in quantity; they all use different approaches to visualization and different technologies.
It seems that soon we will be able to see a desperate struggle for the hearts of people in this new field of creation of digital content.

What is the Architectural Rendering Service?

This is a kind of service in a three-dimensional computer graphics that allows to create 3d objects of any size. This means that you can see how your house or apartment, office, part of the city will look like, to see all the details and nuances before the start of its construction. Or to change textures and materials of an existing building. 3d Animation allows to see the future object that was created for you, from every angle, from different points, in various lighting conditions.

rendering services  rendering service  architecture rendering service

architectural renderings  architect rendering service  3d rendering service

Modern 3D-visualization opens up new possibilities, such as, for example, the opportunity to see the interior or object from any angle, in any color or texture. Realism of 3D-visualization depends not only from the skillfulness of 3d visualiser, but also from the quality of the used equipment, since powerful computers are required for the creation of high-quality images.

With help of Architectural Rendering Service, it is possible to look clearly at what has been presented so far only in drawings, sketches and on words. 3d imaging technology allows seeing the future object, interior or anything else, and to assess it as objective as possible. That is why this technology has become a must-have for architects, designers, developers and real estate agencies. Using it, it is possible to present the project suchwise so all the ideas will become apparent to the client at once.

Vrender Rendering Service Company offers performance of 3d visualization and animation of different issues:

  •  Exteriors renderings
  •  Interior rendering
  •  Architectural animation
  • High resolution renderings for printing
  • Architectural Plan Rendering
  • Public buildings rendering
  • 3d panorama

 

Architectural Rendering Company Services

Architectural Rendering Company uses the technology of three-dimensional graphics and 3D modeling, allowing increasing the quality of advertising of your products and goods, immovable property, and buildings at the stage of development. We will help you to reveal the idea, to win a tender, or to sell the object successfully. Our company provides high quality of images and strict adherence to deadlines, regardless of the complexity and specificity of the project.

rendering for sales  Rendering Architecture firm usa  rendering architecture company  3D renders company

restaurants rendering  Rendering exterior Architecture company  Rendering exterior company servoce  vrender rendering company

We offer such rendering services:

• Architectural projects;
• Visualization of interiors;
• 3D illustrations for websites and commercial;
• Exteriors of buildings and exciting new homes under construction;
• Visualization of the territory with architectural objects on it;
• Modeling of objects.

Vrender company operates on the market of 3D rendering for 15 years and has huge experience. We have executed many visualizations of architectural objects. We cooperate with design and architectural firms, creating quality 3D visualization for their projects. Our portfolio contains dozens of examples of excellent works of dissimilar complexity.

Taking your order, we guarantee:

• The accordance to drawings & specifications;
• Compliance with the agreed terms;
• Accuracy of performance of your ideas;
• Guarantee of quality of imaging and of graphics.

You can become acquainted with our architectural rendering portfolios on this page. Our pricing policy is democratic, and the cost of services is in the middle range. You can order visualization simply by sending a request or by calling us.

Come to us and we will help your project come true!

What is V-Ray?

V-Ray is a rendering system (of visual imaging), developed by Chaos Group (Bulgaria). The first beta version of the V-Ray renderer has appeared in 2000.

V-Ray works as a plugin for Autodesk 3ds Max, Cinema 4D, SketchUp, Rhino, TrueSpace7.5, Autodesk Maya, as a separate Standalone module, and Blender (by means of Standalone module).

vray-ambient occlusion  V Ray is a rendering system  V-Ray works as a plug-in

V-Ray is a ray tracing renderer, which has several algorithms of calculations of Global Illumination:

• Light Cache,
• Photon Map (photon card),
• Irradiance Map,
• brute force (QMC).

There is a possibility of choosing different algorithms to render reflection and re-reflection of Global Illumination.
V-Ray had demonstrated itself well in many areas of visualization due to its flexibility and wide range of tools for the integration with pipeline of various visualization studios, whether they were animation or architectural companies.

sub surface scattering  V-Ray RT

The main advantages of V-Ray are:

• it supports Distributive rendering;
• it has many flexible settings of picture’s quality to produce good results in a reasonable time;
• it has in its functional large and constantly expanding range of materials that can imitate the certain properties of objects, such as sub-surface scattering;
• adds in 3ds Max procedural textures and utilities that facilitate work with scenery (e.g., v-ray multisub texture and v-ray edges texture);
• it supports the outcome of own Render Elements (passes) for further assembly in compositing programs.
The main disadvantages:

• the complexity of work with Global Illumination when animated objects exist. Animated objects cannot be illuminated by means of fast interpolation methods (such as Light Cache, Irradiance Map), and only very slow brute force remains; the same logics works when visualizing materials that require interpolation such as SSS;
• extremely slow rendering of transparent objects. When imposing such objects at each other, visualization slows down in many times;
• the module V-Ray RT (Real-Time) is not finished yet, so it does not support significant quantity of main functions of V-Ray and this makes work with this module not full.

What is visualization? Definition of visualization?

What is visualization?

The main objective of architectural visualization is to show the appearance of the object to designer or to architect.

It helps to identify the need for changes to the project before the start working on its construction. Client requires 3D visualization to see how his house or apartment will look like after the construction or renovation.

Architectural Visualization is a three-dimensional modeling of objects of architectural design or interior using computer graphics. Modern software allows showing a simulated object from any distance and any angle.
The expenses for rendering are always justified, especially for complex and large-scale projects. Re-do can cost much greater amount. Using modern technologies helps to avoid disappointment and unnecessary expenditures. The visualization shows the result needed for a preliminary assessment at the stage when you yet can fix anything.

Architectural visualization allows seeing and analyzing the various options for the use of materials, choosing colors. Selecting the illumination angle makes the image as realistic as possible.

3D visualization is indispensable at exhibitions and competitions for the quality submission of the project.

3D design

Three-dimensional graphics is more informative and clearer than any drawing or layout. It allows seeing the interior from any angle or future construction, organically put in the surrounding environment.

what is render  visualization tools
Visualization is used not only for engineering and architectural purposes, but also for the commercial ones. Photo realistic images that are demonstrated to potential investors have a positive effect on the impression of the object in a whole. If the technical pictures would be modified creatively, elements of everyday life added, the composition would be thought-through, it will all enhance the effect even greater.

WHY DO YOU WANT IT?

  • A large ratio of the products promoted on websites and television nowadays are shaped with 3D visualization.
  • This number has been rising gradually over modern years chiefly because of progressions in interpretation of technologies such as Chaos Group’s V-Ray and Luxion’s Keyshot. These improvements have made it potential for 3D entertainers to rapidly generate photo realistic versions that match the superiority of averaging without the annoyance of establishing complex and lavish photo shoots.
  • 3D visualization permits for the formation of content with full mechanism over every feature of the image right down to the reflections or surface of a material.
  • The technology benefits to generate visuals that may either be unbearable to create or too expensive to create with photography.
  • 3D visualization facilities are not restricted to the purchaser product industry. Many other industries can also advantage from these services—automotive, architectural, medicinal, and pharmaceutical, fashion, and others. If visual content in any dimension is required, 3D imagining facilities may be the flawless solution.
  • Virtual Reality
    Virtual reality is a type of 3D visualization that is used in planetary flight emulators as well as games and entertainment.
  • Wearing spectacles, the 3D impression originates from being occupied in a 360-degree atmosphere.
  • The understanding is upgraded by collaborating with physical wheels, buttons, dials and pedals.
  • 3D Stills
    3D still pictures time back to the 16th century when “binocular” descriptions were observed cross-eyed. In the 1800s, stereoscopic spectators were developed. Today, 3D stills are formed with a 3D camera or a 3D lens on a regular camera.3D Cinema
    The first feature film in 3D dates back to 1922 when “The Power of Love” debuted in Los Angeles.
  • By means of the anaglyph color technique, the spectators wore paper glasses with red and green lenses.
  • Today, movie projectors differentiate the left image onto the screen contrarily from the right image, and the viewers wearinsubstantial, polarized glasses that filter each image to the correct eye.3D on Computers and TVs
    In the late 2000s, 3D rear-projection TVs were presented that irregularity left and right stereo images, demanding the watcher to attire liquid crystal secure glasses synchronized with the TV.
  • Eagerly welcomed by gaming enthusiasts, shutter glasses were part of NVIDIA 3D graphics technology and they were ultimately engaged in all categories of 3D TVs, counting front projection, plasma, LCD/LED and OLED.

Vrender 3D visualization company offers services for the creation of 3D visualization of any object. The work can be performed based on sketches and drawings of the customer.

 

Architectural 3D Studio

Our 3D Visualization studio specializes in the creation of architectural renderings in three main areas: interior visualization, visualization of buildings and structures, and landscape visualization.

First of all, You will benefit from cooperation with us!

You will receive a bright, lifelike picture of your project idea in the shortest possible time! You will be able to devote more time to the development of the project itself and think through the details, whereas we will create a three-dimensional model. Such a presentation of the project is not only a beneficial way to impress your client, but also it possesses high informational content, which is important for the future of turning your ideas into reality.

visualization portfolio
What will you receive if you choose us:

 Architectural 3D-visualization:

– Visualization of exteriors (buildings, office centers, residential complexes, villas, sports facilities, public buildings, the master plan and other objects).

  • realistic and detailed model of the project, which is in the development stage
  • our architect studio 3D will perform adjustments and changes at the main stages of the work
  • favorable shooting angles of the object depending on the specific design and the necessary mood

3D visualization of exterior

– Visualization of the interior (both of public and of residential premises)

  • 3D model walls layout
  • Floor Plans
  • Realistic presentations of your project plan.
  • Better analyzing of interior designs and scheduling.

rendering services for designers

– Visualization of objects and subjects

– Panoramic visualization in 3D– interactive 3D panoramas on 360 degrees make it possible to achieve the effect of presence on the demonstrated terrain, as well as 3D virtual tours.

What can you order additionally:

  •  4-5 final perspective images with quality post-processing
  • Facades of the designed buildings and structures
  • layout cut

We will realize the most daring and complex architectural, design, and promotional projects!

Our studio collaborates with designers, architects, manufacturers, developers, and builders of real estate.

Architectural Visualization for developers and construction companies

For Developers,Construction and Real Estate Companies – 3D-visualization, promo-sites, printing, video clips, virtual tours.

Impressive 3D-visualization is the key to successful sales at the stages of the design and construction.

•    Increasing of sales – Visualization gives the opportunity to present the subject in the most attractive way and thus gain the sympathy of the clients already at the stage of design and/or construction.
•    Receiving of investments on project’s implementation – 3D Visualization is much clearer to potential clients and investors than drawings. It effectively presents the project, contributing to the positive decision of the investor.
•    Agreement of the project in the regulatory authorities – Technically accurate and artistic visualization is credible to win trust of regulatory authorities. It provides visibility and makes it easy to prove that your project fits perfectly into the surrounding landscape and does not violate the required standards.
•    The efficiency of investments – Visualization provides a rapid return on your advertising investments by increasing sales.
•    Clever advertising – You can use bright and attractive visualization on the promo sites, in presentations, on advertising banners, catalogues and in other promotional products.
•    Savings – Thanks to a thorough technical development, visualization helps to identify and correct possible mistakes made during the design stage and thus avoid extra costs during the construction stage.

Realistic 3D-visualization Professional Visualizationvisualization portfolio

Visualization for design organizations attractive visualizationVisualization for Architect

 

For Design and Architect  Companies – 3D-visualization, Architectural 3d Models Rendering, Architectural Animation , Interior Visualization, Scale 3D-models and Virtual Tours.

Realistic 3D Visualization is an effective tool of agreement and “selling” your project to the customer.

  •  The competitive advantage when participating in tenders.Bright visualization of high quality leaves your competitors far behind, and increases your chances of winning any tender
  •  Simplification
    •   Visualization makes work with the customer much easier, because the drawings and design documents do not give a complete picture of a result. Moreover, the customer does not always have the time and desire to understand the nuances.Visualization forconstruction companies
    •   Visualization allows selecting suitable color shades and to deal with the lighting. Any changes are easier and more profitable when making at the design stage rather than at the construction stage.
  •   Reducing the time and costs for the project
    Due to the clear visual and artistic giving, visualization makes it easier to coordinate the project with the customer, saving time and money.
  •   Professional image – Visualization of objects is an important part of the portfolio, allowing you to demonstrate your level of professionalism to the future customers.
    •   Visualization is needed for spectacular professional presentation, creating thematic printing (brochures, catalogs), and, of course, for your site or page on the specialized portals.
    •   If the construction of the object will not start or the implementation would be of poor quality, you will keep “the primary source” in your portfolio – original result of your work.

What is the render farm?

renderings

Many of us have been amazed many times with beautiful landscapes in computer games and in animated 3D films, special effects in a movie and with creative solutions in ads. All of them were created using modern technologies such as rendering.

Rendering is the process of creating a flat image (picture) from the developed 3D-model. In other words, it is obtaining a photographic image by calculations of lighting (like creation of shadows, reflections and refractions of light, overlay of glares) of subjects, which makes them more realistic.
The rendering process is not an easy task. Rendering the special effects for the “Avatar” movie took about 40 million computer hours. That is, if one powerful PC was used, this operation could have finished in not less than 4500 years. To accelerate the process of calculating today, a so-called “render farm” is used.
Render farm is a block of powerful servers, “sharpened” to make rendering. With their help, you can speed up the rendering in several thousand times!

architect studio 3d

To whom it is useful for

The main customers of the render farm are design studios, who require obtaining the naturalistic images of the object under construction. As long as the building exists only in the form of a drawing, and there is an excavated pit on its place, where construction work is just at the beginning stage, the customer can already imagine a future look with the help of photo-realistic sketches. The designer can easily insert a building under construction in the surrounding landscape; to draw the people and cars that move along the street next to it, and to set certain weather conditions. In addition, the rendering process is indispensable when creating a virtual tour or when animating the future or existing building. Being home, in front of your own PC, you can easily take a walk, for example, in the mall, located on the other side of town or even of Earth.
Faster and better visualization is important also for companies engaged in the creation of video clips. The colorful presentation and memorable commercials, live three-dimensional image for the outdoor ad or for booklets – all these products can be done with technologies of fast rendering.

Savings

The cost of rental of services of render farm is quite high, but the capacity of the farm allows calculating not only single files, but also long videos.
Moreover, rental of render farm allows reducing production costs so no need to neither create nor maintain in good state the own render farm. Render farm is an ideal match for small studios and users who need to create quickly a large number of three-dimensional images or videos.

Best Rendering Engines for 3D Visualization

The process of 3D visualization is based on the usage of three-dimensional graphics and goes within several stages – designing a 3D model of the object, the scenery of the environment, texturing, setting the optimal level of lighting, selection of the camera’s angle and selection of effects and 3D rendering.

Choosing the right rendering engine can depend on various factors including the required level of realism, hardware constraints, personal or studio proficiency with the tool, and the specific visualization needs of a project. Often, professionals have experience with multiple renderers to cater to diverse project requirements.

  1. V-Ray: Developed by Chaos Group, V-Ray is a versatile and widely-used rendering engine that offers both CPU and GPU rendering. It’s known for its photorealistic outputs and integrates with software like 3ds Max, Cinema 4D, Maya, SketchUp, and Rhino.
    • Industries: Architecture, Product Design, Film & TV
    • Strengths: High-quality photorealistic renders, extensive material library, robust lighting options.
    • Integration: 3ds Max, Maya, Blender, SketchUp, Rhino, Revit
    • Usage: Offline Rendering
  2. Corona Renderer: Also developed by Chaos Group, Corona is known for its user-friendly interface, efficient rendering processes, and impressive light calculations. It’s often used for architectural visualizations.
    • Industries: Architecture, Product Design
    • Strengths: Ease of use, interactive rendering, physically accurate.
    • Integration: 3ds Max, Cinema 4D
    • Usage: Offline Rendering
  3. Unreal Engine: Though originally a game engine developed by Epic Games, Unreal Engine has found favor among architectural and product visualization professionals because of its real-time rendering capabilities. The introduction of ray tracing in Unreal Engine 4 further pushed its adoption in the visualization community.
    • Industries: Gaming, Film & TV, Architecture
    • Strengths: Real-time rendering, highly interactive, excellent for VR and AR, large community.
    • Integration: Standalone, but assets can be imported from multiple software.
    • Usage: Real-Time Rendering
  4. Arnold: Developed by Solid Angle (now owned by Autodesk), Arnold is a ray-tracing renderer known for its flexibility and strength in handling complex scenes. It’s commonly used in VFX and feature-length animations, integrating with software like Maya and Cinema 4D.
    • Industries: Film & TV, Visual Effects, Animation
    • Strengths: High-quality rendering, good for complex lighting and scenes, physically accurate.
    • Integration: Maya, 3ds Max, Cinema 4D, Houdini
    • Usage: Offline Rendering
  5. Redshift: This is a GPU-accelerated, biased renderer known for its speed. Redshift offers integrations with tools like 3ds Max, Cinema 4D, and Maya.
    • Industries: Film & TV, Product Design, Architecture
    • Strengths: GPU accelerated, known for fast rendering times, highly customizable.
    • Integration: Cinema 4D, Maya, 3ds Max, Houdini
    • Usage: Offline Rendering
  6. OctaneRender: Developed by OTOY, OctaneRender is a popular GPU-rendering engine known for its fast rendering times and real-time capabilities. It supports multiple 3D modeling platforms.
    • Industries: Film, Animation, Product Design
    • Strengths: GPU accelerated, real-time viewport preview, photorealistic renders.
    • Integration: Cinema 4D, Blender, Maya, 3ds Max, Houdini
    • Usage: Offline Rendering
  7. RenderMan: Developed by Pixar Animation Studios, RenderMan is a high-performance rendering engine known for its role in producing Hollywood blockbusters. It’s known for its advanced features and high-quality results.
  8. Cycles: This is the built-in renderer for Blender, an open-source 3D software. Cycles offer both CPU and GPU rendering and is praised for its versatility and integration with Blender’s toolset.
    • Industries: Animation, Product Design, Architecture
    • Strengths: Open-source, integrated tightly with Blender, GPU acceleration, good for both photorealistic and stylized rendering.
    • Integration: Blender
    • Usage: Offline Rendering
  9. Lumion: Popular among architects and designers for architectural visualization, Lumion offers real-time rendering capabilities and a large library of assets. It’s user-friendly and produces fast results.
  10. Enscape: Used mainly for architectural visualization, Enscape integrates with software like Revit, SketchUp, Rhino, and ArchiCAD to provide real-time 3D walkthroughs with a VR option.
  11. Unity
    • Industries: Gaming, Industrial Simulation, Architecture
    • Strengths: Versatile, good for mobile and web-based applications, user-friendly, large community.
    • Integration: Standalone, but assets can be imported from multiple software.
    • Usage: Real-Time Rendering

 

Each engine has its own set of features, strengths, and weaknesses, and the “best” engine for you will depend on your specific needs, the software you’re using, and your familiarity with the rendering process. Keep in mind that the landscape for rendering engines is continually evolving, and newer engines or updates to existing engines might offer capabilities that were not available as of my last update.

Our choice

Vray Rendering Service

Chaos Group V-ray  www.chaosgroup.com

Among the modern rendering programs, the external program of visualization named VRay, developed by Chaos Group, is in great popularity. The reason is that the program for the calculation uses only the most advanced computing techniques and is based solely on the method of Monte Carlo. Besides that, the program includes a lot of interesting, innovative technologies and solutions that allow one to perform all the calculations quickly and accurately. V-Ray is available as a plug-in for Maya 3ds max, Rhino3D, SketchUp, and Cinema 4D.

VRay is not so demanding to the geometry as other similar applications, for example, programs that use radiosity, so it is very important to analyze initially and to fix the geometry of the scenery before starting the rendering process.

Thanks to VRay, global illumination can be adjusted, resulting in the improvement of photorealistic scenes that are created. You can use different algorithms required for imaging calculations to display the global illumination – Photon Map, Light Cache, and Irradiance Map.

It is worth noting that VRay is well known in all areas of visualization thanks to a pretty large arsenal of different tools required for integration.

Among the main advantages of the given program are the ability to distribute rendering on multiple PCs, the addition of procedural tools and textures in 3ds MAX, which may ease the work with the scenery. It is worth noting the presence of different algorithms, flexible settings and materials that can accurately reproduce the properties of the objects.

Corona rendering service

Corona Renderer www.corona-renderer.com

Corona Renderer is a new photorealistic renderer, fully integrated into the 3ds MAX, designed by Ondra Karlík in 2009. This render actively develops and supports more and more functions, while having high stability at large postproductions.
Corona renderer is a relatively young rendering system and still has a limited number of possibilities, but even on the eve of the release is capable of solving complex problems. Corona is confidently used in architectural visualization and object visualization. Gradually it goes into the area of TV production.
Stunning visuals, lightning speed, and enviable simplicity, along with the free, outdated, but still excellent version of Alpha6, Corona renderer is simply an irreplaceable tool for any visualizer!

Menal Ray 3d Rendering

Mental Ray  www.nvidia-arc.com

This graphics software is a professionally integrated system of visualization and rendering from the German studio named Mental Images (a branch of the Nvidia corporation).
Mental ray is a powerful rendering technology used in many software products of industrial design and creation of digital content, such as Autodesk, Autodesk Maya, and Solidworks.

The application supports the technology of distributed rendering, thanks to which rationalization and equal distribution of computing on PCs come, supporting the segmented visualization.
The program allows generating images of the very highest quality, to create realistic visual effects, harmoniously combining all the latest technologies of computer programming and lighting.
The function of the built-in volume shadowing, as well as the method of final gathering, are the necessary tools by means of which a natural look of the frame is achieved without the use of additional settings.
In addition, this app is equipped with a diverse set of tools that allow to simulation of multiple light reflections of elements in the scene (Global Illumination) and allow calculate accurately the parameters of the level of lighting to create realistic effects when objects are moving.

 

 

Definition of 3d Rendering

Rendering – more and more we encounter this new and not quite clear word. Games, programs and professions (not within a long time) – everywhere we meet this. So what is rendering?

usa rendering company services

What is rendering?

In the broad sense of the word, rendering is the term from computer graphics, which indicates the process of visualization, imaging, or creation of models with the help of a computer 3D programs. However, the definition of renderings context may include very different things. For example, when somebody hires you, your employer may mean the skills of 3D graphics creation, while it is only the last stage of it.

what is 3d graphics  responsible for rendering

3d graphics service  attractive visualization

Who is responsible for rendering?

The most common profession requires you to possess rendering knowledge is 3D designer. A specialist of this kind can create everything beginning from basic models (such as banner) ending with computer games.
And, of course, 3D designer does not only render, but do all previous stages of creating of 3D graphics, namely: modeling, texturing, lighting, animation, and only then – visualization.
However, 3D designer does not work with mathematical and physical formulas, describing their on a level of programming languages. All this compiling programs do for him (3DS Max, Maya, Cinema 4D, Zbrush, Blender, Vray etc.) taking this from already written libraries of physical properties (ODE, Newton, PhysX, Bullet and so on).
So for the manipulation with such quantity and quality of graphic scenes, there will be not enough having a desktop computer. To render the processes, not only programs are made, but the services, such as a “render farm”. And it’s worth noting that this pleasure is not cheap. Despite low prices of rendering, the rendering farm’s price is quite impressive.