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How Interactive Visualization can Improve Sales of Real Estate

Virtual reality for Real Estate

The sales department is one of the main marketing tools in selling the real estate. Its productivity depends on many factors: the professionalism of the staff, the convenience of the location of the office, the ergonomics of the interior, the quality of printed advertising. Modern buyer will rightly doubt the seriousness of the intentions of the construction company, which opened its sales office in the middle of the construction site, as well as if it uses black-and-white prints or copies of handouts to show advantages of its building complex.

The most effective matter of the sold product can be achieved with the help of a new tool named interactive visualization.

Virtual Walkthrough

Using special applications, which are often developed based on game engines, one can make a virtual walk-through the residential complex. As a rule, such programs are developed with the first-person view. A walking tour can take place either in front of the computer monitor or use virtual reality glasses. A quality application will allow the buyer to look into the chosen apartment, see options for its planning and finishing, walk in the halls and public spaces.

3d Visualization for real estate Sales

virtual walk-through the residential complex

Informative Interactive Visualization

Informative interactive visualization is a more complex and technologically advanced tool. As a rule, the first acquaintance with the object occurs at a distance, as if from a height. One can move into the object in a few clicks. It is usually represented as a conditional constructor. One of the options of such visualization is a multi-touch table with a special 3D application in it.

With the help of this tool, the buyer can become acquainted with the 3D model of the urban area in which the property is located, its infrastructure, traffic intersections, and sightseeing options. Various filters and settings allow the accurate picking up of an apartment according to the investor’s requests, comparing the layout of various rooms in panoramic mode. The selected layout can be immediately sent to the mail or to the printer.

Virtual Walkthrough

Using interactive visualization allows providing the customer with answers to almost all their questions. Numerous studies have shown that a person remembers 15% of the auditory information and 25% of the visual information. But combining two types of information makes it possible to achieve 65% of perception, thus increasing the productivity of the sales department.

Vrender Company 2018

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New 3D technological solutions for sales departments

Interactive visualization

Augmented Reality

A person receives up to 90% of the information through vision. A qualitatively visualized data case will help form in your buyer an emotionally positive and more complete opinion on the property. One of the tools by which this can be achieved is interactive visualization. Using the technology of interactive visualization allows one to become familiar with the project by choosing the locations and angles for viewing on their own.

Interactive visualization is an application developed based on the game engine. Running it, one can get information on several scenarios: go for the first-person walk on the object or use an interactive visualization, when the object is demonstrated from distance or from a bird’s eye view. For instance, an application allows inspecting the development area and its adjacent territories, to familiarize oneself with all the facilities of the complex, to look into all interesting apartments and even admire oneself with the views from their windows. This type of visualization can be seen on both large monitors and multi-touch tables in sales departments, as well as in online applications.

A 3D tour

interesting apartments

Another way to comprehensively familiarize oneself with the object is the 3D tour.This is a visually simulated trip on a property and its surroundings. It is technically implemented by compiling spherical panoramic images, forming a three-dimensional picture of reality.

3D model for the tour can be developed based on real photographs of the residential complex and its environment, ready-made apartments, showroom data or using digital graphics for the visualization. The qualitatively developed digital product can simulate reality quite realistically. The technology is actively used by domestic developers, as many sites of building complexes offer potential customers to use widgets with an option of a 3D tour. Though, not always one will have enough angles for viewing in this case but such a walk can compile the overall impression from the walk.

A virtual reality

qualitatively visualized

A virtual reality also allows to remotely demonstrating the offer to a potential customer in details. The buyer can thoroughly examine the property without visiting the construction site personally. In addition, if we are talking about objects under construction, there might be nothing to watch yet, as the house can be on the stage of a ditch.

The full effect of presence is provided by using a special VR headset – glasses and helmets of virtual reality. The market has a lot of developments of such products, from relatively inexpensive made by Google Cardboard, to more technological and expensive solutions such as Locus Rift or HTC Vive. A digital model of apartments is created based on a special platform. One can see everything from inside in a virtual reality. Technology allows to clearly evaluate, for instance, the size of the apartment, its layout, interiors, views from the windows. If you want, you can change the design, arrangement of furniture, to rearrange the room in another way, etc. VR is a promising direction, but not massively used yet.

Augmented Reality

visualization

Augmented reality  puts digital information over an existing picture. For example, in an unfinished apartment, pointing a smartphone with the installed program on the walls, you can see what the room will look like after repairing and become acquainted with possible interior solutions. Any information can be displayed on the wall of a building, like one helping sell an apartment or any other useful one – and the buyer can become acquainted with it looking on a screen of own mobile device. The seller gets the opportunity to track the interest of customers to the object giving augmented reality, to find out when the buyer studies information about it and to react fast on client demands.

Vrender Company 2018