3D visualization of architectural objects is the creation of a three-dimensional model of the object, which makes it possible to see the appearance and features of the future building. As of today, this is the only powerful tool for modeling not only architectural objects but also landscapes. The 3D model allows the client to see the building with a landscape of the land plot and its design. It can demonstrate its appearance not only in daylight but also at night. 3D illustration allows seeing the object in a real environment – and this is a powerful guarantee of successful sales.

The main principles of using 3D illustrations

3D picture is the main secret of the success of the advertising campaign of an architectural object. Such a model will show the building from a necessary angle. On it, you can see all: beautifully designed landscape, decor, and infrastructure.
Each render is bright, “alive”, saturated. Everything is represented as in reality: cars, children, people, playgrounds, animals, etc. All these nuances will undoubtedly bring success to the project, largely increasing a positive attitude towards it, increasing the level of sales along the way.

Specialists of “Vrender” company conditionally divide 3D illustrations into several types.

Depending on the angle and scale of displaying the object, they can be:

  • On the eyes level or slightly higher. We perceive the surrounding buildings exactly from such an angle.
  • From an insignificant height, at a level of 15 m. In this case, it is possible to completely estimate the façade of an architectural structure without ascending to the bird’s eye.
  • Bird’s eye-height models are often called “birdies”. They show not only the building itself but also the environment.
  • An angle for the image is important. 3D illustrations are prepared for placement as an advertisement. So the main principle of such pictures is the transfer of mood, accentuation on certain details and features of the facade.

3D Tour Features

Many people are interested in what a 3D tour is. This is a very exciting project with the help of which a panorama of an architectural building with layout and marks is demonstrated. The client can safely navigate inside of such a tour looking at all the rooms inside the building just like being at own home in the real life.

“Vrender” company offers the creation of a 3D tour to its customers, as this is the most popular format of advertising. It attracts a huge number of customers, and a realistic picture gives incomparably more understanding than a conventional leaflet or akin.

Advantages of cooperation with “Vrender” company

  • We are ready to take the order of any complexity and volume.
  • We will quickly and quality perform both individual orders and huge tasks of organizations.
  • We can work both with residential buildings and objects, the construction of which has not yet begun.
  • Each project created by us is executed taking into account all requirements and wishes of the client.
  • We only have hired experienced professionals who regularly raise their level of knowledge. They monitor the market in search of interesting novelties on the daily basis.
  • A responsible attitude to work makes it possible for us to apply the latest technologies.

Interesting information! Our 3D Artists like to experiment with camera angles, choosing the most interesting and winning ones. We propose you to do a test visualization to understand, which aspect is better in each case.

The architectural 3D illustration created by us is the ideal solution to the task.

Vrender Company 2018


real estate rendering

Over years, the field of architecture has seen tremendous growth as well as introduction of new ideas and technologies such as Architectural Rendering/Illustration. This involves the creation of 2D and 3D animations that showcase qualities of proposed architectural designs. Architectural renderings can be generated through computer software or even hand-drawn illustrations. The most important goal and reason the rise in Architectural Renderings is the desire to provide 3D solutions for Real Estate. In this article, I will be concentrating on the area of architectural rendering, its rise, and its importance. The article also discusses trends and technological changes as well as the greater need for providing 3D Solutions for Real Estate as an industry.

Why Architectural Rendering?

Architectural Rendering has been necessitated by the need for analysis of designs, presentation, and marketing. Visualization of proposed designs in 3D computer-generated images or illustrations drawn by hand have therefore become an increasingly important part of architectural education. Renderings can thus be created with the use of 3D modeling computer software as well as drawings made by hands using pen and ink on paper. Architectural Rendering techniques also vary from those that create just a flat simple image to those creating images with shadows. Sophisticated software has enabled the accurate approximation of lighting as well as materials to create Photo Real images. This marks a great leap towards the provision of 3D Solutions for the Real Estate industry.

The ultimate goal is to provide 3D Solutions for Real Estate, Architectural Rendering as a field has witnessed tremendous support and is becoming an integral part of Architectural Education. 3D renderings for instance are now playing an important role when it comes to sales in the real estate industry. 3D Architectural Rendering has made it possible for decisions related to designs being made even before the buildings are actually constructed. This is to say that Architectural Rendering has offered a major 3D solution to Real Estate by enabling experimentation with architectural designs and their visual aspects before making important construction decisions.

As 3D computer generated renderings become increasingly become common, it should be remembered that Architectural Rendering was mostly done by hand. Even today there still exist many illustrators who still make their renderings solely using hands. Some combine both handwork and computer software. The great need for 3D solutions for Real Estate has seen Architectural Rendering receive immense support from groups such as the American Society of Architectural Illustrators which rewards excellence in graphic architectural representation through the Hugh Ferriss Memorial Prize.

In conclusion therefore Architectural Rendering is increasingly becoming an integral part of modern architecture. Rendering was traditionally taught at a master level where students engaged creatively with their mentors. Contemporary architects make use of hand drawings, ink, and watercolor techniques to render their designs. The latest medium being utilized in architectural rendering is the use of computer software and graphics. With continued advancement in the area of technology, the field of Architectural Rendering is expected to continue growing and ultimately occupy a central position in architecture. This is supported by the immense demand for 3D solutions for Real Estate for the purposes of marketing, simulation, representation analysis and more important decision making.