3d Architectural Visualization Blog

As hard as it is to sell a piece of real estate that is yet to be built, it is equally difficult to buy.

Yes, the words of the salesperson are extra descriptive and the images are a touch colorful, and maybe the concept drawings have all the trappings of real works. Maybe they even have one of those delightful cardboard-constructed models with tiny light and little people. But it is honestly difficult to visualize and picture yourself living in something when your thumb will not even fit through the front door.

modern technology 3D rendering

How to Render Your Building

Fortunately, modern technology such as 3D rendering allows for a building-be it a condominium, an apartment, a house, etc-to be built without needing to actually build it. As confusing as that may be conceptually, it’s actually the crux and heart of what 3D rendering is. These photo-realistic constructs-often built to the approximate specifications in the real world–allow for an unambiguous and unprecedented level of sophistication in presentation that salesmen of olde would only dream about-if they knew what it was. And even that basic description is several years behind the actual evolution of the technology.

Art of 3d Rendering

Increasingly, the focus of 3D rendering in architecture goes beyond simply allowing for a visualization of structure.There is a trend today wherein architects, engineers, interior decorators, and real estate investors combine their vision and expand their scope to include interiors. Interiors filled with representations of everything one would expect to find in the finished product of their dreams. This lends the element of interactivity–the final piece in the huge puzzle that is sales.

Building 3d Rendering

Again, that is not even the pinnacle yet! Today, companies are beginning to experiment with enhanced virtual reality. Even though it is currently restricted to catering to the visual sense, it is still a pretty big deal and an exciting concept to consider with regard to the idea of better allowing prospects to explore and even immerse themselves in what could well be their homes in the near future. Imagine not needing to be told what goes where, but instead seeing it yourself. Imagine being able to see the compatibility of room sizes to your needs first hand-long before you have to reach into your pocket to pull out a check.

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When a commercial architectural firm visualizes what a project will look like they need to consider all aspects, both inside and out. One way to help build the brand of a firm or business is to have interesting indoor signage that is incorporated into the overall look and style of the business. Before making a decision on commercial indoor signage, businesses need to consider the type of sign, the materials used, who will see it, where it will go, as well as the style of the sign.

architectural design
When making a choice about an indoor sign, the architectural firm first needs to consider what type of sign they want. Is this something that will simply be used to show the logo? Will it have important information about the firm? Will it be backlit or etched into the wall? The type of sign chosen should not only fit in with the overall look of the building, but should also be an accurate reflection of the company’s brand.

The materials the sign is built from will play a large role in its overall look and function. There are many different materials signs can be made from, including PVC, Coroplast, metal and even stone. When choosing materials it is important to pick ones that do not clash with the other materials used in the space. For example, a modern looking brushed metal sign might conflict with a building made from brick. This is why it is so important to think about these details during the conceptual stage of a project.

Visualization at the Conceptual
The goal of any sign is to grab people’s attention. This is why firms must consider where the sign is placed in regards to their foot traffic. The sign should obviously be placed in a location that people can see it, but there are also other considerations, especially if the sign contains specific information people need, such as the location of offices.

The style of the sign is also very important, as the right sign can really help build a firm’s brand and image. The sign should be a representation of the business itself and their style should be evident just by looking at it. Businesses need to think about what image they want to portray and then come up with a sign style that matches.

Indoor signage is important, which is why firms must think about it during the conceptual stage of their design process. By thinking of these things in advance, an architectural design firm can better choose the right style, materials and location for the sign.

So why would you have to contemplate architectural visualization? Merely place, it will be less complicated to know the architectural design and it’s a great product sales device. You may quickly demonstrate possible consumers a reasonable image of what the final venture will appear like, therefore generating the chance to generate product sales prior to the completion of development of the undertaking.

Utilizing 3D architectural renderings

There are various makes use of for 3D architectural renderings by far the most practical for your daily individual is for architectural design and landscaping. When you are thinking of an addition to your household or are attempting to visually express an inside style concept to get a buyer; a 3D rendered picture will greatly boost your capability to deliver abstract concepts to life. When you have difficulty grasping how anything will look until you are able to see it, you might absolutely benefit from architectural illustrations.

Utilizing 3D architectural renderings for architectural style will permit you to see the last product within a sample form, and you can integrate the surrounding location in order that you could see how the home along with other constructions will fit in the context of the community or region of improvement. This really is very important when you are coming up with a collection of properties that will be linked together on precisely the same street or inside the very same complex. Being able to visualize these options and being able to manipulate them inside a 3D environment will tremendously boost your productivity and inventiveness.

contemplate architectural visualization
Landscaping will also be made less difficult by using 3D architectural renderings. You are going to finally have the ability to see how the foliage looks around your constructing. Moreover, you’ll have the ability to make landscaping decisions and finalize options before a shovel hits the bottom or just before you obtain any trees. Placing landscaping ideas inside the context on the constructing they are surrounding is absolutely essential in ensuring their success. After all, wouldn’t you instead be able to see how the final product looks before purchasing to a lot of shrubs?

A final advantage of 3D architectural renderings for your casual designer is the capability to make 3D tours of spaces.

This really is useful in trying to obtain style flaws and mark priorities for interior style as well as helps in revenue and marketing and advertising. When you are trying to promote or rent a retail space, you can simply generate a tour by means of 3D architectural visualization. Your consumers might be in a position to determine your ground plan and get a “feel” for that area like they were walking by way of it their selves.

Though still photography, 3D animation and film provides photorealistic images to us, but they have also some limitations. 3D architectural visualization process enables professionals to produce synthetic images with photo-realistic quality that provide a comprehensive visualization of the project. The image assists viewers to understand the intent of the project and the design of the building interior and exterior in an efficient manner.

3D Architectural Visualization


When an architectural model is made photo-realistic by executing the 3D rendering process, it is required to apply lighting effects to the model because lighting effects play a crucial role in enhancing photo-realism of the model. When the lighting effect is applied, the important factors need to be considered are physical accuracy, position of light sources and authenticity of light sources. Using 3D visualization technique, it is also possible to prepare daylight as well as night view of the building model. Therefore, viewers can easily understand how the building will look in different time of a full day. For fulfilling the requirements of lighting effect, HRDI light probes are used with progressive refinement radiosity. The images created by executing architectural visualization process are very eye appealing and the calculation time is proportional to the number of samples per patch.

3D Visualization Services


When professionals add textures to the model, they mainly focus on the color, diffuse, luminosity, glossiness, reflection, refraction, transparency and bump aspects. All these surface properties are adjusted in the surface editor of the 3D rendering software as per the clients’ requirements.

3D Visualization

3D Rendering

Computerized 3D rendering process facilitates an easy and automated way to make everything photo-realistic by adding appropriate color, texture, lighting effects, texture and shade. A light probe is utilized to gain a highly effective panoramic radiance map near the location where the building will be rendered. The light probe is basically a camera focused at a mirrored sphere and a configuration generally used for acquiring environment maps. With the assistance of photogrammetry and 3D scanning process, a geometric model of the scene is developed and the model is mapped with radiance values that are measured using light probe. The distant external scene, internal scene and synthetic object are made photo-realistic with global illumination and the image view is made same as the background plate. The outputs are composited into the background plate by using 3D visualization techniques.

3D architectural visualization process has made possible to get a lifelike view of a building before it is built. Hence, it is very important for any kind of building project.


The fashionable 3D architectural rendering modeling and visualization expertise offers a full 3D (third-dimensional) view of any house or building. 3D animations or views are used extensively in constructing and building business allowing stakeholders to visualize how the dwell venture will look like. With 3D modeling, renderings and 3D visualizations you’ll be able to have a wonderful opportunity to play together with your imaginations or thoughts.

What Is 3D architectural illustrations

3D architectural rendering and modeling is an inventive process.

3D rendering for a constructing mission usually involves real looking lighting, textures and supplementary results to your landscapes or buildings. Architectural visualization additionally helps you determine life like shade for constructing exteriors and interiors.

Designers are now capable of present potential purchasers what a completed product will look like, as an alternative of simply describing it or hoping that someone is able to visualize the end product from sketches and blueprints. Even though there are a variety of functions for 3D rendering from the standpoint of sales, there are also many benefits for the designer.
3D architectural renderings aide in encompassing the large picture of architectural designs. Not only will you be capable to render a single building in a practical method, but you’ll be able to create whole complexes or neighborhoods.

Here is an example of how 3D architectural illustrations can help.

In case you are planning a subdivision of residential properties, you can easily render the whole avenue with quite a lot of housing designs and landscaping schemes. Utilizing 3D renderings will aid you to see how all the pieces fit together for overall aesthetic appeal.

Along with helping with the large picture, 3D architectural renderings will assist you to see you remaining design from multiple angles without having to do a number of drawings. Not solely does this save a substantial amount of time, but it surely also negates the all-to-typically human error. By utilizing 3D architectural design, with the easy click on of a button or the scroll of a mouse, you will be able to see how your building or design appears to be like not simply from the front, however from each possible angle.

What Is 3D Rendering

3D architectural illustrations can even make it easier to to simply establish design flaws and work on fixing them earlier than the bodily components are put into place. In addition to the sensible benefits of viewings and eliminating errors, architectural rendering may also allow your creativity to movement with out the time constraints of drawing. It’s merely a matter of playing around with the software to experiment with a wide range of designs and forms.

What Is Rendering

Not solely will 3D architectural renderings show you how to with the larger parts of architectural design, however it would additionally make it easier to with the small particulars, corresponding to interior design or texturing. As a result of 3D rendering makes use of practical lighting, shading and house, it is attainable to see how various parts will interact with or be impacted by your design.

As an example you might be designing an workplace advanced and also you wish to see whether or not or not the home windows on the first floor will allow sufficient gentle to enter. With 3D architectural illustration, this is not only possible, however can also be very easily done. This will help you make minor corrections to excellent your design. This can be very helpful, especially when you find yourself below a strict time frame.

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Enhanced 3D Visualization and a clear vision in mind regarding the building architecture prior to its actual construction are invariably beneficial for Architects, Builders and Engineers.

Quite a lot of services are available which facilitates them to provide detailed as well as clear 3D Visualization of the building. Among them 3D Rendering Services are being widely used across the globe. There are a plethora of benefits that make 3D Renderings Services which has made them extremely popular.

3D Rendering Services architecture

A few of them are enlisted below:

  • Efficacious marketing as well as advertising technique and is without a doubt far more realistic way for Architects, Engineers and end users to convey their ideas.
  • Helps in attaining high level of detailing in the project and enables to exhibit design plans from distinct angles at affordable costs.
  • Virtual Model generated using 3D Rendering before construction enables you to try out more with the furnishing and exteriors.
  • Various advanced software’s and plug-ins available today assist you to generate accurate as well as error free 3D Models and Animations which enables photorealistic visualization.

3D Rendering Services are basically sequence of processes utilized in the approach of converting 3D Wire-frame models or 2D images into photorealistic 3D Virtual Models. 3D Rendering Services has become mainstay of Architectural Industry these days. Architectural 3D Rendering Services helps you to have a precise notion of the building architecture much before its actual construction. If you are familiar with how your building appears to be by constructing it employing certain methods, then it turns out to be less complicated to manage entire building construction process as per your requirements.

Building rendering Services

Various advanced Software’s such as Revit, 3Ds Max together with plug-ins like V-ray, Mental Ray, etc are available in market that enables you to execute high-end 3D Rendering Services. By utilizing them it becomes possible for you to incorporate various real life elements such as day and night sky, vegetation, water bodies, people, etc in the virtual model generated using various 3D Modeling Services. Further, various other elements such as colors, textures, landscaping, etc and effects like lightings, shadows, camera angles, etc could also be incorporated in the model. These elements enhance the visualization thus imparting a photorealistic touch to the proposed building model. By setting various camera angles you can visualize your building architecture from various angles and perspectives.

3D Rendering Services has also emerged as an extremely beneficial tool for project proposals as well as for visual presentations of an architect. These presentations comprises of structural as well as non-structural designs such as houses, commercial buildings, golf resorts, landscapes, etc. To make the 3 dimensional presentations more realistic as well as dynamic, Architect utilize various 3D Animation Services. 3D Animation Services includes generation of 3D Walkthroughs and Flythroughs, which provides you with a feeling as if you are having a virtual tour of the exterior as well as interior of building architecture. It is also possible to integrate building model with an existing or rendered site with the help of photomontage.

Building Visualization 3d Services

Thus, 3D Rendering Services are extremely beneficial in Architectural Industry for comprehensive visualization of Interior as well as Exterior of the Building before construction.

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You will receive the most detailed image of the object with the help of experts. We need only a minimum of documents. Three-dimensional visualization can take place in several stages.
At the initial stage, we need key drawings to make a building in scale. Of course, the more information we get the more accurate will the architectural visualization be. We need information on building materials that will be used for construction. Finishing the floor, walls, ceilings, communications and other important nuances will help recreate the design in detail. Provided samples or pictures will help convey the right colors and features of finishing.

If at the initial stage you are satisfied, it is possible to start filling the space. The 3D interior visualization will become more distinct through information about furniture, its texture, a lighting of the premises, the elements of the decor and accessories. If possible, it is desirable to supply designer with images of furniture to recreate colors most accurately. It is important to know the size of objects otherwise the image will not convey the important nuances, such as the presence of free space, the optimal placement of interior’s items and so on. So, when all the details have been taken into account, the visualizer will be ready to provide the final image, based on which a developer and a customer will be able to make a preliminary assessment. If either side is willing to make any adjustment/improvement – we are making them after the agreement.

3D visualization requires a lot of detail; that is why it can so accurately convey any idea. Visualization studio will create an image in which you will be able to see how a house, office or apartment will look like even before the construction begins. In addition, it is possible to estimate the overall concept and to see how harmoniously an object fits into the environment.

Projects 3D Services

The desire to take advantage of imaging services has become very popular among interior designers.

It extends the capabilities of planning and redevelopment of projects. In order to plan the construction of a new building accurately, you need a large number of drawings and documents. They reveal in detail the size, colors, layout, materials and other details that are important and will be involved in the construction. But an ordinary man will find difficult to understand these documents. And even more difficult it will be to imagine how it all looks like in reality.

Projects Rendering

Thanks to the modern technical equipment, we are able to create the most realistic images. The client will have an impression that she sees a photo of the object that is already completely finished. Visualization of the exterior of the building will allow considering in details the appropriateness of design in comparison with the neighboring buildings. 3D visualization of the interior will help a customer to become acquainted with design ideas oneself. The customer will not be disappointed surely because he or she sees now the prospects even before the start of construction.
The visualizer helps you to avoid mistakes and misunderstandings. From time to time, they inevitably arise in a communication of two different people who live in different professional worlds. For a person who is not associated with the construction and design, it is difficult to understand a specialist. As a result, he may be displeased. To avoid this, the visualization studio creates a three-dimensional image that recreates in detail all the initial ideas of the architect.

Architectural Projects 3D Visualization

Service on the development of photorealistic visualization helps to avoid unreasonable costs for rework, especially when the construction has already begun, or even after the building is finished. Visualization price is insignificantly small compared to the cost of re-do, which may occur if the client will be dissatisfied with the work.
The customer can see in a simple and understandable form what object will look like. He or she will promptly point out details that aren’t satisfactory. The layout can be altered, corrected or refined, which is much easier than making alterations to the already finished building.

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3D architectural visualization is a graphical representation of an object that allows estimating the future construction. It is possible to present the external features of the planned construction by the demonstration of a project from different angles in photo-realistic graphics.

Architectural visualization is a technique to create images that will accurately reflect the planned construction in the background of the surrounding area before the start of construction. It is used today almost by all architects, as a means to live and vivid demonstration of the project proposed by the customer.

The aim of 3D architectural visualization is an effective advertising of an object, which provides it fame and trust. This method ensures the creation of an image of the advertised project, as well as the formation of the necessary conditions around it.

The process of creating three-dimensional architectural visualization is more complex than just the usual static architectural drawing. The quality of a video depends on the elaboration of every detail and the correct storyboard of a video.Thus, three-dimensional imaging is an excellent marketing tool. A bright three-dimensional presentation of a residential complex or a shopping center will be a significant argument in favor of the success of the plan and will attract new investments.

It is much easier to receive the approval of investors when there are realistic pictures of the future object in front of them, not just your promises. Visualization allows making the idea tangible and, therefore, more convincing than words. With such a support, nothing is impossible for you: just show the customer the interior of a house in the moonlight, or let him “walk” in the yard of a residential complex.

Visualization of architecture facilities is performed in two types of the graphic image, different from each other by the method of performance: manually and by means of computer capabilities. The first option will allow creating an image according to the rules of descriptive geometry. In the second option, the artist uses a 3D professional programs. In any case, the result of work gives the most realistic photographic image of the future areas, enabling the possibility of cost evaluation and selection of the final version, corresponding to the client’s financial capabilities.

Before you begin designing models of three-dimensional format, architects need to be provided with drawings of floors, facades, relief (roads, trees, landscapes) in order to make studio of 3D imaging evaluate and calculate the exact cost of the work. Presenting the object from the most profitable angle, 3D architectural visualization is an effective tool for product’s promotion and it helps to attract investors.

The 3D Architectural Visualization is used:

•    in the creation of videos,
•    in presentations of architectural object,
•    during the creation of a virtual tour,
•    on sites of construction companies.

Using photo-realistic images, you can see how the externally even non-existent building will look like. Therefore, 3D visualization of architectural projects is a powerful tool for building companies. It is easily perceived by both a consumer and a client. The photo-realistic image allows acquaintance with the appearance of an external outlook of future buildings. Due to this, it is possible to see all the flaws of the project immediately, as well as compliance of an architectural concept of all objects in the vicinity.

Three-dimensional architectural visualization is ordered by not only architects and architectural companies, but also by designers to demonstrate interior, furniture, etc.
It gives the opportunity for advertising agencies and construction companies to compete on the market. In addition, the use of 3D technology is also common among individuals who want to make repairs to the exterior of the house.

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applications for 3D-modeling

123D Sculpt+ (Android, iOS)

This free app “weighs” only 465 MB and is designed by internationally known experts in the field of 3D modeling, Autodesk company. With this program, you can create a variety of creatures, spaceships, and vehicles. 3D texturing and coloring allows the possibility to use your own photos directly on the surface of the model. The app is easy to use, but very functional. It is also possible to order a 3D print of the created model or to export it to Autodesk Maya or 3ds Max for further improvement. The program was installed on approximately 100 thousand devices and was rated at 4.1 stars on Google Play.

123D Sculpt

Home Design 3D (Android, iOS)

This app has been created specifically for the visualization of ideas in the home interior design. The free version has no limitations except for one – you cannot save projects in it. Nevertheless, The New York Times called it one of the best apps of its kind, and The Telegraph gave it the second place amongst the competitors.

The program works without connecting to the Internet and offers a simple and intuitive interface. Pieces of furniture and other objects (doors, windows, tables, stands under the TV, carpets, and so on) can be dragged and placed. It also has textures. It has a variety of functions such as binding, custom walls, wall height adjustment, etc. The database contains more than 800 objects and a variety of joinery for the home or garden’s equipment. It is possible to specify the size of all the elements of the house and furnishing.

Let’s Create! Pottery Lite (Android, iOS)

Easy and effortless application for stress relief and relaxation. With it, you can feel like a master of pottery, creating various pots. Approximately 10 million installs and a 4.3-star rating clearly shows the popularity of the program. You can use it to implement a variety of creative ideas. Products can be made of dozens of materials available, to be burnt and painted. The results of your work may be shared with your friends as well as it is possible to order the production of the piece created in the program.

Phereo 3D Photo (Android)

One of the best apps for viewing and sharing 3D photography. Phereo 3D allows browsing through thousands of 3D photos and to upload your own stereo pictures on Phereo.com. However, the program works properly only on a few smartphones: HTC EVO 3D, Sharp Aquos SH-12C, LG Optimus 3D (Thrill), LG Optimus 3D Max, and Gadmei 3D Tablets (experimental support).
Today the program has about 500 thousand installs and has a very high rating of 4.4 stars.


You can manage the following 3D printers using these applications: MakerBot Replicator, MakerBot Replicator Mini, and MakerBot Replicator Z18: to turn on, to stop and to resume printing, as well as to watch the process of printer’s work. The printable models can be downloaded from the MakerBot Cloud library or downloaded in the digital design, found it in the pages of the largest community of enthusiasts of 3D printing ‘Thingiverse’, and then transferred to the printer.

MakerBot PrintShop

Another application by MakerBot company. Using it, you can turn usual 2D-drawings into 3D ones and then print them. The library of models includes a variety of bracelets, rings, vases, teapots, cups and more. It is enough to draw, for example, a flower on a sheet of paper to create your own object, then to photograph it on the iPad’s camera, and flower model will be ready for printing in a few seconds.



The world’s largest community of enthusiasts of 3D printing. It works under a Creative Commons license – anyone can download the model for printing. A collection of models is stunning: from the usual buttons and wedding rings to spare parts for the Porsche 928.


Using this application, you can convert the image to a 3D model. Of course, not all, but mostly immobile figures, faces, and the other individual items. Glass models, shiny metallic models and thin flat plastic turn out worst of all. Photos are uploaded to the “cloud,” where they are transformed into ready-to-print objects.


Potentially, it is a very powerful application for fashionistas. The scenario is as follows: you are photographing your favorite shoes and then print them on your home 3D printer. But rather, it is a picture of the near future. While the real possibility of the application is more modest. It is something like a social network with the ability to share own 3D models with each other.


Any fan of 3D printing and Instagram cannot do without this application. Using 3DAround, you can scan plates of food to share the received photos. Why is it necessary to print out the plates of food on a 3D printer? Maybe it will be handy to cafes and restaurants, which will be able to expose the designs of food in the windows of their establishments? The app has been done by Dacuda company, which is currently preparing a new application for 3D selfies.


Morphi 3d app

A handy application for modeling without special knowledge. The basis is the intuitive creation of 3D shapes using your fingers’ movements on the iPad screen. There are many ready-made templates, forms, and tools for modeling. Some of them are free, some are not. There is a very convenient feature of fitting the resulting 3D form under a specific brand of 3D printer before printing begins. Of course, the Thingiverse support is realized. Models can be uploaded and downloaded.

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unreal engine project settings

Unreal Engine SkyLight Settings

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Weather & Ocean Water Shader Settings


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