real estate rendering

Over years, the field of architecture has seen tremendous growth as well as introduction of new ideas and technologies such as Architectural Rendering/Illustration. This involves the creation of 2D and 3D animations that showcase qualities of proposed architectural designs. Architectural renderings can be generated through computer software or even hand-drawn illustrations. The most important goal and reason the rise in Architectural Renderings is the desire to provide 3D solutions for Real Estate. In this article, I will be concentrating on the area of architectural rendering, its rise, and its importance. The article also discusses trends and technological changes as well as the greater need for providing 3D Solutions for Real Estate as an industry.

Why Architectural Rendering?

Architectural Rendering has been necessitated by the need for analysis of designs, presentation, and marketing. Visualization of proposed designs in 3D computer-generated images or illustrations drawn by hand have therefore become an increasingly important part of architectural education. Renderings can thus be created with the use of 3D modeling computer software as well as drawings made by hands using pen and ink on paper. Architectural Rendering techniques also vary from those that create just a flat simple image to those creating images with shadows. Sophisticated software has enabled the accurate approximation of lighting as well as materials to create Photo Real images. This marks a great leap towards the provision of 3D Solutions for the Real Estate industry.

The ultimate goal is to provide 3D Solutions for Real Estate, Architectural Rendering as a field has witnessed tremendous support and is becoming an integral part of Architectural Education. 3D renderings for instance are now playing an important role when it comes to sales in the real estate industry. 3D Architectural Rendering has made it possible for decisions related to designs being made even before the buildings are actually constructed. This is to say that Architectural Rendering has offered a major 3D solution to Real Estate by enabling experimentation with architectural designs and their visual aspects before making important construction decisions.

As 3D computer generated renderings become increasingly become common, it should be remembered that Architectural Rendering was mostly done by hand. Even today there still exist many illustrators who still make their renderings solely using hands. Some combine both handwork and computer software. The great need for 3D solutions for Real Estate has seen Architectural Rendering receive immense support from groups such as the American Society of Architectural Illustrators which rewards excellence in graphic architectural representation through the Hugh Ferriss Memorial Prize.

In conclusion therefore Architectural Rendering is increasingly becoming an integral part of modern architecture. Rendering was traditionally taught at a master level where students engaged creatively with their mentors. Contemporary architects make use of hand drawings, ink, and watercolor techniques to render their designs. The latest medium being utilized in architectural rendering is the use of computer software and graphics. With continued advancement in the area of technology, the field of Architectural Rendering is expected to continue growing and ultimately occupy a central position in architecture. This is supported by the immense demand for 3D solutions for Real Estate for the purposes of marketing, simulation, representation analysis and more important decision making.

Real Estate Properties rendering at realtor’s work: sell more expensive and quicker. Rendering is an engine of a trade the real estate!

The main rule of a successful realtor is always to be in trend! Rendering is a real trend for the next 2-3 years at dealing with the real estate.


According to National Association of Estate Agents of USA for 2014, rendering allows to sell on 27% more expensive and on 20% quicker.

Rendering or visualization is an innovative product of Internet technologies development, photos, and video replay. Little to no tampering it helps to convey object’s image to a customer (occupier) of real property.

This trend helps to modify a concept of realtor’s profession changing attention of a nonprofessional from lawful angle to advertising. Even 2 or 3 years ago answering the question “What does realtor do”, many people pictured themselves to be «rather lawyers» than realtors. But today they have become more like «marketing experts, advertisers, decorators or negotiators» than a realtors.

Architectural rendering Real Estate

There appeared vociferous opponents to rendering from an «old school» of realtors, which consider that rendering will kill the profession of estate agent and leads to dumping at the market of realtor’s services. We can dispute or accept it. Notwithstanding the above and whose side we will choose the progress is unstoppable, so as rendering. If truth be told, it isn’t depending on us. The train called «a render» has a great speed, so you can jump into it or stay aside. This is your own choice.

The main stages of rendering

Pre-sale preparation of an object. This is of paramount importance to take out the rubbish before shooting of a real property. Take away all unnecessary things and the less the real estate are cluttered the easy it will be sold out.

The main instruments of rendering are photos, video, 3D planning and 3D virtual tour.

Rendering layout on the Internet and on destination sites. We can arrange an object on a corporate site, on other effective sites, and arrange with the only one click.

Rendering at printing industry: posting full-colored advertisements with QR code, presentations, and other inexpensive install printing.

The selling real property will be seen by tens of thousands potential clients (suppliers).



Real Estate interior rendering