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What do you need to know about 3D-visualization?

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Usage the technology of 3D-visualizing during creation of visual images of various objects every day gain more and more popularity. For example, during the construction and maintenance, using 3D it is possible to visualize the future project (interior, exterior, single object), taking into account the smallest details. 3D visualization or 3D-rendering is a three-dimensional image of the object that is created using a special three-dimensional computer programs.

3D Renders‎  3d visualization service

Today, it is almost impossible to imagine functioning of area of design and construction without the use of 3D technologies. Another important point is the presentation of the developments. Using three-dimensional images makes the process of communication of the customer and executor more easy and productive. 3D images will help to consider the draft from all sides, to evaluate all the pros and cons, to make the necessary changes on-time. This allows to save time and money seriously, because even the most professional and detailed drawing is not capable to display all the details of the object.

What are the main tasks of 3D-visualization?

3D-visualization is a versatile technology, but it is most often used in those areas where it is crucial to have a very detailed representation of the object. First of all, we are talking about the following areas:

•    Design, architecture, construction,
•    Repair and restoration works,
•    Design (projecting and performing of interiors and exteriors),
•    Preparation of the presentation of objects and groups of objects (house, car, boat, garden etc).

Types of visualization:

1. 3D visualization of exteriors

3d visualization  visualization service

Creation of 3D images of architectural objects allows to see and to consider all the features of the project as a whole. In this case, the technology allows to solve a number of serious issues simultaneously: the creation of projects of individual objects, the possibility of landscape planning around this object, the probability of inclusion of an object in an existing landscape (complex).

2. 3D visualization of interiors

exterior visualization  Residential visualization

3D visualization of the interiors is most often used in case of need to present an object to the customer or to a group of customers (your target audience). An example would be a visualization of a design project of apartment, where design solutions and interior passages are clearly demonstrated. 3D project is a mobile tool for the demonstration, which highly accelerates the process of negotiation and discussion. The main advantage of 3D visualization in this case is a real saving of time and efforts both of the customer and of the performer.

3. Subject 3D visualization

This type of visualization is used to create three-dimensional images of specific objects: furniture, techniques, art, advertising leaflets, packaging, and much more. In this case, the objective 3D visualization is transformed into indispensable tool for the creation of content of resources: websites, online stores, catalogues. Three-dimensional visual product is in many ways superior to usual photograph. This is especially required when the developed object does not exist in reality and it is simply impossible to make its photo. Another important advantage of 3D visualization is the ability to use these images for 3D-printing. This is useful in case of the need to create layouts and visual educational aids for various purposes.

4. Visualization’s tools

The quantity of special programs for the 3D-visualization grows constantly. Creation of new applications in this field is one of the most popular areas of programming. Already existing tools constantly updated with new features. This says that the ability of 3D-imaging technologies increase each day, opening new prospects for customers and performers. Today, the most popular programs in this field are:  3D Studio Max,  Sketchup, Artlantis, ArchiCAD,  and others.

The use of 3D Visualization Service

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3D Visualization is used to create animated commercials, layouts of interiors and exteriors in volume, movies and computer games with three-dimensional graphics. Visualization is indispensable wherever you need to create a copy of an imaginary object.

3D visualization is most often used for demonstration at various exhibitions, presentations and conferences. Three-dimensional imaging allows to see the original design idea, the future project, any existing objects or invisible ones. It allows to demonstrate visually the trends of different products – from food and its packaging to new models of equipment.

3D visualization is also used in:

  • printed promotional products;
  • creation of clips;
  • architecture; industry; scientific or educational projects;
  • design of the interior and exterior, and so forth;
  • 3D rendering.

3D visualization is closely connected with three-dimensional modeling, because on the basis of the 3D model, the image will be built in three-dimensional space. If you do not use the 3D model of the product or the program for 3D rendering, but simply create an image of it using visual editors, it will be the usual two-dimensional visualization. Visualization process takes place in several stages:

  • creation of a 3D model of the object;
  • creation of scenes of environment around an object;
  • texturing;
  • setup the proper lighting;
  • camera setup, selection of successful angle; effects adjustment.

3d rendering 

Rendering is one of the components, visualization steps. Rendering allows to receive the final image of a three-dimensional model as a “flat” version. Depending on the complexity of the object and the desired quality of the received images, rendering may take from a few minutes to dozens of hours. Power of computer also affects its speed.

architectural 3d modeling service  Rendering exterior company servoce

Various 3D programs are used for imaging. Many of them have a rendering function, and some require to have additional software installed. So, here are some of the program for 3D visualization and rendering:

3Delight , 3ds Max, AIR Angel,  Arion Renderer,  Artlantis Render , AutoCAD, Brazil R/S, BusyRay, Cinema 4D, Final Render, Fryrender, Hypershot, Holomatix, Renditio, Indigo Renderer, iray, Kerkythea, Keyshot, LuxRender, Mantra renderer, Maxwell Render, mental ray, Octane Rende,r POV-Ray, Render DotC, Render Man, Rendition, Sunflow, Turtle, V-Ray, YafaRay

The interior design, architecture, construction

3D Visualization of the interior or the building using computer programs attracts interest relatively recently, as earlier models were made ​​of cardboard or other special materials. Today, 3D-visualization of the house is an important step before starting the construction process. This technology allows to see the finished object and to make changes if necessary.

Three-dimensional visualization is used during creation of advertising of the interior or whole building to show a proposal to customers. The peculiarity of advertising in the field of construction and architecture is that it offers something that does not exist yet. For example, the advertisement of the residential complex shows the result – the user sees the image of finished buildings, while their construction can only begin.

Who uses visualization  Who need Architectural Visualization  What is 3D Visualization

 Science and Technology

In this area, 3D-visualization is used primarily for the design of technical products. Modern technologies allow to create a visualization of the object that is in design, as close as possible to the actual look to evaluate it visually. The three-dimensional model of the future mechanism makes the work of the design engineer faster and easier, eliminating the drafting itself. Often customers need to elaborate the unusual design of everyday objects. In this case, the visualization process helps to demonstrate the solution of designer.

Advertising and Marketing

use of 3D visualization  visualization in the design  Rendering Service

Advertisers increasingly use 3D-visualization of objects, when creating animated commercials. The shooting in the real world do not give such an attractive picture, as with the use of animation. The advantages of using a three-dimensional visualization in advertising are:

  • it allows to create fictional characters;
  • 3D-object looks more attractive than in real life, conveying the necessary qualities of the proposed product better;
  • makes it possible to create a finished layout of the advertising banner and to see how it will look like.

Cinema, computer games, animation

3D-visualization has entered and entrenched in the film and game industry, apparently, forever. Modern person hardly imagines a favorite game without three-dimensional characters, or a film – without of 3D-graphics.

visualization service  3D visualization Service  three dimensional graphics
3D-visualization is the process of creation of three-dimensional image, fictional or as close as possible to reality. The capabilities of this technology are unlimited – it is possible to create objects of all shapes and sizes, to experiment with colors, to change and to transform them. However, the main advantage of the three-dimensional imaging is that it allows to create models of spectacular images, amazing paintings and intricate characters that are born in the human imagination.

Architectural Rendering for Architects

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Sustained quality, observance of time, systemic approach.

Working on a project architects confront a question: «In what way they can profitably present it to a customer?».

Drawings, sketches or planning documentation are everything that usually helps architects to work comfortably and easily aren’t good enough for customers, because they are very far from cobwebs of architect’s work.

The most profitable and intelligible way to present the project is 3D rendering that helps architects:

 

  • to free time for creative work;
  • to bolster your profit margins;
  • to guarantee competitive position.

Call us  or write on [email protected], in order to book the rendering of your project and to know all details about all work advantages with our architectural visualization studio and about different variants of effective architectural objects presentation.

Robert Brice (a founder of the “AECIS Interiors” studio) tells about experience of cooperation with our studio:

Benefits of using qualitative architectural rendering

An opportunity to demonstrate a photorealistic image of a project and make a simpler way of coordination. Sometimes it is very difficult to explain to a customer the concept of the project.

It is very difficult to do it orally, but many transitional stages, such as the first sketches or conceptual drawings with a pencil can be sufficient for you may not be intelligent to a customer, so all coordination work and explanations will drag out a business.

The project of reconstruction: current situation and the first sketches (You think a customer will understand the idea? Fat chance).

An ideal decision for a customer will be to see a three-dimensional image of his own object.

Renovation project rendering, so the customer understand an architectural concept and the project will be concurred and proved:

 

architecture reconstrationarchitectural drawing

Furthermore, a customer has business partners, colleagues, friends and a family whom he wishes to consult with in order to determine conclusively. But for them it is too difficult to puzzle out project documentation and to understand architectural and planning concepts. Even more reason is that a client and not you will present the project. Here again rendering will be a finished, nice and intelligible picture, so it is a good way to form a favorable opinion about the project among people whom a client accustomed to advice. Very often, he put a rendering of his future house or shop on the table or demonstrates it on IPhone.

And in the case of objects presentation at public hearings or before different planning commissions rendering is practically the only way of demonstration.

A possibility to convince a client of the need to order a project

 

 

Is your customer thinking, hesitating of the need of a project or his manager of the work can build everything himself?

The main fact is to «give a kick» to a customer and motivate him to order the complete outfit of the project documentation, spending minimum amount of time and money. Rendering is the best way to solve such a problem, because it is enough to use only several sketches and reference images for creation of a nice marketing picture.

A reference image and alternate layout (for an experienced architect it is a simple, quick and a solvable problem):

 

stairs drawing

Consequently, you can demonstrate the image of a client’s future stairs even before the stage of initial design, finally convince him at your professional manner, and show the necessity of further cooperation.

 

stairs renderingstairs visualization

Rendering – the project is well designed and finished

A possibility to get an additional income

Rendering for an architect is cheaper than for an end customer.

During rendering takes place, with a cooperation of both architect and visualizer, corrections are proposed, angles are approved, and technical assignment is coordinated. Rather than anywhere else at this cooperation an additional value of a rendering is born. Another way of putting it is that rendering that has been ordered at our studio is selling to the end customer at a higher price.

All the more reason is that by means of a qualitative rendering worth of the project is rising at customer’s eyes.

A possibility to save some time for a creative work and greenfield-projects

Once in a way an architect have to follow all customers’ tough requirements. So, practically all architects have kitschy projects – they are simple and banal architecturally, but nevertheless very attractive for a client.

Such a routine for perfect architects is very burdensome, but all the same moneymaker especially if the question is about facade stylization of already-existing objects.

3d-architecture-rendering

Specified planning documentation, drawings or detailed sketches aren’t needed to be used.

Rendering helps to solve such a problem: you describe the concept of the project and prepare schematic sketches (of course, a client doesn’t need them, but they are enough for beginning of the rendering work). In a similar fashion, it is possible to visualize only facades apart from foreground images that in some cases allow stepping away from drawings and save your time and money.
Additional confidence that in the course of projection and material selection were not refused admittance.

Rendering reproduces a play of light and shadow that cannot be represented in any other way. Many materials change their color and reflective power depending on optic angle and lightning, so that this property is taking into account during materials selection.

Also rendering allows watch different variants of color layout and to choose the best one.

Rendering is a sort of control examination of the whole project. To integrate all possible amendments is cheaper at the design stage than in the process of construction.

A project that has been already designed and visualized can be incased in portfolio and demonstrated to new customers without waiting the end of construction.
Object construction is delayed very often or even doesn’t begin sometimes. Nevertheless, the project is finished and examined in detailed, so that a wish appeared to show it to new customers, colleagues or put up for tender.

And since our rendering has been taken for a photograph, you can easily replace the photo of a completed object. It will speed up architect’s portfolio replenishment and spend the minimum of time between project finish and its beginning, so it brings the glory to an architect and his studio.

Competitive position before other architects, because they don’t have a good rendering.

Unfortunately, for us (visualizers) and fortunately for you (architects), not many architects consider a qualitative 3D visualization as a necessity.

Some architects:

• prefer to refuse from rendering at all forgetting about its demonstrativeness for a customer;
• economize greatly on rendering without paying attention at its quality and doing everything only just to check the box, because «everybody do the same».

Such approach is appropriated only for some architectural circles. But if to take into consideration business engineering, architecture or design, projects sales will be topside. Project success depends on their visual appeal that is exactly reproduced by rendering.

Graphic tablets with our works, executed for Architectural and design workshops “Allegro” and “White square”:

An opportunity to give new release of life to old competitive or unrealized projects.

Surely, every architect has several old, unrealized, but all the same compelling projects. Such projects you wish to use in portfolio or demonstrate to new potential clients but it can’t be done because of their obsolete form of presentation (a wash drawing, axonometric drawings or a simple model of “ArchiCAD”).

Rendering gives new release of life to projects like that and they will work for you a great while, attracting more clients.

 

3d Architectural Visualization Service

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Photorealistic images new york

First, it should be noted that architectural visualization helps the best way to see the plan of new facility and how will it fit into the surrounding landscape and the architectural ensemble or how high-rise buildings will look like in the new district.

Architectural visualization of interiors and exteriors come to the assistance during the creation of beautiful colorful images and 3D visualizations and the demonstration of variety of competitive works of architect presentations.

Photorealistic images allows to see all positive and negative characteristics of the building and highly informative. That’s the goal of architectural visualization.
The architects, builders and designers use architectural visualization. Following should work as a team to create a good project: 3D-visualizer, retoucher, art director, animator, designer and others.
You can talk about the aesthetic part of the architectural rendering, but it is better to highlight some interesting elements in the work on the ready image.
Using the work of such wonderful programs as “ArchiCAD”, “3ds Max”, “AutoCAD”, “V-Ray”, specialists consider not only the technical aspects of the work, but also building criteria.
For example, the result will not be professional if the renderer will not consider the rules of composition, light and perspective.

Huston architectural rendering

Very often, these one play a key role in the entire destiny on the project.
Modern computer capabilities and rendering methods allows creating photographic pictures without photography. Planned result can be raster or vector image, panorama or 3D visualization. Currently, the most popular method of architectural visualization is remote programming.
Architectural visualization includes a significant number of different tasks. Informative and building value should be the main qualities of the designed object.
Visualization is highly interactive and uses the possibility of modeling the reaction on human actions also. For example, elevators, escalators and doors can open in response to the movements of a person. So the real simulation of interactivity is possible with 3D Architectural visualization.
Architectural visualization in general is not only a very convenient, but also a new level of cultural arts. Visualization of each object is an art.

3d Virtual Interior

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architectural rendering process

Are you tired of looking at the boring interior of your apartment?

Want something new and modern? How to make the right choice among dozens of materials and technologies? You visit malls and supermarkets, turn the pages of magazines and imagine what the interior of your future apartment should look like.

3D renders company  architectural walkthrough

You are concerned about the idea in your mind. You can still see different variants of your idea even when you sleep. It is a known effect among students when a long working on a course-work leads them to the way when their analyses and calculations keep go on when dreaming. Then an insight comes to your mind and you can see the ready image of the new interior. How to keep the image in your memory and not forget its details and tones?

Our specialists will help you to create and fix your future interior 3D model using 3D visualization. You can easily improvise with the interior on the computer’s screen. Now you can match the color scale of walls, ceiling, and floor. You also have an opportunity to choose the suitable texture and the brightness of anything you want. 3D visualization includes even more opportunities.

Please have a look at our latest projects, check out our portfolio, and make sure that we do not deliver promises, but we deliver the job done. Our clients are always pleased with the quality of our work.

 

 

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