What is 3D graphics?

3D graphics or three-dimensional graphics is a sphere of computer graphics, a set of techniques and tools allowing creating three-dimensional objects using shapes and colors. It differs from the two-dimensional images by the creation of a geometrical projection of a three-dimensional model of the scene (virtual space) in the 2D. This is executed with the help of specialized software. The resulting model can be the same as the real-world objects (e.g., a building, a person, a car, an asteroid), or to be completely abstract (projection of the four-dimensional fractal).

three dimensional graphics  How 3D Graphics Work

Who uses visualization  what is 3D graphics

Today, 3D graphics firmly entered many areas of our lives:

• construction (visualization of volumetric images of architectural buildings, objects, interior & exterior);
• production (object modeling);
• TV (simulated images in glossy magazines, video clips, special effects in the movie);
• the game industry (3D-animations and virtual worlds, the development of computer games);
• polygraphy (creating the printed products);
• commercial (electronic presentations and catalogs, billboards, etc.) and so on.
3D graphics is one of the most effective tools in advertising, allowing extending the impact on the potential customer and raise the quality of ads presenting both real and virtual worlds.
3D modeling is the process of creating three-dimensional model of the object. 3D-modeling’ goal is to develop a volumetric visual image of the desired object. With the help of three-dimensional graphics, you can create an exact copy of any object, and to develop new, unreal object, which has not existed until now.


Three-dimensional graphics actively used to create the images on the flat screen or sheet of printed materials in science and industry. For example, in the systems of aided design (CAD; to create solid-state elements: buildings, machinery parts, mechanisms), architectural visualization (this includes so-called “virtual archaeology”), in modern systems of medical imaging.

Its widest use is in many modern computer games, as well as an element of film industry, television, and printed products.

Three-dimensional graphics usually deals with a virtual, imaginary three-dimensional space that is to be displayed on a flat, two-dimensional surface or paper. Nowadays there are known several ways to display the three-dimensional information in a volumetric form, although most of them represent three-dimensional characteristics with many conditions, because they work with the stereo images. Stereo glasses, virtual helmets, 3D-displays able to demonstrate the three-dimensional images – all of them may be mentioned in this area. Several manufacturers have demonstrated the readiness for serial production of three-dimensional displays. However, they still do not allow you to create a solid-state in physics, tangible copy of a mathematical model that is easily created by three-dimensional graphics. Developing since 1990s, technology of rapid prototyping eliminates this gap. This technology uses a mathematical representation of the object model as a solid-state object (so-called “Voxel model”).


Architectural Rendering Company Services

Architectural Rendering Company uses the technology of three-dimensional graphics and 3D modeling, allowing increasing the quality of advertising of your products and goods, immovable property, and buildings at the stage of development. We will help you to reveal the idea, to win a tender, or to sell the object successfully. Our company provides high quality of images and strict adherence to deadlines, regardless of the complexity and specificity of the project.

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We offer such rendering services:

Architectural projects;
Visualization of interiors;
• 3D illustrations for websites and commercial;
Exteriors of buildings and exciting new homes under construction;
• Visualization of the territory with architectural objects on it;
• Modeling of objects.

Vrender company operates on the market of 3D rendering for 15 years and has huge experience. We have executed many visualizations of architectural objects. We cooperate with design and architectural firms, creating quality 3D visualization for their projects. Our portfolio contains dozens of examples of excellent works of dissimilar complexity.

Taking your order, we guarantee:

• The accordance to drawings & specifications;
• Compliance with the agreed terms;
• Accuracy of performance of your ideas;
Guarantee of quality of imaging and of graphics.

You can become acquainted with our architectural rendering portfolios on this page. Our pricing policy is democratic, and the cost of services is in the middle range. You can order visualization simply by sending a request or by calling us.

Come to us and we will help your project come true!

What is V-Ray?

V-Ray is a rendering system (of visual imaging), developed by Chaos Group (Bulgaria). The first beta version of the V-Ray renderer has appeared in 2000.

V-Ray works as a plugin for Autodesk 3ds Max, Cinema 4D, SketchUp, Rhino, TrueSpace7.5, Autodesk Maya, as a separate Standalone module, and Blender (by means of Standalone module).

vray-ambient occlusion  V Ray is a rendering system  V-Ray works as a plug-in

V-Ray is a ray tracing renderer, which has several algorithms of calculations of Global Illumination:

• Light Cache,
• Photon Map (photon card),
• Irradiance Map,
• brute force (QMC).

There is a possibility of choosing different algorithms to render reflection and re-reflection of Global Illumination.
V-Ray had demonstrated itself well in many areas of visualization due to its flexibility and wide range of tools for the integration with pipeline of various visualization studios, whether they were animation or architectural companies.

sub surface scattering  V-Ray RT

The main advantages of V-Ray are:

• it supports Distributive rendering;
• it has many flexible settings of picture’s quality to produce good results in a reasonable time;
• it has in its functional large and constantly expanding range of materials that can imitate the certain properties of objects, such as sub-surface scattering;
• adds in 3ds Max procedural textures and utilities that facilitate work with scenery (e.g., v-ray multisub texture and v-ray edges texture);
• it supports the outcome of own Render Elements (passes) for further assembly in compositing programs.
The main disadvantages:

• the complexity of work with Global Illumination when animated objects exist. Animated objects cannot be illuminated by means of fast interpolation methods (such as Light Cache, Irradiance Map), and only very slow brute force remains; the same logics works when visualizing materials that require interpolation such as SSS;
• extremely slow rendering of transparent objects. When imposing such objects at each other, visualization slows down in many times;
• the module V-Ray RT (Real-Time) is not finished yet, so it does not support significant quantity of main functions of V-Ray and this makes work with this module not full.

What is visualization? Definition of visualization?

What is visualization?

The main objective of architectural visualization is to show the appearance of the object to designer or to architect.

It helps to identify the need for changes to the project before the start working on its construction. Client requires 3D visualization to see how his house or apartment will look like after the construction or renovation.

Architectural Visualization is a three-dimensional modeling of objects of architectural design or interior using computer graphics. Modern software allows showing a simulated object from any distance and any angle.
The expenses for rendering are always justified, especially for complex and large-scale projects. Re-do can cost much greater amount. Using modern technologies helps to avoid disappointment and unnecessary expenditures. The visualization shows the result needed for a preliminary assessment at the stage when you yet can fix anything.

Architectural visualization allows seeing and analyzing the various options for the use of materials, choosing colors. Selecting the illumination angle makes the image as realistic as possible.

3D visualization is indispensable at exhibitions and competitions for the quality submission of the project.

3D design

Three-dimensional graphics is more informative and clearer than any drawing or layout. It allows seeing the interior from any angle or future construction, organically put in the surrounding environment.

what is render  visualization tools
Visualization is used not only for engineering and architectural purposes, but also for the commercial ones. Photo realistic images that are demonstrated to potential investors have a positive effect on the impression of the object in a whole. If the technical pictures would be modified creatively, elements of everyday life added, the composition would be thought-through, it will all enhance the effect even greater.


  • A large ratio of the products promoted on websites and television nowadays are shaped with 3D visualization.
  • This number has been rising gradually over modern years chiefly because of progressions in interpretation of technologies such as Chaos Group’s V-Ray and Luxion’s Keyshot. These improvements have made it potential for 3D entertainers to rapidly generate photo realistic versions that match the superiority of averaging without the annoyance of establishing complex and lavish photo shoots.
  • 3D visualization permits for the formation of content with full mechanism over every feature of the image right down to the reflections or surface of a material.
  • The technology benefits to generate visuals that may either be unbearable to create or too expensive to create with photography.
  • 3D visualization facilities are not restricted to the purchaser product industry. Many other industries can also advantage from these services—automotive, architectural, medicinal, and pharmaceutical, fashion, and others. If visual content in any dimension is required, 3D imagining facilities may be the flawless solution.
  • Virtual Reality
    Virtual reality is a type of 3D visualization that is used in planetary flight emulators as well as games and entertainment.
  • Wearing spectacles, the 3D impression originates from being occupied in a 360-degree atmosphere.
  • The understanding is upgraded by collaborating with physical wheels, buttons, dials and pedals.
  • 3D Stills
    3D still pictures time back to the 16th century when “binocular” descriptions were observed cross-eyed. In the 1800s, stereoscopic spectators were developed. Today, 3D stills are formed with a 3D camera or a 3D lens on a regular camera.3D Cinema
    The first feature film in 3D dates back to 1922 when “The Power of Love” debuted in Los Angeles.
  • By means of the anaglyph color technique, the spectators wore paper glasses with red and green lenses.
  • Today, movie projectors differentiate the left image onto the screen contrarily from the right image, and the viewers wearinsubstantial, polarized glasses that filter each image to the correct eye.3D on Computers and TVs
    In the late 2000s, 3D rear-projection TVs were presented that irregularity left and right stereo images, demanding the watcher to attire liquid crystal secure glasses synchronized with the TV.
  • Eagerly welcomed by gaming enthusiasts, shutter glasses were part of NVIDIA 3D graphics technology and they were ultimately engaged in all categories of 3D TVs, counting front projection, plasma, LCD/LED and OLED.

Vrender 3D visualization company offers services for the creation of 3D visualization of any object. The work can be performed based on sketches and drawings of the customer.


Architectural 3D Studio

Our 3D Visualization studio specializes on creation of architectural renderings in three main areas: interior visualization, visualization of buildings and structures, landscape visualization.

First of all, You will benefit from cooperation with us!

You will receive a bright, lifelike picture of your project idea in the shortest possible time! You will be able to devote more time to the development of the project itself and think-through the details, whereas we will create a three-dimensional model. Such a presentation of the project is not only beneficial way to impress your client, but also it possesses high informational content, which is important for the future of turning your ideas into reality.

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What will you receive if you choose us:

 Architectural 3D-visualization:

– Visualization of exteriors (buildings, office centers and residential complexes, villas and sports facilities, public buildings, the master plan and other objects).

  • realistic and detailed model of the project, which is on the development stage
  • our architect studio 3D will perform adjustments and changes at the main stages of work
  • favorable shooting angles of the object depending on the specific design and the necessary mood

3D visualization of exterior

– Visualization of the interior (both of public and of residential premises)

  • 3D model walls layout
  • Floor Plans
  • Realistic presentations of your project plan.
  • Better analyzing of interior designs and scheduling.

rendering services for designers

– Visualization of objects and subjects

Panoramic visualization in 3D– interactive 3D panoramas on 360 degrees make possible to achieve the effect of presence on the demonstrated terrain, as well as 3D virtual tours.

What can you order additionally:

  •  4-5 final perspective images with quality post-processing
  • Facades of the designed buildings and structures
  • layout cut

We will realize the most daring and complex architectural, design and promotional projects!

Our studio collaborates with designers, architects, manufacturers, developers and builders of real estate.